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Role of Managers Within Functional Areas of Business

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Role of Managers within Functional Areas of Business
Business organizations are broken down into smaller functional areas. These functional areas include: marketing, human resources, finance and accounting, and sales. Each of these areas requires a manager to oversee the success of the area. “A manager is someone who coordinates and oversees the work of other people so that organizational goals can be accomplished” (Robbins & Coulter, 2012, p. 5). The role of a manager is crucial to the success of a business.
There are differing levels of management, beginning with first-line managers all the way up to top-level managers according to Robbins and Coulter (2012). First-line managers tend to be production supervisors and oversee the operating areas of an organization. Mid-level managers tend to be store or district managers and oversee the first-line managers. Top-level managers tend be executive or financial officers and oversee the mid-level managers.
Marketing is how business organizations communicate with their potential customer base. In order for marketing to be successful, a marketing manager must oversee the ideas of the marketing staff and select the best idea or two to attract customers. Marketing managers must have an idea of their customer’s needs as well as their marketing staff’s abilities. Combining these two areas to find the best marketing strategy for their company is what makes a successful marketing manager.
Human resources is an area of business where the manager acts as: service provider, policy police, strategic partner, change agent, and welfare officer according to Welch and Welch (2012). Human resource managers oversee the human capital within a company and oversee the hiring and firing of employees, as well as making sure the company is complying with labor laws. These managers are essential to maintaining proper records

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