IT at Jessops: In the current economic climate, its essential to Jessop’s to continue expanding as a company.
Information system and IT in general is a crucial factor in any companies’ strategies and successful companies are those who can use this asset efficiently and accurately in all aspects of their work.
Jessops have traditionally been operating in stores; however they have now entered e-business by launching their online platform. Jessops website provides an easy to use website, where potential customers are able to gain a clear understanding of products and services on offer.

IT is a determinant factor in success of the website as it opens their market to a whole new range of customers as increasingly more people choose to shop online due to its obvious convenience.

Information systems also are responsible for supporting various functions within the company and across different departments such as:

Marketing

Jessops online services are a platform to not only sell products, but an essential place to advertise their products too.
Furthermore data storing is used to build customer profiles. Every time a purchase is made by a registered costumer, those data are stored and then processed in order to build a typical customer profile. This can then be used in the future to suggest products and offers to costumers with similar interests.

Offering more

In order to differentiate themselves from their competitors and gain an advantage, Jessops also offers customers a free 10 GB storage facility that can be accessed in store or online. This allows costumers an alternative way to store their data safely. Protection of customer’s privacy is the most important issue to consider. The most effective security softwares have been employed to assure the costumers that not only their images are stored safely but that their privacy is also protected.