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Role of Media in Good Governance

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Submitted By greeshma
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The media is a carrier of information, it stands for all the agencies which are focussed on presenting the information to the people. The role of media is very important for the proper functioning of democracy. It is often referred to as the fourth pillar of democracy. The freedom of speech and expression is exercised by the media, by promoting democratic values in society and by criticizing the imperfections and shortcomings in the policies. It helps to form a public opinion around the important topics. The popular categories of media are print media, radio broadcast, television and latest being internet medium. Each of these might be very different but they all are very essential for the better governance.

Historically, the media was born as organs of the people against the feudal oppression. In Europe, the print media played an important role in transforming a feudal society into a modern one. The print media was widely used to prepare and organize the people during the French and American Revolution. The people were able to know the thoughts and teachings of great thinkers from various part of the world. During India's struggle for the freedom, the leaders like Mahatma Gandhi, Tilak, Nehru etc. used the print media extensively to reach the masses. In present times also, print media is very popular. It provides information on wide variety of subjects, the local issues are brought forward in eyes of the public by the regional newspapers. The national newspaper deals with mostly national and international issues. The newspaper tends to be neutral on most subjects, and is catering to mostly intellectual people.

The radio broadcast medium is very popular in rural areas. The radio reaches the remote parts of the country and it is very simple to use. The government broadcasts weather related information via radio channel which is very essential for the farmers, similarly the warnings related to flood is broadcasted near the coastal areas for the fishermen. It is easy and inexpensive to create customized programme for different regions. The government also uses it to popularize its scheme related to rural areas. The growth of this medium is very important for the inclusive growth of our country as most of the people have access to only this medium. The TV medium has the maximum impact on the mind of the people due to its presentation. People are able to catch real time event in form of breaking news. It is also a popular form of entertainment. The latest is the internet based medium, here the reach is immense restricted only by the penetration of internet. The message is just flashed on the website and millions of people can get the information at their convenient time. It also very cheap to broadcast message over the internet. Many government agencies have started using this medium to transfer relevant information.

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