... The Role of Media Under supervision: Dr. Azza The role of Media "Buy this and you would be a princess like this model "."Have this car and control the road" this is a kind of media we face everyday. Advertisers are only trying to enforce you to buy their own product by selling you the "DREAM". That's what the ads sell you the dream of being better; live in a dream house, have the most wonderful car, have a slim body, have a junior face ……etc. Media came from the word medium which means in between (what should it be) so we can say that Media is everything around us happening, going to happen or has already happened. The media is all around us. From the shows we watch on TV, the music we listen to on the radio to the books, magazines, and newspapers we read each day it affect many people's life so it should play its role well as it should be in between or as we call it "UNBIASED". All of us know that Media is the most common source for knowing what's happening around us. The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. It makes us updated with the latest news wherever we are. Without the media, people in societies would be isolated, not only from the rest of the world, but from governments, law-makers, and neighboring towns and cities. Other advantage of the media is being aware...
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...Today, we are living in a world dominated by media. The mass media is increasingly occupying the central stage in our lives. The mass media has an iron grip on the imagination as well as thinking faculties of the society. The programmes and features served by the mass media which instruct people not only what they should eat, drink and wear and groom them but also at times misguide them to commit heinous crimes. Mass media acts as an effective catalyst of change in society. In a materialist world of today in which everybody is hankering after power and prosperity and indulging in every kind of malpractices, it is media which brings all these things to notice and make public opinion against them. It creates public awareness. The mass media serves the society by highlighting the prevalence of such’ ills as nepotism, cronyism and corruption in institutions and by carrying on relentless campaign against them. It has been instrumental in bringing an end to the oppressive regimes of cruel rulers. It has unearthed political scandals, kickbacks received by highly placed men. In India from Hawala to Nether case, role of mass media has been highly commendable In an age of commercialisation and consumerism, the media to some extent, has deviated from its path of avowed impartiality and clean journalism. They often indulge in petty means to gain material benefits, i.e. to boost their sales. At times, what most papers give their readers is simply sensation-creating stuff. They publish...
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...Within society today there are many aspects that influence an individual without them even realizing it. From a young age, media has essentially created a script that dictates our lives, each moment that passes in life is just another scene in which we play the role that society has chosen. Boys are manipulated to play the part of the “man,” a figure of brutal strength and no emotions. Girls are to play the part of the “lady,” submissive and fragile. Those who do not follow their place that society has established are targeted and essentially outcasted. What I have observed throughout my observations of media are the concepts behind how media creates standards of marriage and family within society. Within these set standards there are even...
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...Schizophrenia is a word, which makes many people uncomfortable. The media regularly uses this term inaccurately and unfairly to describe disturbance and violence in society. Many studies show that stigmatizing attitudes towards people with schizophrenia are widespread (Byrne, 1997; Link et al, 1997; Jorm et al, 1999 as cited in Crisp, 2000). The perception of dangerousness is closely associated with increased fear and anger, and decreased pity. People with schizophrenia are, by far, more frequently considered as dangerous and unpredictable. Public also appears somewhat more likely to identify symptoms of schizophrenia as an indication of mental disorder due to biological factors, which more often is thought of having inherited influence. These...
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...For New Zealand’s democracy, the media plays a central role. Ideally, the media’s role is to inform the public with in-depth, accurate information about political decision-making, propose a forum for the exchange of opinions, experiences and perspectives, and act as a watchdog against the misuses of power. From both National to International level, these functions help the public to understand complex social and political issues. The media may act in a democratic role, but their ability to fulfil this role is affectedby many things such as laws protecting freedom of expression. The media had much greater freedom of expression in the 2000s. Though this was limited by a number of laws introduced to protect other rights like The Bill of Rights Act 1990 and the Human Rights Act 1993 had provisions designed to avert discrimination on the basis of race, ethnicity, age, gender or disability. Legal recognition of the media’s crucial watchdog role is found in the Evidence Act 2006, which banned the media from publishing anyone’s name who were granted name suppression in court. (McQuail, 1992,pg 123) The media is also affected by the media accessing government information. The Official Information Act 1982 is an essential tool for the media. This act allows all official informationto be made available upon request unless there is a genuine reason for withholding it. Journalists have complained that officials and ministers use a range of methods to delay or refuse such releases of information...
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...Role of social media Social media plays an essential role in our daily life. When it comes to the problem that if people should keep records or experiences by exposing photos on social networking sites, their opinions vary from person to person. In the following paragraphs, this popular controversy will be addressed as both position is thoroughly analyzed. The invention of social media has pulled people together, building strong social connections, making the world smaller, and enabling people to share their happiness with others. Social networking is also a good way to meet friends of diverse backgrounds. Take Instagram as an example. It recommends posts or users based on your interests, likes and other factors, allowing people to find those who share the same interests as them, thus broadening their friends circle and providing future convenience. From Erik Quaiman’s “Socialnomics: how social media transforms the way we live and do business”, the author states that social media touches nearly every factor of our personal and business lives. The rhetor uses statistics and emotional appeals to illustrate the importance of social media. For instance, “Over 7 million views of their YouTube videos, 750,000 views of their Flickr photos, more than 125,000 hand-raisers on FiestaMovement.com, 11,000 vehicle reservations and an awareness rate of 60 percent-equal to that of vehicles that have been in the market for two to three years. All through social media”(Erik Quaiman, 1)....
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...Faizan Ahmed Khan 15020568 Professor Erum Haider Pol 320 6 May 2014 How do social media shape the social movements in modern times? A comparative study of Ukraine Crimea crisis and Egyptian revolution for democracy! A social movement can look like and be called many things. Whatever their appearance or name, the goal of all social movements is presumably the same: a change for the better. If this is indeed the ultimate objective of a social movement, it is well worth considering how successfully a movement achieves that objective. In the past ten years, several social movements have grabbed the world’s attention for the change they promised. Deemed successful for achieving their goal of change, though not necessarily change for the better, further evaluations have been sparsely performed. However, in judging social movements, what happens is shaped to a greater degree by the media, specifically. We shall look at modern day Egypt and Ukraine in our analysis. The effect of social media—and the Internet more generally—in both sets of protests is undeniable yet also distracting. Like most historic events, these protests and revolutions were in part possible due to a new technology. Flipping through the pages of history we see that The Reformation in Europe was aided by the invention of the printing press; the revolutions of 1848 occurred in some respect thanks to the invention of the telegraph which transmitted news across Europe of one set of protests overnight; the age of modern...
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...Media and Gender Reflection #1 I do think that the media has impacted our views about gender, gender roles, and gender expectations. Visual media has had the highest impact. Movies, television shows, and television commercials are the most viewed types of media. The influence is not really age specific. Commercials aimed at children seem be made to be seen as gender specific. Even when you are shopping for toys, they seem to be set up in separate aisles. If you are shopping for a boy, you skip the “pink” aisle. The suggested video shows how our perspective has changed over the last 3 generations. In the 1950’s and 1960’s women were portrayed as: 1. The housekeeper 2. Weak (physically) 3. Unable to problem solve 4. Never getting their hands dirty In the same time frame men were presented as 1. The boss 2. Strong 3. Fixer of problems( both mentally and physically) At this time, sexual innuendos were less obvious and at times taboo. Gradually, with the changes in regulations in the media and desensitization of the general public, women seem to have morphed into objects, objects of ridicule, objects of scorn, or simply, just objects of beauty. Women have been referred to by generations as “the weaker sex”. The unstated assumption, then is men are supposed to be the “the stronger sex.” People do realize these are stereotypes. I think that each generation realizes how much of an effect the portrayal of gender has skewed many people’s...
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...WE ARE THERE FOR YOU The encouraging role played by media in the lives of cancer patients. “I am sorry; you have been diagnosed with cancer “. These words have shaken around 12.6 million people every year. The word cancer was associated with so much of negativity in the earlier days that the diagnosis of cancer for an individual meant death. But now things have changed. Cancer doesn’t mean you have to die, it just means you are at a war path battling for your life against an army of cancer viruses. So how did this change come around? Media has different facets in the eyes of its audience. Among those facets, we tend to ignore and not realize the encouraging role played by media in our lives. Media has provided a platform for cancer patients around the world to vent out their emotions of struggle, to empathize with others and inspire others to fight back. From Lance Armstrong, Sheryl Crow and to our very own Anurag Basu, Manisha Koirilla and Yuvaraj Singh, their stories on how they battled cancer went viral in the world of media. These celebrities have been an icon of...
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...Rule and Liberty of Media in Pakistan When it comes to liberty in Pakistan, nowadays media is considered on the top because of it being free from the oppressive restrictions imposed by Government. Media of Pakistan is vibrant and free. The Era of Liberal media in Pakistan started in 2002, since then media has become powerful and independent. Nowadays the media in Pakistan enjoys freedom of expression. Independent and fair media is a pillar of any society. The constitution of Pakistan maintains the essentials for a vibrant democracy and guarantees liberty of expressing and the basic principle for media freedom. Although the Pakistani media had to work under dictatorships and governments, which imposed many restrictive laws and principles for media in order to 'control' it, yet the media was not fundamentally affected. Freedom to read or write is important to uncover and disclose the certainty and to safeguard self-development of people and to help ensure involvement of the citizens in a democracy. Freedom of media has never been steady in Pakistan. Different governments used lawful and legal means to control the media from public debate and condemnation. Media in Pakistan usually faces threats, financial pressure and violence. Condition of media after the February 2008 election has significantly been improved. In general, Musharraf regime followed a more liberal strategy towards the media with less restrictions and manipulation. However, condition on the ground was...
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...accountability and responsibility of the policy-makers. All these have also become central to establishing sustainable development. Based on the concept of transparency, one significant development that took place in the late 1990’s in Thailand was the promulgation of an Information Act. This Act, which stipulates the openness to the public of information in the possession of state agencies, clearly underpins the universally held concept of the right to know of the people. It has taken quite some time before the public, or even the government officials who are in possession of information, could adequately understand the necessity of information disclosure. Therefore, it was expected from the beginning that it would be the duty of the media to bring this new concept to the attention of the society. To...
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...THE ROLE OF MEDIA IN OUR SOCIETY One of the earliest proverbs we learn at school is “The pen is mightier than the sword”. This signifies the importance and power of literature, which has the ability to influence people more than any war or conquest. The written material is the source and fundamental part of media. With the advent of modern technology, the media has diversified into many other forms, such as radio, television and the Internet. Together, these play a very important role in shaping up the views and opinions of the society. The earliest records of media playing a role in the society are believed to have been originated in ancient Greece. It started out as a sort of pamphlet which informed people about the government orders and was posted at public places. During the Middle Ages, drummers used to be dispatched to villages to inform th people about the king’s directives. Towards the beginning of the 18th century, newspapers in their present form started becoming more common, as printing presses became cheap and available throughout the world. The onset of the 20th century saw the invention of radio and then the television, opening up new vistas of opportunities for the media to expand itself. Gradually, major world events came to be broadcast by these modern tools, thus laying the foundation of a symbiotic relationship between the news and the medium. The invention of the Internet took the world by storm and quickly became the most preferred tool of media broadcasting...
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...The media is a carrier of information, it stands for all the agencies which are focussed on presenting the information to the people. The role of media is very important for the proper functioning of democracy. It is often referred to as the fourth pillar of democracy. The freedom of speech and expression is exercised by the media, by promoting democratic values in society and by criticizing the imperfections and shortcomings in the policies. It helps to form a public opinion around the important topics. The popular categories of media are print media, radio broadcast, television and latest being internet medium. Each of these might be very different but they all are very essential for the better governance. Historically, the media was born as organs of the people against the feudal oppression. In Europe, the print media played an important role in transforming a feudal society into a modern one. The print media was widely used to prepare and organize the people during the French and American Revolution. The people were able to know the thoughts and teachings of great thinkers from various part of the world. During India's struggle for the freedom, the leaders like Mahatma Gandhi, Tilak, Nehru etc. used the print media extensively to reach the masses. In present times also, print media is very popular. It provides information on wide variety of subjects, the local issues are brought forward in eyes of the public by the regional newspapers. The national newspaper deals with...
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...Technologies Role Thomas Kelly Communication 200 Yonilee Miller February 11, 2013 Today as compared to say even twenty years ago technology is a part of almost everything we do. It is there in theory to make our lives easier. We can talk to people all over the world instantaneously, we can get news information up to the second on our phones, and we can view TV on hundreds of channels in many languages. Even for us students, the days of us going to the library are obsolete. Heck even going to class at all is becoming an increasingly dying breed. It is now all done by the click of a mouse. Using a computer has changed the learning styles and we are now sharing our experiences with students all over the world. Remember of the days of asking for directions? Those days are over now too with GPS on out phones or already installed in the car we drive. The device speaks to you and it is so precise that people do not even question it when it makes a mistake, instead they question themselves. This is just a taste of technologies role in the world today but its affect goes deeper and we look at it deeper with its electronic and digital media. Pretty much since the invention of the printing press we have seen technologies role in mass media. Since its inception we have been able to produce news at a large number with the purpose of providing to all of society. It wasn’t really until the invention of radio and television though that technology really put its foot print...
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...Nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site through social media channels (for example Flickr, Twitter, Facebook) and you will get more number of visitors and huge amount of traffic. And also without spending huge amount of money you can generate more number of visitors and returning visitors. Social media is the best way to promote your business, for instance if you are selling product or publishing ad, then social media is the best way to make your website profitable in a less span of time. Here some of the reasons why should we consider social media for business: Every one wants their own site to be popular and profitable. Site owners always expects a group of people to be their customers and also wants to recommend their site to the third parties in order to expand their customer circle. Social Media marketing is the best way to do this, it helps in gaining large number of visitors and some visitors may even return back to the site to know whether there is any special offers. Your business will automatically grow when there is a group of loyal customers supporting you. You can advertise your brand to huge audience on social media such as Facebook and Twitter and it is a great way to know about what people talking about your brand. Besides, social media helps to get quality links and high Search Engine rankings too. Social media can also be used for market research...
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