...Faizan Ahmed Khan 15020568 Professor Erum Haider Pol 320 6 May 2014 How do social media shape the social movements in modern times? A comparative study of Ukraine Crimea crisis and Egyptian revolution for democracy! A social movement can look like and be called many things. Whatever their appearance or name, the goal of all social movements is presumably the same: a change for the better. If this is indeed the ultimate objective of a social movement, it is well worth considering how successfully a movement achieves that objective. In the past ten years, several social movements have grabbed the world’s attention for the change they promised. Deemed successful for achieving their goal of change, though not necessarily change for the better, further evaluations have been sparsely performed. However, in judging social movements, what happens is shaped to a greater degree by the media, specifically. We shall look at modern day Egypt and Ukraine in our analysis. The effect of social media—and the Internet more generally—in both sets of protests is undeniable yet also distracting. Like most historic events, these protests and revolutions were in part possible due to a new technology. Flipping through the pages of history we see that The Reformation in Europe was aided by the invention of the printing press; the revolutions of 1848 occurred in some respect thanks to the invention of the telegraph which transmitted news across Europe of one set of protests overnight; the age of modern...
Words: 2808 - Pages: 12
...accountability and responsibility of the policy-makers. All these have also become central to establishing sustainable development. Based on the concept of transparency, one significant development that took place in the late 1990’s in Thailand was the promulgation of an Information Act. This Act, which stipulates the openness to the public of information in the possession of state agencies, clearly underpins the universally held concept of the right to know of the people. It has taken quite some time before the public, or even the government officials who are in possession of information, could adequately understand the necessity of information disclosure. Therefore, it was expected from the beginning that it would be the duty of the media to bring this new concept to the attention of the society. To...
Words: 1204 - Pages: 5
...Nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site through social media channels (for example Flickr, Twitter, Facebook) and you will get more number of visitors and huge amount of traffic. And also without spending huge amount of money you can generate more number of visitors and returning visitors. Social media is the best way to promote your business, for instance if you are selling product or publishing ad, then social media is the best way to make your website profitable in a less span of time. Here some of the reasons why should we consider social media for business: Every one wants their own site to be popular and profitable. Site owners always expects a group of people to be their customers and also wants to recommend their site to the third parties in order to expand their customer circle. Social Media marketing is the best way to do this, it helps in gaining large number of visitors and some visitors may even return back to the site to know whether there is any special offers. Your business will automatically grow when there is a group of loyal customers supporting you. You can advertise your brand to huge audience on social media such as Facebook and Twitter and it is a great way to know about what people talking about your brand. Besides, social media helps to get quality links and high Search Engine rankings too. Social media can also be used for market research...
Words: 590 - Pages: 3
...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...
Words: 2067 - Pages: 9
...Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include: • The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands. • Social media can also be used to conduct market research without investing a lot of funds. This will help to find out the target audience and will thus help in increasing the income through better interactions. • Social media is popular among significant portions of entire human population and they make use of it on a regular basis. Thus these people can be reached out easily. • Social media also provides an opportunity for relationship building with the customers that is otherwise not possible as it is very difficult to reach out each individual. Also through the use of social media, the retail establishment, consulting firm, or Service Company of any business has access to information, prospects and alliances...
Words: 1003 - Pages: 5
...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
Words: 2504 - Pages: 11
...Changes in 21st century If I have the chance to make our world a better lining place, I would implement some changes which i think that would make the world better. The aim of this essay is to analyze and explain some ways to make a better world in 21st century. Firstly, I would stop the wars in all the place and at the same time I would reduce the production of weapons which are used. All the people in the world would be lovely. This is the first change because every year, we have too many deaths from wars. As a result, there would be not hatred between tribes and people. Moreover, more people die from an incurable disease. This is very plaintive because there are no treatments to cure all diseases. Surely, I would change that so there will be more medicines and treatments to prevent people to die from diseases. Furthermore, I would make an ecological world. Firstly, I would made changes to the cars. For example, people not used petrol on the cars but, the used water. Also, anything which produces flue would be stopped and replaced by those which produce steam, which is more ecological than flue. With that change I would stop the ozone hole to grow. In conclusion, these are the changes which i would like to make for a better world in 21st century. Obviously, there are more changes we can do, however, those mentioned above I think are more important in first...
Words: 253 - Pages: 2
...In a society where social media is an outlet for posts promoting unrealistic standards of relationships, exposing unfaithful spouses, and throwing the term love around extremely lightly, the feeling of “hate” is more often than not the first response to dealing with an issue. This issue immensely contributes to the thought that hate is only waiting to be provoked. Although these feelings of resentment and betrayal flourish in our more sensitive generation, love is innate; and if you truly love something, you will not have to be taught to love again. To have a true understanding about what love is, you have to start at the root. When you are born, you immediately have a special bond with your mother. Instinctively, you look to her to survive....
Words: 407 - Pages: 2
...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the organisations overall...
Words: 902 - Pages: 4
...“It's been said that we get the media we deserve”(Benton). For the most part, I believe that this is true although I believe that sites such as Facebook as well as mankind can change that. For more than 20 years we have had access to the internet and devices that use such a thing, but for such tools, there is false information out there that could be taken down either the users themselves or the social medias themselves as well. People have created these things called “filter bubbles” within social media itself, and this has stopped many of people from differing the truth to the false given information. Both Facebook and readers using such sources have the responsibility to see if that said is indeed factual or if it is a hoax. Facebook’s...
Words: 1161 - Pages: 5
...com/locate/comphumbeh The role of social media in higher education classes (real and virtual) – A literature review Paul A. Tess Department of Educational Psychology, University of Minnesota, 56 East River Road, Suite 250, Minneapolis, MN 55455, United States a r t i c l e i n f o Article history: Available online 26 January 2013 Keywords: Social media Higher education Facebook Twitter Blogs Educational technology a b s t r a c t The ubiquity of social media (e.g., Facebook, Twitter) is no more apparent than at the university. Social media are increasingly visible in higher education settings as instructors look to technology to mediate and enhance their instruction as well as promote active learning for students. Many scholars argue for the purposeful integration of social media as an educational tool. Empirical evidence, however, has lagged in supporting the claim. Most of the existing research on the utility and effectiveness of social media in the higher education class is limited to self-reported data (e.g., surveys, questionnaires) and content analyses. This paper summarizes the scholarly writings as well as reviews the findings of empirical investigations. Some limitations are discussed, and future areas of research are proposed. Ó 2013 Elsevier Ltd. All rights reserved. 1. Introduction The growth of social media and other Web 2.0 technologies is unprecedented (Lenhart, Purcell, Smith, & Zickuhr, 2010). Social media technology has become an...
Words: 4521 - Pages: 19
... THE GROWING ROLE OF SOCIAL MEDIA IN TOURISM MARKETING In early November, marketing and public relations professionals from tourism industry offices across the United States attended the Second Annual Symposium on the Use of Social Media in the Tourism Industry (“Social Media Tourism Symposium,” 2011). The topic of the conference speaks to a growing trend in tourism promotion. Attendees focused on best practices for interacting with consumers via social media channels—an important skill, as social media is fast becoming one of the most vital, cost-efficient tools in tourism marketing. Effective use of social media has been proven to boost the number and length of visits, as well as visitor satisfaction and number of return visits. Destination Marketing Organizations and Tourism Marketing Strategy The tourism industry as a whole encompasses a variety of different service and consumer product industries. One type of tourism office is a destination marketing organization, or DMO. The goal of DMOs is to increase tourism to a particular city, state, or region. DMOs seek to achieve their goals by branding the area as a whole and advertising that brand; promoting specific institutions, restaurants, accommodations, attractions, activities, and events that take place in the area; and offering information and assistance to visitors. The Growth of Social Media Social media, which Merriam-Webster defines as “forms of electronic communication (as Web sites for social networking and...
Words: 3399 - Pages: 14
...RADIMED Explaining and understanding the role of exposure to new social media on violent extremism. An integrative quantitative and qualitative approach Summary en kwantitatieve benadering/ Commissioners Promoter/coordinator Co-promoters Researchers Belspo FOD Binnenlandse zaken – Directe algemene veiligheid Lieven PAUWELS - UGent Fabienne BRION - UCL Brice DE RUYVER – Ugent Marleen EASTON - Ugent Nele SCHILS – Ugent Julianne LAFFINEUR - UCL 1 1. Introduction Research problem Worldwide, both policy and research pay a lot of attention to extremism, and radicalization as the process leading to extremism (Van de Linde & Rademaker, 2010). Scholars and policymakers increasingly focus on unravelling the processes of radicalisation, hoping to prevent the violent radicalisation of their own youth and eventually political violence (Van de Line & Rademaker, 2010). The Internet and its constant technological developments in particular are causes of concern (Conway, 2012). Recently, we have seen a boom in new social media (NSM) and other web 2.0 applications, bearing a large potential for communication and networking (Conway, 2012). These developments have transformed the world in an online village, with every offline actor being represented online. It is therefore no surprise that criminals, radicals, violent extremists and terrorists also use this medium to their advantage (Benschop, 2006; Stevens & Neuhmann, 2009; Weimann, 2004). By means...
Words: 15802 - Pages: 64
...The role of mainstream media and social media in Nirbhaya Gang rape case The media plays an important role in today’s society through strengthening individuals to express their opinions about the morals and vices in the world. Kumar (2013) noted that media has become as necessary as clothing and food in society since it helps both the marginalized and the powerful to get the justice they deserve in various situations. The mainstream media and social media are considered to be mirrors of the contemporary society since it shapes the people. Hallam (2012) noted the purpose of the social and mainstream media is to keep the people informed about the current affairs and the latest fashion and gossip. The social media such as facebook and twitter are used to market and trade products and services since most of the people are using digital devices. Adi (2014) noted that Media in the community is in charge of education, information, advertising, entertainment and correlation of various parts of society. Nirbhaya gang rape case A female physiotherapy intern 23 years old was beaten and gang raped on 16 December 2012 in Delhi and died few days later while she was undergoing treatment for gastrointestinal and brain damage from the disastrous ordeal (Bhandopadhyay and Singh, 2015). The lady and her male companion had gone to watch a film in Saket in South Delhi that evening. After the movie they boarded a bus at Munirkwa that was headed to Dwarka that they thought was public. There...
Words: 1545 - Pages: 7
...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
Words: 9034 - Pages: 37
