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Roles of Technology in Developing Marketing Strategies for Robi Axiata Limited

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Submitted By rajib543
Words 4418
Pages 18
1. Introduction
Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010.
Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries.
Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services.
With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity to its customers all over Bangladesh.

1.1 Origin of the study
Today practical experience and research work is as much essential in academic education that enables someone to be successful business executive especially in the competitive business environment. In order to gather knowledge and experience regarding the business and economy, the business students have to submit course report

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