Jaira Baril
April Elomina
Leni Mancilla
Joan Mariquilla
Amiel Parducho
Mitzi Punzalan
Justine Willauer
Ma’am Aquino
Mgt 151 C
Dec. 2, 2015
I. Point of View
As stated in the case, Angelina Cello was assigned by Romano Martino (owner) to have the authority to decide what the company should do in this case.
II. Market Situation Analysis
A. SWOT
1. Opportunities
a. High Demand in Flint b. The plant business is very profitable because large numbers of pizzas can be delivered at the same time to the same location, saving transportation costs, and plant orders involve different toppings (double, cheese, pepperoni, mushrooms, and hamburger) on each pizza. This leads in $11 to $14 revenue per pizza. The delivery drivers receives tips $1 to $2 per pizza. c. No other pizza delivery stores are in good positions to serve most plant locations and/or have chosen to compete.
2. Threats
a. Has several aggressive competitors who advertise heavily, distribute cent-off coupons, and offer 2-for1-deals b. Competitive pressure seems likely to continue as some of this competition comes from aggressive national chains that are fighting for market share and squeezing little firms like RT’s. c. If RT’s won’t be able to satisfy all phone or fax orders on some peak days, she won’t be able to provide service and may lose more plant customers. d. Some workers refused to pay for pizzas that were only five minutes late, thus increased in cost.
3. Strengths
a. Sure buyers b. Fast Delivery
4. Weaknesses a. Location of residential neighborhoods in the area is the problem with residential pizza delivery b. Angelina Cello won’t be able to provide prompt service and may lose more plant customers c. RT’s store is
