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Romeo Santos Research Paper

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ROMEO SANTOS US LATINO FANS ARE SPREAD ACROSS FANATICS, ENTHUSIASTS, & CASUALS
Romeo Santos is a very well established artist with a very large penetration in the US Latino market of 17%, which represents approximately 10M fans. The artist’s following is spread across Enthusiasts (38%), Fanatics (28%), and Casuals (21%) and skews slightly more towards females (54%).

ROMEO SANTOS US LATINO FANS ARE MORE LIKELY TO SPEND THEIR TIME LISTENING TO MUSIC, SHOPPING, EATING OUT, & TRAVELING
Romeo Santos US Latino fans are more likely to spend their time with hobbies such as Listening to music (51%, 131 index), Shopping (45%, 175 index), Films/Cinema (43%, 153 index), Eating Out at Restaurants (42%, 130 index), Vacationing (39%, 164 index), Social Networking (33%, 167 index), and Traveling (31%, 131 index). Fans are less likely to spend their time with Hockey (4%, 81 index) and Golf (5%, 97 index) compared to the average Latino consumer in the US. …show more content…
ROMEO …show more content…
Most of the chatter related to the artist was considered neutral and was due to fans sharing news of the artist’s single releases and new album “Golden”, which was released earlier this year. Additionally, the artist had a high social reach during the period with Impressions Per Post totaling 9.6K, which highlights a high concentration of key influencers talking about the artist during 2017 so far. Top influencers for the artist during the year so far had an average Klout score of 88 (above 70 is considered high

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