...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...with a great deal of sexual appeal. However, the least prerogative commercial is the one that was most intellectual and heart hitting. The Ronald McDonald House Charity Corporation commercial stated that “When families stay closer, Children heal faster.” The skit in this commercial provided great imagery and a scenario that was actually true, making this commercial very effective. Thanks to this charity, more children are capable of healing faster and reaching better health. The pathos of this commercial was heavily illustrated throughout the entire commercial, starting with the big, bright smiles of the mature individuals. These smiles of hope create the emotional effect, which help to capture the attention of the viewer. The scene of the child not only held the attention, but created the feeling of sympathy. This as well created the persuasion, to encourage people t to donate to the Ronald McDonald house charity, so that other sick children have the advantage to be cured. Lastly the music in this commercial gives a lot of power, the slow soft tone sung and the lyrics used are high effective of the creation feeling of sympathy. The ethos in this commercial all tie back to Ronald McDonald. The statement “When families stay closer, children heal faster. The logos are the Ronald McDonald logo at the end and the statement” Ronald McDonald charities are happy to support kids with leukemia” Also the narrative voice. At the end of the commercial, pathos, ethos, and logos...
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...McDonalds Tina Geer Marketing Management MKTG305-1303B-01 Jocelyn Dervis September 29, 2013 Abstract This paper is about fortune 500 company McDonalds. First it goes over their main line of business. Next it goes over when the company became international, summing it up to 118 internationally countries now today. Then it goes over house McDonalds Implements the 4p’s of the marketing mix. Finally it gives some differences between some of the international countries. There is a long list of fortune 500 international company in the service industry but one that stands out from them all is one that has been in business since 1940, McDonalds. McDonalds is a the worlds largest worldwide fast food chain restaurant. They operate their business to high standards of honesty and integrity. (McDonalds, 2013) There motto is quality, service, cleanliness and value. McDonalds main target segments are children, youth and young urban families. (McDonalds, 2013) They have many goals, some are: supply the world with quality service, quality food, at a quality price. (McDonalds, 2013) Another is help make the world a better place by using eco-friendly containers and support to the Ronald McDonald house charities. (Ronald McDonald House Charities, 2013) Ronald McDonald house charities is there to create, find, and support programs that will directly improve the health and well being of children. (Ronald McDonald House Charities, 2013) The charity believes that children heal...
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...saturated the world. American capitalism has become the driving force of globalization itself. The U.S. brands have been exported internationally and owned and operated by individuals around the world. One of the most apparent globalization businesses is fast food, and one of the most recognized is McDonalds and its golden arches. Mc Donald’s is one of the largest fast-food companies in the world. It has over 31,000 restaurants in 118 countries. There is 1.5 million employees and serves over 58,000,000 million people daily Shahid, M., Shafiq,(2014) Social Responsibility McDonalds Franchise has been trying to better its image and help its social responsibility issues. It has been on a journey to help serve good food with the right people, assist the environment and give back to the community. In 1980, the introduced the "nutritional information" in the restaurant which they showed what the food they were serving the nutritional content. They also started giving back to society by starting the Ronald McDonald House charities, which is several different way the organization that helps people around the world ("Ronald Mcdonald House Charities", 20014). One is called the Ronald McDonald house where they will accommodate families next to a hospital where their child being hospitalized....
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...Case Study Submitted by: Abigael A. Galvez Patricia Hannah Nicole S. Facto Submitted to: Prof. Marilou B. Lleno September 3, 2014 Brief History of Mcdonald’s In 1940 Dick and Mac McDonald open McDonald’s Bar-B-Q restaurant on Fourteenth and E streets in San Bernardino, California. It is a typical drive-in featuring a large menu and car hop service. In 1948 they shut down their restaurant for three months for alternations. In December it reopens as a self-service drive-in restaurant. The menu is reduced to nine items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. The staple of the menu is the 15 cent hamburger. In 1949 French Fries replace potato chips on the McDonald’s menu. Triple Thick Milkshakes also make their debut. In 1954 Multimixer sales Ray Kroc visits McDonald’s in San Bernardino intending to sell the brothers more Multimixers. The 52 year old Kroc is fascinated by the operation. He learns from the brothers that they are looking for a nationwide franchising agent. He has an epiphany and is determined that his future would be in hamburgers. In 1955 Kroc opens his first McDonald’s in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953. First day sales are $366.12. By 1965 there would be aver 700 McDonald’s restaurants throughout the United States. In 1956 Ray Kroc hires future McDonald’s Chairman, Fred Turner to work as a...
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...August 27, 2014 McDonald's Corporation The very first McDonald's was opened up in 1940. The name of the first McDonald’s, which was located in San Bernardino, CA, was McDonald's Bar-B-Que (Farfan). It was a typical 1940’s drive-in with roller-skating car hops (Mcdonalds.com). Richard "Dick" McDonald and Maurice "Mac" McDonald were the original owners (wm2@doney.net). The menu included 25 items, but simplified it to hamburgers and potato chips in 1948. Their McDonald’s was shut for three months, and in December, 1948 they reopened it as a drive-through restaurant (Mcdonalds.com). In 1949, milkshakes were added to the menu, and French fries replaced the potato chips (Farfan). In 1953, Stanley Meston designed the Golden Arches (Mcdonalds.com). Ray Kroc learned about the first McDonald's in 1954 when he tried to get them to buy a milkshake machine. He became a franchise manager in 1955. He also helped McDonald's open a franchise restaurant for the first time in Des Plaines, Illinois (Farfan). Ray Kroc purchased the interests and right of the McDonald’s name for the price of $2.7 million in 1965 (About McDonalds). McDonald’s has their own school to train employees called Hamburger University (H.U.). The Hamburger University was opened in 1961, located in the Elk Grove Village’s basement in Illinois (Mcdonalds.com). When employees graduate from Hamburger University they receive a Bachelor of Hamburgerology degree (About McDonalds). Their training statement: “At McDonald’s, our training...
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...employees started as a restaurant level employee. In addition, 67,000 McDonald’s restaurant managers and assistant managers were promoted from restaurant staff. Fortune Magazine 2005 listed McDonald's as the "Best Place to Work for Minorities." McDonalds invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's training facility, Hamburger University. • The business is ranked number one in Fortune Magazine's 2008 list of most admired food service companies. • One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. • McDonalds is a community oriented, socially responsible company. They run Ronald McDonald House facilities, which provide room and board, food and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. Ronald McDonald Houses are located in more than 259 local communities worldwide, and Ronald McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. • They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in...
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...McHappy Day is one of McDonalds' longest traditional events, held annually to help support sick children around the world. This event was established in 1977 as a one-day fundraiser for the Ronald McDonald House Charities, and has raised nearly over 26 million dollars in the past sixteen years (Z99, 2009). On this day, when you purchase a Big Mac sandwich, McMuffin sandwich or Happy Meal, McDonalds will donate $1.00 to its various childrens' charities, which help support children in desperate need. In addition to the donations collected on this day, 10 cents from each Happy Meal sold regularly is donated to the Ronald McDonald House Program. (Marketwire, 2009) There are many ways in which someone can support McHappy Days in addition to purchasing...
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...SWOT Analysis of McDonalds Restaurants Organization History McDonalds started out as a small restaurant business by two bothers Dick and Mac McDonald in San Bernardino, California in 1948. But if faith did not occur in 1954 with Ray Kroc who is a traveling milk shake mixer salesman the franchise of McDonalds restaurants would possibly never had happen. Kroc noticed how the effectiveness of the two brothers operation worked with a limited menu, concentrating on a few items of just hamburgers, French fries, and beverages which allowed them to focus on quality at every step. This gave Kroc an idea, and so with his keen sense of what American consumers were looking for in eating out, Kroc suggested that the brothers expand their presence and offered his services as their agent. The first restaurant opened in 1955 in Illinois as the organization became the McDonald's Corporation. Six years later Ray bought out the founding brothers (mcdonald, 2012). That is how the little white and red restaurants with the bright yellow arches began. Since then McDonald’s restaurants has been a worldwide fast food franchise preferred by every age group. The McDonalds mission statement is "McDonald's brand mission is to be our customers' favorite place and way to eat"(Farfan, 2012). This is defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where...
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...and hamburgers, they also serve a breakfast menu which is served everyday to 10:30am. The McDonald’s franchise is estimated to serve around 64 million customers daily in over 117 countries. In the report released last year by McDonald’s Annual Report (2010) they stated that there are now 32,737 restaurants opened around the world. About 80% of these are franchisees, the rest are run directly by the company itself. In 2010, revenues grew 5% ending in operating income of $7.5 billion. In 1940 Dick & Maurice McDonald decided to set up the first restaurant in San Bernardino, California. The “Speedee service system” introduced in 1948 established the principles of the now modern fast food restaurant. When they were deciding on the logo back then, they had a man with a chef’s hat which was named Speedee. This was later changed in 1963 to the “M” with the golden arches we now come to associate with McDonald’s today. The McDonald brothers sold their first franchise in 1955 to Ray Kroc who later...
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...Running Head: MCDONALD’S AND OBESITY Case Study #1: McDonald’s and Obesity Monica Cassetta Central Michigan University-- MKT 560 February 1, 2014 Introduction Obesity is an ongoing problem not only in America, but seen all over the world. There are many assumptions in regards to why this has been on the rise in recent years, and who is to blame for this. Obesity and over-weight adults, as well as children, has become increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business...
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...This report will talk about Ray Kroc and how he had started the world famous McDonalds fast food restaurant, from a small hamburger stand. Early in life, he was shaped and influenced by the experiences he had , people he met, and obstacles he faced. Ray Kroc was born October 5, 1902, in Oak Park, IL. His parents were not wealthy. He had never completed high school and he left school to become a driver for the Red Cross in World War One. During the First World War, when he was just fifteen, he had decided to join the army, though he wasn’t of age. The war was over before he had a chance to go to Europe. After the War he became a jazz piano player. When Ray was twenty years old he got married and became a Lily Paper cup salesman. In 1941 he decided to leave the salesman career and joined with Multi-A-Mixer Company to sell milkshake makers. In 1954, he visited one of his clients, the McDonald Brothers. Maurice and Richard McDonald owned a hamburger stand in San Bernardino, California. Ray and the McDonalds brothers signed an agreement to keep the McDonalds traditions and their name. He acquired franchising rights in 1955. In 1961, he bought out the McDonalds brothers for $2.7 million. Ray Kroc influenced the time period 1950-1970- by demonstrating greater production efficiencies. By mass producing a simple hamburger he showed the world how to apply sophisticated process management to the simplest endeavors. He introduced disposable utensils, plates, and cups for family dining...
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...McDonalds Business 188 Case Analysis Group Members: Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif Meghan Dilawari Tammy Huynh Matt Salisbury Isabel Soboszek Farhan Latif McDonalds McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and Value (Q.S.C. and V) also became the company’s motto. (http://www.mcdonalds.com)[1] The company’s first McDonald store was built in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California. Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its success. It wasn’t long before the 100th McDonald’s restaurant opened in Chicago in 1961. Less than ten years after the opening of Ray Kroc’s restaurant the company began to expand all over the United States. Ray Kroc bought all rights to the McDonald’s concept from the McDonald’s brothers for “2.7 million in 1961.”[2] McDonald’s continued to have enormous growth during the 1960’s. In 1963 alone, McDonald’s sold their one billionth hamburgers, opened their 500th restaurant,...
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...Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training inputs to its employees can be seen in the present close to 2000 employees currently in Mumbai and Delhi. But the most overlooked facts of Mcdonald’s india are its contribution to the food industry. Six years prior to the opening of the first mc donald’s restaurant in india, mcdonald’s and its international supplier partners together with local indian companies to develop products that...
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...INTRODUCTION McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[ McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. Since 2008 – 2012 the growth stage service life cycle 69.95% for the past 5 yrs and is still growing. Worldwide ratio is 3:54 restaurants globally Average 12% growth for the last 5 yrs Strategic – SLC McD is in Growth as we can have more new outlets, Exceeds USD$24 billion in revenue...
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