Premium Essay

Room for Dessert & Case Summary

In:

Submitted By josebq93
Words 1117
Pages 5
Room for Dessert & Case Summary
Situation
This case presents a business plan for a startup company called "Room for Dessert" (RFD), which is a fine dining restaurant focused on serving a niche market that includes desserts and beverages such as tea, wine and spirits. RFD has created a business model which provides a strategy to differentiate itself from typical fine dining restaurants by offering an unpretentious atmosphere focused on serving affordable, high-quality desserts. The company expects to serve areas of high traffic, such as downtown Boston, and will target college graduates and professionals who earn a significant amount of income and enjoy socially interactive environments.
From a venture capitalist perspective, there are several appealing and unappealing markets for RFD:
Appealing Markets
• "Unconcerned consumers": those who generally not concerned with health and nutrition and therefore seek out decadent desserts
• "Vacillating consumers": those consumers who are moderately concerned with health and nutrition but are driven by taste when selecting restaurants
• "Upscale urban singles and couples without children": generally have sufficient income and white-collared occupations and are socially driven
Unappealing Markets
• "Committed consumers": those are remain health conscious; generally will not seek out bakeries and dessert-oriented restaurants
• Consumers with less disposable income: will not be frequent visitors to RFD as they will be more stringent on expenditures for luxury items
Complication
The underlying complications faced by RFD is how to capitalize on the opportunities they have identified as well as whether or not they should pursue each of the potential revenue streams. Like many entrepreneurs, the management of RFD has identified multiple solutions and potential sources of

Similar Documents

Premium Essay

Bus 352 Week 8 Homework Answers Grand Canyon

...BUS 352 week 8 homework Answers Grand Canyon https://homeworklance.com/downloads/bus-352-week-8-homework-answers-grand-canyon/ 10.55Consider an experiment with four groups, with eight values in each. For the ANOVA summary table below, fill in all the missing results: Source Degrees of Freedom Sum of Squares Mean Square (Variance) F Among Groups c-1=? SSA=? MSA=80 FSTAT=? Within Groups n-c=? SSW=560 MSW=? Total n-1=? SST=? 10.59A hospital conducted a study of the waiting time in its emergency room. The hospital has a main campus and three Satellite locations. Management had a business objective of reducing waiting time for emergency room cases that did not require immediate attention. To study this, a random sample of 15 emergency room cases that did not require immediate attention at each location were selected on a particular day, and the waiting times (measured from check-in to when the patient was called into the clinic area) were collected and stored inERWaiting. A.At the 0.05 level of significance, is there evidence of a difference in the mean waiting times in the four locations? B.If appropriate, determine which locations differ in mean waiting time. C.At the 0.05 level of significance, is there evidence of a difference in the variation in waiting time among the four locations? 11.21When performing ax2 test of independence in a contingency table withrrows andccolumns, determine the upper-tail critical value of the test statistic in each of the following...

Words: 1173 - Pages: 5

Free Essay

Business Plan

...and responsibilities of owners, introduction, executive summary, industry analysis, description of venture and confidentiality report. ASSOCIATES Anum Rafique……Logo, production plan, questionnaires and proof reading Mariam Raheem…..Table of contents, formatting, operational plan, questionnaires and proof reading Sabeen Iqbal……….Marketing plan and questionnaires FOLLOWERS Farooq Saleem…… Financial plan, questionnaires Raja Yasir………..Organizational plan and printing Sehrish Mirza…….Assessment of risk and questionnaires CONFIDENTIALITY REPORT To Madam, This report is confidential and is property of the co-owners whose names are listed below. It is intended only for the only use by the person to whom it is submitted too, and any reproduction or divulgence of any of its contents without the prior written consent of the owners/ company is strictly prohibited. Signature of Co-owners: Ms.Amina Sadaf signature ……………… Amna Shah Anum Rafique Farooq Saleem Raja Yasir Mariam Raheem Sabeen Iqbal Sehrish Mirza Contents TEAM MEMBERS ROLES 2 GROUP LEADER 2 ASSOCIATES 2 FOLLOWERS 2 CONFIDENTIALITY REPORT 3 INTRODUCTION 6 LOGO, NAME, AND ADDRESS OF THE BUSINESS 6 NAMES AND ADDRESS OF PRINCIPALS 7 NATURE OF BUSINESS 8 FINANCING 8 EXECUTIVE SUMMARY 9 INDUSTRY ANAYLSIS 11 FUTURE OUTLOOK AND TRENDS 11 ...

Words: 4088 - Pages: 17

Free Essay

Dessert Buffet Restaurant

...Desserts Buffet Restaurant A. Ruste Drive, San Jose Road, Zamboanga City A Feasibility Study Presented to The College Faculty of the Business Finance Administration Program Pilar College of Zamboanga City In Partial Fulfillment of the Requirements for the Subject TC105 – Entrepreneurship and Feasibility Study BY: ARCILLAS, EDEL JOY BAHANI, DONNA MARIE DULATRE, PRECIOUS MAE JUMAO-AS, MIKEE SHEEN PAMPORA, NIKKA A. Executive S ummary Proposed Subject Eat All You Can Desserts Buffet Restaurant Proposed Project Name Desserts Buffet Restaurant Location Ruste Drive, San Jose Road, Zamboanga City Project Proponents Arcillas, Edel Joy Bahani, Donna Marie Dulatre, Precious Mae Jumao-as, Mikee Sheen Pampora, Nikka Form of Business Organization Partnership Type of Industry Food Industry Project Objective Determine the Feasibility of Eat All You Can Desserts Buffet Restaurant in A. Ruste Drive, San Jose Road, Zamboanga City Project Beneficiaries The Proponents, the target market, the local residents of Zamboanga City and the Local Government Proposed Target Market Students of Pilar College Zamboanga City, Inc., Brent Hospital and Colleges, and Western Mindanao State University Proposed Potential Market High School and College Students of Zamboanga City, and others Proposed number of employees Ten (10) employees: Manager/Supervisor (1); Pâtissier (1); Commis (2); Steward (1); Cashier (1); Waiters (5);...

Words: 15313 - Pages: 62

Premium Essay

Restaurant Feasibility

...the business f) Capitalization INTRODUCTION………………………………………………………………………………..II a) Market Study b) Market Description c) Supply and Demand d) Supply Analysis MARKETING STRATEGIES…………………………………………………………………..III MANAGEMENT STUDY……………………………………………………….……………...IV a) Organizational Structure b) Job description and Qualification c) Manpower Wages and Salaries d) Pricing the Projected Sale TECHNICAL STUDY………………………………………………………………………..….V a) Menu of the Restaurant b) Services b) Equipment and Facilities c) Layout d) Repair and Maintenance FINANCIAL ASPECTS………………………………………………………………………...VI a) Total Project Cost – Land and Building b) Source of Fund c) Summary of Expenses RECOMMENDATION……………………………………………………………………….VII CONCLUSION………………………………………………………………………………VIII ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SECTION I ------------------------------------------------- GENERAL INFORMATION ------------------------------------------------- ------------------------------------------------- -------------------------------------------------...

Words: 4690 - Pages: 19

Free Essay

Conjunction

...elements within the sentence and, or, but, yet, nor, for Correlative conjunctions: connect both complete sentences and elements within the sentence Both—and, either—or, neither—nor, not only—but also Conjunctive adverbs (adverbial conjunctions): join sentences to form coordinate structures, doing so with an adverbial emphasis Tend to be moveable; need not introduce the clause Result: therefore, consequently, of course Concession: nevertheless, yet, still, after all, of course Apposition: for example, for instance, that is, namely, in other words Addition: moreover, furthermore, also, in addition, likewise, further Time: meanwhile, in the meantime Contrast: however, instead, on the contrary, on the other hand, in contrast, rather Summary: thus, in conclusion, then Reinforcement: further, in particular, indeed, above all, in fact Subordinating conjunctions: show a relationship between two ideas in which one of them is a dependent or subordinate clause Subordinate clauses can also come between the subject and the predicate as reason As it's raining, I'm staying in. because reason I'm staying inbecause it's raining. in order that reason In order that I don't miss the postman, I'm staying in. since reason Since you're going out, I'm staying in. so that reason I'm staying inso that I don't miss the postman. although concession and comparison I'm staying inalthough I'd rather go out. as concession and comparison I'm staying inas you should. even though concession...

Words: 646 - Pages: 3

Premium Essay

Grape

...first assume that you are determined to grow grapes!) • Depends upon ATM! • A=Aspirations. What are your goals? • T=Time. How much time do you have? • M=Money How much capital do you have? • ATM has a double meaning: It means that you need a ready source of cash for the first few years you are operating! Cornell Horticultural Business Management and Marketing Program How much time do you have? (Best case scenario!) • Planning, ordering vines, vineyard establishment and development until mature yields are obtained—at least 5 years! • At least another year is required to produce the first vintage, and perhaps 2 to 3 years to get the marketing plan into full swing. • You are likely to have at least 4 years of negative net income for the winery. • So if you start with a vineyard, it takes a minimum of 11 to 13 years to get into a positive net income position if you are marketing only the wine that you produce from your own grapes. Cornell Horticultural Business Management and Marketing Program How much money do you have? Ex: 10,000 case small...

Words: 2204 - Pages: 9

Premium Essay

The Super Project

...Finance MBA − Cases in Corporate Finance The Super Project (HBS) Instructor: Pål E. Korsvold BI Norwegian School of Management McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−68861−4 Text: Harvard Business School Negotiation Cases This book was printed on recycled paper. Finance http://www.mhhe.com/primis/online/ Copyright ©2006 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submitted to McGraw−Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 FINAGEN ISBN: 0−390−68861−4 Finance Contents Harvard Business School Negotiation Cases Super Project 1 1 Case iii Harvard Business School Negotiation Cases The Super Project Case © The McGraw−Hill Companies, 2005 1 9-112-034 REV: MAY 27, 2004 The Super Project In March 1967, Crosby Sanberg, manager-financial analysis at General Foods Corporation, told a casewriter, “What I learned about incremental analysis at the Business School doesn’t always work.” He was convinced that under some circumstances sunk costs were relevant to capital...

Words: 7275 - Pages: 30

Premium Essay

Business

...* EXECUTIVE SUMMARY * MISSION STATEMENT * PURPOSE OF BUSINESS * BUSINESS GOALS * DESCRIPTION OF BUSINESS * OPPORTUNITIES AND STRENGTHS * CRITICAL RISKS AND PROBLEMS * MARKETING * OPERATIONS * MANAGEMENT * FINANCIAL EXECUTIVE SUMMARY The interest by consumers in the coffee house industry is sweeping the country. Coffee Circus is positioned to bring this to the Northwest Santa Fe area. To date it has been confined to the Central and East areas. Coffee Circus will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. Juice, soda, and non-alcoholic beverages also will be available. Both wine and beer will be on sale. Coffee Circus will serve breakfast, lunch and dinner. The interior design of the building will focus on projecting a relaxed atmosphere. Coffee Circus will be divided into different areas. Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs. A PA system will be installed so that the music and entertainment can be heard throughout. A large selection of table games will be provided. There will be nightly entertainment featuring acoustic jazz, blues and folk music. On selected nights there...

Words: 5917 - Pages: 24

Premium Essay

Annara

...profits, sales, expenses, assets and liabilities. Consult with an expert about the condition of the bakery equipment. Ask a lawyer to review any agreement. If you start a new bakery, do the same kind of careful assessments and consult with an accountant and a lawyer. Refer to the Service Business Plan book. Expect early mornings, long days and hard physical work. Sales fluctuate during the year and you will be busiest during special days and holidays. According to the Bureau of Labor Statistics in the online report, “Food Manufacturing”, bakery businesses, together with tortilla manufacturing companies, employed about 18 percent of food manufacturing industry employees in 2008. Also, according to Hoover.com in an online report summary entitled, “Bakery Products”, the United States commercial bakery industry generates about P28...

Words: 5139 - Pages: 21

Premium Essay

Beanos Ice Cream Shoppe

...[pic] This case was written by Todd A. Finkle, University of Akron, as a basis for class distinction rather than to illustrate either effective or ineffective handling of a business situation. Terry Smith has spent the last six months preparing to purchase a Beanos Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beanos. Then Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. He has three choices: to accept Barney Harris’s partnership proposal, to make a counterproposal, or to try to find a new partner. Introduction Two months ago, Terry Smith had been so confident that he would soon own his own Beanos Ice Cream franchise that he had put an “I LOVE BEANOS ICE CREAM” bumper sticker on his Honda. As he looked at it now, he noticed how faded it had become in such a short time. He wondered if in fact it had been a short time—or a lifetime. Until recently, Smith had rarely second-guessed himself. After carefully researching an issue, he would base his decision on the facts and then proceed—without looking back. Now, however, he knew he had to put all of the momentum from the past six months to one side. He had to forget about the months spent investigating franchises, selecting Beanos, writing his business plan, and looking for financing. He had...

Words: 5018 - Pages: 21

Premium Essay

Benos Ice Cream Case Study

...[pic] This case was written by Todd A. Finkle, University of Akron, as a basis for class distinction rather than to illustrate either effective or ineffective handling of a business situation. Terry Smith has spent the last six months preparing to purchase a Beanos Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beanos. Then Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. He has three choices: to accept Barney Harris’s partnership proposal, to make a counterproposal, or to try to find a new partner. Introduction Two months ago, Terry Smith had been so confident that he would soon own his own Beanos Ice Cream franchise that he had put an “I LOVE BEANOS ICE CREAM” bumper sticker on his Honda. As he looked at it now, he noticed how faded it had become in such a short time. He wondered if in fact it had been a short time—or a lifetime. Until recently, Smith had rarely second-guessed himself. After carefully researching an issue, he would base his decision on the facts and then proceed—without looking back. Now, however, he knew he had to put all of the momentum from the past six months to one side. He had to forget about the months spent investigating franchises, selecting Beanos, writing his business plan, and looking for financing. He had...

Words: 5018 - Pages: 21

Premium Essay

Orm Restaurant

...4B ORM-II Project Report “Appetite Restaurant”, JK Residency           Group 4 – Section B Name Vrajesh Shah Manik Raina Chinmay Kamat Ankit Jain Ajay Rajan   Roll Number B11121 B11090 B11075 B11069 B11065   This  project  report  has  been  submitted  for  the  fulfillment  of  Operations  Management  –  II  course  under  the  guidance  of  Prof.  Trishit  Bandyopadhyay.  We  thank  Mr.  Amiya  Paul,  Captain,  F&B  (Services),  Appetite  Restaurant  for  helping  us  out  with  details  about  operations  of  Appetite.    Contact Person: Mr Amiya Paul                                                               Mobile Number:  +91 9204550981  ORM Project Report – “Appetite” Restaurant, JK Residency  Executive Summary This project report is based on our study of Operations Management at JK Residency’s Appetite Restaurant in Jamshedpur. Started in November 2010, JK Residency can be classified as a 3 Star Business Hotel located ten minutes from Tatanagar railway station. We explored different concepts in Operations Management such as forecasting, aggregate planning, inventory control, scheduling, materials requirement planning, quality control in discussions with the captains at Appetite. The report contains our findings of our study. We have tried to analyse the operations both from a theoretical and an on-ground perspective. The operational processes at Appetite are quite different from those of a manufacturing firm primarily because it is a services...

Words: 8974 - Pages: 36

Free Essay

Hershey Italian Lodge Marketing Plan

...A private club, with a rich community history, faces the challenge of membership declines and shrinking profits. Like many private clubs, the Hershey Italian Lodge’s declines are driven by economic downturns, aging membership, and increased competition. This document explores the hardships facing the club as well as some alternative action steps the lodge can take to meet those adversities head on. Marketing Plan The Hershey Italian Lodge Stamey 1 Company Overview The Hershey Italian Lodge (HIL) is in its 94th year of operation. Located in the heart of Hershey, PA, HIL was established by a small group of Italian men in 1920. The name Nuova Societa Italiana Indipendente Di Mutuo Soccorso Per Uomini was, and still is, the true name of the lodge. It means, Men’s New Independent Italian Mutual Benefit Society. HIL is a private men’s social club that includes a bar &restaurant serving a traditional style Italian menu, a banquet, and other activities and amenities. As a staple of the Hershey community for many years, the HIL is well known and respected throughout the area. The primary goal of the lodge is to preserve their heritage and build a strong, close community. The mission statement is, “…to provide a comfortable, friendly, affordable, family atmosphere for our members and guests.” The saying “Ieri, Oggi, Domain, Sempre Fratelli” is the motto of the organization and is printed at the bottom of each quarterly newsletter. Translated, this means, “Yesterday, Today...

Words: 6707 - Pages: 27

Free Essay

Kitchen Tech

...Module title: Professional Kitchen Techniques 2 Module Code: CA50011E Title: Kitchen Operations Management and Menu Development Student ID: 21261013 Attn: Nathan Vasanthan Date: October 2015 Contents Page 1. Summary 2. Introduction 3. Methodology 4. Restaurant sector 5. Menu’s 6. Dish development process for the target audience 7. Cost 8. Food quality (taste) 9. Food safety 10. Cultural restrictions 11. Environment sustainability 12. Conclusion 13. Appendices 1. Summary In a restaurant menu development is a very vital essential towards the restaurant whether you are changing the dishes on the menu or adding something new towards the menu as it is the restaurants most influential marketing tool. A menu must have an impact on firstly purchasing and budgeting, this will determine the primary tool of what ingredients you will need to buy. Choosing the equipment and supplies is also essential as you will need to know how many customers you will be serving and the choice of commercial kitchen equipment supplies e.g. roasted and broiled meat you would need to purchase a heavy duty broiler, steak knives and a rotisserie oven. A menu will also help determine what type of staff and training is given for example you should hire a chef that has expertise cooking and then will help to develop the menu efficiently. In order to market a restaurant you will need a menu as it will help you promote the restaurant. 2. Introduction The...

Words: 2488 - Pages: 10

Premium Essay

Tourism Development Feasibility Study

...CHAPTER I. INTRODUCTION A snack bar usually refers to an inexpensive food counter that is part of a permanent structure where snack foods and light meals are sold. A beach snack bar is often a small building situated high on the sand. Besides soft drinks, candies and chewing gum, some snack bars sell hot dogs, hamburgers, french fries, potato chips, corn chips and other foods. While this is usually the case, sometimes "snack bar" refers to a small café or cafeteria. Various small, casual dining establishments might be referred to as a "snack bar," including a beverage and snack counter at a movie theater and/or a small deli. Many places that have snack bars have a "No Outside Food or Drink" policy, to encourage sales. The first known use of the word "snack bar" was in 1930. A snack food or commonly called snack is seen in Western Culture as a type of food not meant to be eaten as a main meal of the day, unlike breakfast, lunch or dinner but rather a assuage/moderate a person’s hunger between these meals, providing brief supply of energy for the body. The term way also refers to a food item consumed between meals purely for the enjoyment of its taste. Snacks are terrific way to satisfy hunger and get all the vitamins and nutrients your body needs. For people who has hectic schedule on school, work, travelling and other activities, it may feel like there’s no time for healthy eating. When trying to stop eating, it’s probably tempting to go the quick...

Words: 4230 - Pages: 17