Premium Essay

Rosemount

In:

Submitted By sakurakellie
Words 455
Pages 2
An article in The Australian on 28 February 2008 shows how Rosemount uses core marketing concepts in order to produce and launch a new brand of wine – Rosemount O – for over ice – into the market.
Rosemount has developed well-known brands of wine such as West Coast, and Foster. In order to rise the spirits of an industry, Rosemount want to develop a new brand of wine which is served with ice. It is a trend which is growing as people sought more refreshing alcoholic drinks.
In this article, the most basic marketing concept which is needs, wants, and demands is used. Human needs are states of felt deprivation. When people have need, they want to find or develop objects that will satisfy their needs. Wants are the form taken by human needs as they are shaped by culture and individual personality (Kotler et al, 2007 p.9). Rosemount found that people are seeking something to make them more refreshing, and they desire more refreshing alcoholic drinks. Once the need is figured out, products will be offered to a market to satisfy customer need. In the article, Rosemount has researched and developed a new brand of wine – Rosemount O, for over ice. It comes from a real gap in the market for people desiring something refreshing. Products have to have the most quality, performance and innovative features in order to satisfy customer needs. Therefore, value, satisfaction and quality concept is also used. Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s expectation (Kotler et al, 2007 p.10). Rosemount O is developed with lightly bubbled and low level of alcohol wine which is particularly suitable for females, but Rosemount expects males will also be interested in this new brand. Besides that, the shape of bottle for this new brand will be created distinctively. The product will be launched to the market and Rosemount

Similar Documents

Free Essay

Unit 7 Assigment

...Professional Presence Daniel Charlong Professional Presence CS204 September 16th, 2014 After doing my research, I came across a company called Rosemont who merged with Emerson Company back in 1976. It has locations all across the globe and is in almost every county that that we have. The culture here is the most mixed that I have ever seen or even heard of. Every race from African American, Chinese, Caucasian, Japanese, Somali and quite a bit more across the board. Rosemount Engineering Company was founded in 1956 as a supplier of precision products for the aerospace industry. The company quickly grew with the success and expansion of the U.S. space program and continued to apply the same rigid standards that aided NASA’s success to the development of breakthrough products for the process industries. After reading about it, I tried to picture what it would look like to work there and I stepped outside of myself and looked into the roof of the building and saw what looked like an ant farm. Hundreds of people that have a hard time understanding each other's words, but work together marvelously. Their commitment to the culture is reflected in a dedication to their work environment and company values. As for culture, they strive to provide every employee with the kind of work environment that will allow them to thrive and be very successful. The way that they do this is using mutual respect...

Words: 1297 - Pages: 6

Free Essay

Community Development

...the positives and negatives. It will identify if Social Change has impinged on the policies, procedures and framework of this project and will endeavour to explore if the project meets the current needs of the local community. “Community development work supports people to work collectively for social change which will improve the quality of their lives and the communities in which they live.” Framework Information Hand-out (1999). Family Resource Centres were established by The Family Support Agency in 2003, under the auspices of The Department of Children and Youth Affairs as Community Development projects, to address the needs of marginalised individuals residing in disadvantaged areas. Like most community development projects, Rosemount Family Resource Centre was established as a direct result of a community coming together to address issues such as poor housing in three Dun Laoghaire Rathdown Local Authority blocks of flats. In general residents accepted occupancy of these flats on the understanding that it would be short term, but found out to their detriment that it was far from a stopgap. For many of the residents it took over ten years to be rehoused, some took as long as sixteen years. This complex was situated in the heart of Dundrum in what was seen to be an affluent area, yet the housing conditions of this complex were abysmal, clearly shown in the survey carried out. “The overall health of residents is being seriously compromised due to the inadequate Dickens...

Words: 1719 - Pages: 7

Premium Essay

Ethics Emerson

...adheres to preventing such safety or environmental mishaps before they happen. They have a step program that includes things like a plan for a plant emergency and they mostly importantly focus on prevention. They take prevention very seriously in preventing anything that may go wrong and cause an injury or environmental concern. They have qualified employees who jobs it is to go around daily and check, clean and maintain machines for the plant workers to ensure things won’t happen. There are instances where things do happen or get out of control and in this case that is when the other steps are implemented. Emerson also prides themselves on hiring people of all ethnicities. Emerson Process Management is a parent company for Rosemount, Rosemount is located in Chanhassen Minnesota. In front of their human resources...

Words: 526 - Pages: 3

Free Essay

Southcorp

...Assessment 2 – Business Report [pic] Southcorp Limited: Winemaker’s winding road Based in New South Wales, Australia, Southcorp Limited is the world's largest maker of premium brand wine. The company oversees a number of brand names, including three of Australia's largest wine groups, Lindemans, and Penfolds, as well as Rosemount Estates, acquired in 2001. Other major wine labels include Wynns and Seppelts--the company has been working to reduce its total number of branded wines to under 850 by the end of 2003. In total, Southcorp owns more than 8,000 hectares of vineyards, and is the largest single landholder in the highly prized Coonawarra region. The company's combined volume, excluding bulk volumes, topped 22.2 million cases in 2001. The company's core brands, including Wynns, accounted for nearly 14 million cases. The United States represents a primary market for Southcorp, absorbing more than five million cases, while Europe accounts for nearly 7.5 million cases of Southcorp-produced wine. The company also owns small winery operations in the United States, where it has formed a joint venture partnership with Robert Mondavi, and in France, where it holds the James Herrick brand. Originally a beer brewer turned diversified conglomerate--the company's former holdings included a large water heater business--Southcorp has transformed itself into a focused wine group, completing the divestment of its water heater operations in 2002. Listed on...

Words: 2555 - Pages: 11

Free Essay

Southcorp

...southcorp Limited: Winemaker’s winding road Based in New South Wales, Australia, Southcorp Limited is the world's largest maker of premium brand wine. The company oversees a number of brand names, including three of Australia's largest wine groups, Lindemans, and Penfolds, as well as Rosemount Estates, acquired in 2001. Other major wine labels include Wynns and Seppelts--the company has been working to reduce its total number of branded wines to under 850 by the end of 2003. In total, Southcorp owns more than 8,000 hectares of vineyards, and is the largest single landholder in the highly prized Coonawarra region. The company's combined volume, excluding bulk volumes, topped 22.2 million cases in 2001. The company's core brands, including Wynns, accounted for nearly 14 million cases. The United States represents a primary market for Southcorp, absorbing more than five million cases, while Europe accounts for nearly 7.5 million cases of Southcorp-produced wine. The company also owns small winery operations in the United States, where it has formed a joint venture partnership with Robert Mondavi, and in France, where it holds the James Herrick brand. Originally a beer brewer turned diversified conglomerate--the company's former holdings included a large water heater business--Southcorp has transformed itself into a focused wine group, completing the divestment of its water heater operations in 2002. Listed on the Australian stock exchange, Southcorp posted...

Words: 308 - Pages: 2

Free Essay

Dispensers of California

...Accomplishments Organization – Reliance Industries Limited, Refinery Division, Jamnagar • Working as a team member for implementation and monitoring of Process Safety Management elements in HMU. • Involved in routine maintenance activities, commissioning and development co-ordination of instruments and control systems in Hydrogen Manufacturing Unit (Oil & Gas Refinery). • Configuring and fault diagnosis of DCS, PLC,Machine condition monitoring systems , Analyzers and Control Loops. o DCS : Invensys Foxboro o PLC : Triconix, Siemens Simatic S7 300,400 and Allen Bradley.. o MCMS: Bently Nevada • Installation, calibration and loop checking of the field instruments ( Emerson, Rosemount, ABB, Endress & Hauser, Bently Nevada,...

Words: 941 - Pages: 4

Premium Essay

Apple Valley Case Study

...Apple Valley, Minnesota is part of the Independent School District 196. The district, also known as Rosemount-Apple Valley-Eagan Public Schools, provides education to around 27,000 students from early childhood to 12th grade. The district’s mission is to educate students to reach their full potential. The core beliefs of the district are that students always come first and that all students can learn. The city of Apple Valley is home to 6 elementary, three middle, and three high schools. Brighton Academy, located south of County Road 42 and east of Pilot Knob Road, is one the highest rated private schools in the city of Apple Valley. The school’s goal is to provide each student with the chance to excel beyond his or her expectations, by giving them the guidance needed to be successful. Brighton Academy has helped over 2,900 students find alternative paths to becoming successful learners by providing students with a unique style of one-to-one instruction. Possibly one of best schools in Apple Valley is Falcon Ridge Middle School. Falcon Ridge serves approximately 1111 students, ranging from 6th...

Words: 488 - Pages: 2

Free Essay

Globalisation

...Corporate Capers Unless you’re an avid reader of the Financial Review the changes in the Australian wine industry might have passed you by. In recent years Australian wine companies have spread their wings and come of age on the world stage. Companies have expanded and increased their brand portfolio, as well as aligning themselves with other international companies. Takeovers have been rife; in fact with foreign ownership on the increase, it might well be high time for Dick Smith to start bottling Chardonnay! The big four wine companies in Australia are: Southcorp, Beringer Blass, BRL Hardy and Orlando Wyndham. Each company has grown in the past five years on the back of the continued success of Australian wine in the major overseas markets of the United Kingdom and the United State of America. The major four now produce over 70% of Australia’s wine, even though there are a staggering 1424 wineries to be found on our shores. For foreign ownership look no further than the company who sells Australia’s iconic ‘Top Drop’ - Jacob’s Creek, Orlando Wyndham is owned by the French Pernod-Ricard Group. The newest player in the industry, Lion Nathan, remains local but only by the skin of it’s teeth with 46% of the company being owned by the Japanese brewing company Kirin and the majority shareholder in the small Wingara Group which owns Katnook Estate, Deakin Estate and Riddoch labels, is the Spanish sparkling giant Freixenet. In Tasmania Pipers Brook Vineyards was taken over...

Words: 1241 - Pages: 5

Free Essay

Enhanced Oil Recovery

...[pic] |INTERNAL MEMORANDUM | | |Manager, ETSD |Ref: |PPMC/ETSD/60 | |To: | | | | |From: |DM I & C |Date: |November 6, 2015 | HAND OVER NOTE ON I & C SECTION ACTIVITIES The following are the Projects at various stages handling by Inspection and Corrosion Section: |S/N |JOB DESCRIPTION |JOB STATUS | |1 |Integrity Assessment with Crawler Machine of AGO Tank 19 at Jos Depot |ITB send to Bidders | |2 |Rehabilitation of PMS Tank 14 at Mosimi Depot |On-going at 75% completion | |3 |Rehabilitation of PMS Tank 12 at Ilorin Depot- Kick-off meeting held |awaiting mobilization | |4 |Rehabilitation of PMS Tank 102 at Minna Depot |Awaiting TEC | |5 |Rehabilitation...

Words: 788 - Pages: 4

Premium Essay

Apparel Industry Australia

...December 2009 The Apparel Industry in Australia1 1. 2. 3. 4. 5. 1. Executive Summary ................................................................................................................ 1 Market Entry............................................................................................................................ 1 Retail Channels....................................................................................................................... 4 Distribution Channels.............................................................................................................. 8 Market Resources................................................................................................................... 9 Executive Summary The Australian apparel market can be described as relatively small, competitive and well-serviced by domestic companies. Nonetheless, this market presents opportunities to Canadian business. Canada and Australia share similar cultures and lifestyle, for example, sports and the outdoors. This translates into similar fashion tastes and trends. Facing increasing pressure from inexpensive imports, competitive department stores and decreasing prices, Australian retailers are looking for new ways to compete. Some have differentiated by specializing and offering only a particular type of product, such as sportswear. Others sell exclusive product that cannot be found elsewhere. Most have moved to the mid- to high-end of the market...

Words: 4702 - Pages: 19

Free Essay

Australian Wine Industry

...1 Synopsis Today as the world around us continues to age more and more people have an interest for premium wines. As Australia’s economy continues to boom some industries have taken a major hit over the last decade including Australia’s wine industry even though it continues to produce some of the best wines in the world. The report will look into the history of Australian wine and look at where things have gone wrong. The reports key findings will reveal a relatively unknown winery in the town of Orange, called Belgravia that produces some outstanding wines. The results that have been presented have been researched on various Internet resources, newspaper articles and journals. The writer has also contributed to the report with his knowledge, as he is involved in the wine industry. Table of Contents: 1. Synopsis.............................................................................................................1 2. Introduction........................................................................................................3 3. Procedure...........................................................................................................3 3.1 History...........................................................................................................3-4 3.2 Orange Wine Region …..................................................................................5 3.2.1 Belgravia Vineyard…………………………………………………………5 3.2.2 Belgravia Winemaking……………………………………………………5-6 ...

Words: 1781 - Pages: 8

Premium Essay

The Changing Structure of the Global Wine Industry

...International Business & Economics Research Journal Volume 2, Number 9 The Changing Structure Of The Global Wine Industry Michael A. Roberto (E-mail: mroberto@hbs.edu), Harvard Business School Abstract This paper examines the distinctive economic structures that exist in the wine industry in various regions of the world, and it identifies the critical forces driving changes in the structure of this industry. The paper accomplishes these objectives by applying concepts from industrial organization economics, agency theory, and the field of competitive strategy. T he economic structure of an industry affects the intensity of competition and the average profitability of firms in a particular market.1 While strategy scholars have debated the extent to which industry structure explains differences in firm profitability, virtually no one disputes the idea that structural forces have a sizeable impact.2 More recently, researchers have demonstrated that industries exhibit substantial structural differences across various geographic markets around the world. These structural differences are driven by institutional heterogeneity and contrasting patterns of historical development. 3 Over time, the structure of a global industry can change dramatically. In particular, many industries have experienced consolidation in recent years. Industry consolidation raises several important questions for scholars and practitioners. First, why do these structural shifts take place? Second...

Words: 7130 - Pages: 29

Premium Essay

Groww

...Proceedings of the 2nd International Conference on Corporate Governance Garrow A New Hypothesis on the Determinants of Acquisitions Nigel Garrow Introduction Merger and acquisition (M&A) activity is a significant factor in business in most advanced economies. According to Thomson Reuters, the value of M&A deals completed globally during the 12 months to November 2009 was US$1.8 trillion. However, the acquirers’ shareholders often lose value. Much of the literature on M&A is centred on the UK and US markets, with only a modest level of research within Australia This paper suggests a new proposition to explain why M&A activity may be value destroying for the acquirers: Success or failure for the acquiring firm’s shareholders in M&A is a function of the combined tenure, personal motivation, and recent performance of the Chairman and Chief Executive Officer (CEO) of the acquiring firm. This examination of the combined effectiveness of the Chairman and CEO is not something that appears to have been undertaken before. The paper will present the constituent hypotheses of the main proposition, followed by a literature review, a presentation of findings from a pilot study, conclusions and next steps. Four constituent hypotheses, each of which refers to the performance of the Chairman and CEO, arise out of the pilot study: Hypothesis 1. The length of time that the Chairman and CEO of the acquiring firm have been together in their respective positions at the time of the acquisition...

Words: 5864 - Pages: 24

Premium Essay

Global and International Business Contexts – Sm0269

...Global and International Business Contexts – SM0269 W13012208 Jack Goddard Word Count: 3457 Table of Contents Introduction 3 Part 1: Porter's National Diamond Analysis 3 Part 2: Contemporary Management Issues 7 Part 3: Market Entry Strategy 11 Recommendation to the Board of Directors…………… ……………………………… ….13 Appendices 14 References 15 Introduction This report has been written by the Boston Consulting Group and uses Porter’s national diamond analysis model to evaluate the attractiveness of investment opportunities in the Tunisian wine industry. Also discussed are two key management issues that need to be taken into account before developing operations in Tunisia followed by recommendations on two strategies for entry into the Tunisian wine industry market. In terms of background to this report, it should be noted that the global market for wine industry is changing significantly with substantial differences in the structure of the wine industry around the world. For instance, there are 232,900 wine producers in France but the top 10 brands control only 4% of the market. In contrast, four firms control over 75% of the Australian wine market. Hence there is a marked difference in industry structure when comparing the “New World” producers (e.g. Australia, Chile, United States) to the “Old World” firms. These structural differences are driven by institutional...

Words: 3893 - Pages: 16

Premium Essay

Economy

...AB3601 STRATEGIC MANAGEMENT Course Outline Semester 1 of the Academic Year 2015-2016 Course Coordinator: Assoc Prof Tsui-Auch Lai Si Course Instructor for Groups 2, 5 and 5: Wan Chew Yoong Office: S3-1C-80 Tel: 67905651 email: acywan@ntu.edu.sg Course Description and Objective The Strategic Management Course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how one can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment. Learning Goals At the end of this Course, students should be able to: synthesize information to recognize the external opportunities and threats as well as the internal strengths and weaknesses that impact a firm’s competitive advantage. critically evaluate how a business, corporate and/or international strategy would lead to sustainable competitive advantage. analyze complex and dynamic interdependencies among strategic issues. identify ethical issues and exhibit informed ethical judgment when faced with an ethical decision. Learning and Teaching Methods This course is structured...

Words: 4166 - Pages: 17