...Team 6 Professor Kress MGMT 472 26 February 2013 Roxanne Quimby Case Study- Recommendation Roxanne Quimby is thinking about the move to North Carolina from Maine. Back in Maine, her company, Burt’s Bees had 44 unskilled employees. Everything was hand made and hand packed. Her company is struggling to keep up with demand and she needs to do something about it. She can either, move her company down south to a bigger more industrial area, stay in Maine or sell the company all together. After reviewing the case study, we believe that Roxanne should sell the company. We believe that Roxanne would be able to attract a buyer despite having only $3 million in sales because of the publicity and attention the company has been receiving. Roxanne came from humble beginnings and was comfortable with living that lifestyle. She says that she believed that it was time for her “baby” to grow up and move on. If she sold the company, she could follow her real dream of going to India and helping the rural women there. We’re not convinced that she is entirely invested emotionally in the company. Yes, she works 20 hours a day and is very intensive in her company physically but we feel like she sees the business as a burden to her. She personally would seem happier by just taking the money and leaving to travel the world. It doesn’t say in the article that she really cares about the employees or the economy of Maine so we think it would be easy for her to sever ties and leave the company...
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...Yes ,Roxanne has indeed been very successful in her choices, starting with close to nothing but an Idea, $400, and two pairs of hands (her’s & Burt’s), she set off to establish a very lucrative business that generates a very sizeable profit (Vis-à-vis the nature of activity of her business), in it’s first year alone, Burt’s Bees Have generated over 700% of her initially projected revenue of $10,000, since revenue usually includes profit (before tax), anything above those $10,000 is pure profit (also before taxes). But she didn’t stop there, she kept finding ways to sell more, and to lower operational costs (while staying Debt-free) and in just five years have managed to multiply the business’ revenue over 37 folds!, Therefore, Based on the first annum alone, that’s one of the greatest examples of success in entrepreneurship, Regarding whether Roxanne should relocate back to Main, stay in NC or just sell, cash-out and flee. Is this a real dilemma? At first glance, things look clear, Roxanne doesn’t want to let go of her and the company’s philosophies (from being an all-natural company to being perfectly autonomous by having to answer to Nobody) therefore returning to Main seems like the best option, but this is a business course so I will use a more analytical/realistic approach. First I’d like to start by eliminating option number three: selling the business for 3 million dollars, so that Roxanne could travel to Asia in order to pursue her altruistic dreams which consist...
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...Case Study: Roxanne Quimby “Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced for the purpose of value creation and capture”. This quote best defines entrepreneur Roxanne Quimby. Regardless of her humble beginnings she was able to use her creative skills and business tactics to create an empire. In the long run her hard work rewarded her with millions of dollars. Burt’s Bee’s became a major success after a matter of years. It all started with Roxanne and her team of forty employees that kept the whole operation running. The business grew to obtaining revenue of three million dollars per year. However, soon enough Roxanne was hit with a major dilemma. Her company was originally located in the state of Maine. As many may or may not know Maine has an expensive payroll and business tax is high. So in order to remain in Maine the company would need to expand fast. For some reason, however, the company’s growth could not keep up with Maine’s demands. so Quimby had to make an important decision, fast. After some consideration Quimby decided to move her company to North Carolina. North Carolina at the time was a popular state, where companies were growing and expanding. The taxes in North Carolina were also lower than they were in Maine. At first, Roxanne was feeling apprehensive about the move. But overall the decision was not too difficult to make. There was potential growth that Roxanne envisioned...
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...------------------------------------------------- Case n°1 1-Who can be an entrepreneur? Definition Entrepreneurship does not choose who to consider as an entrepreneur. Like Roxanne Quimby and Burt Shavitz, any ordinary person can become an entrepreneur as long as they have bright ideas and opportunities that they can use into discovering things. An entrepreneur: * Sees an opportunity; * Makes plans; * Starts the business; * Manages the business; * Receives the profit. An entrepreneur is a person who is in control of a commercial undertaking. The word has also come to mean a person who is 'enterprising', who is ready to engage in a bold or difficult activity. A good quality of an entrepreneur is that one who has strong personality, like Roxanne Quimby who started without even knowing how the business would turn into. An effective entrepreneur is one who knows how to deal properly with circumstances and uncertainties. In some instances, becoming an entrepreneur is either when you learn to become one, or you are born into it. In real life situation, especially in the Philippines, poverty drives the entrepreneur spirit of the, people. This is why there are a great number of industrialists in the community. Generally, people are motivated to becoming entrepreneurs with the goal of making money or in some cases, just to make themselves busy. Whatever it is, an important thing to consider in becoming a successful entrepreneur is that you...
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... Burt’s Bees case is a follow up for the case about Roxanne Quimby, an entrepreneur who started Burt’s Bees together with Burt Shavitz and managed to create a considerably big company almost from nothing. The objective of the first case was to make a suggestion whether the company should relocate its production from Maine to North Carolina and use its full potential, or stay in Maine and operate with limited growth potential. As the second case indicates, it is obvious that Quimby decided to expand company’s operations by moving to North Carolina while the company’s revenues were projected to be between $6 million and $8 million. Quimby’s current intentions are to expand its operations to a level that is going to allow Burt’s Bees to have more than $25 million in sales which Quimby thinks is sufficient to sell the company to a bigger market participant. The dilemma that Quimby currently faces is how to expand company’s operations in order to make Burt’s Bees attractive for a potential buyer. This is why the objective of this case is to make a decision whether retail would be the best route to $25 million sales and to suggest how Burt’s Bees would enter the market that is already crowded. Moreover, the case asks to provide an alternative to retail if retail is proven not to be the best strategy available to Burt’s Bees. Analysis: Burt’s Bees’ early success, while the company was still located in Guilford, Maine, was attributed to Roxanne Quimby’s entrepreneurial...
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...1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre 2255 3533 Chicken Run Class Group Assignment Lecturer: Prof. S. van der Merwe Due Date: 30 July 2011 Roxanne Quimby & “Burt’s Bees” Roxanne Quimby & “Burt’s Bees” By Bezuidenhout, P.J. 1224 6093 Botha, Desere 2250 2556 Buys, Johan 2049 8705 Kleynhans, Wessel 1251 7755 Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre 2255 3533 Module: Entrepreneurship Module Code: PBSB 821 Group: Chicken Run Assignment due date: 30 July 2011 Module: Entrepreneurship Module Code: PBSB 821 Group: Chicken Run Assignment due date: 30 July 2011 Element: | Mark: | Question 1 | | Question 2 | | Question 3 | | Question 4 | | Question 5 | | | | | | | | TOTAL | | Contents Question 1 ~ Who can be an entrepreneur? 3 Question 2 ~ Risks, rewards and trade-offs of a lifestyle business vs. a high-potential business that will exceed $5 million dollars in sales and substantial growth. 3 Question 3 ~ The difference between an idea and an opportunity, for whom, and lessons learned from exhibits C and D. 4 Question 4 ~ Reasons why the company has succeeded so far. 5 Question 5 ~ What should Roxanne & Burt do, and why? 5 List of sources 7 PHOTOS Front...
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...Overview The “Roxanne Quimby Case” discusses how the company Burt’s Bees was formed by its two founders, Roxanne Quimby and Burt Shavitz. The case explains the progression of the business from its early stages of earning $200 at crafts fairs to $3 million in 1993. Ms. Quimby decided it would be in the best interest of the company to move to North Carolina for the ease of shipping and delivery and the high supply of skilled labor. However, toward the end of the case, Ms. Quimby is uncertain whether she made the right decision to move to North Carolina. Should Ms. Quimby and Mr. Shavitz stay in North Carolina, move back to Maine, or sell the company? Will they be able to grow the company? Ms. Quimby and Mr. Shavitz should stay in North Carolina because it allows the company to grow faster and more efficiently. By staying in North Carolina, the company decreases its transportation costs because it will be in the center of a majority of the country’s population (within a twelve-hour drive radius). By being in the center of the population, as opposed to far away from it, the company reduces its shipping costs. It can also distribute and receive products and materials faster. Furthermore, the payroll taxes will be less expensive as determined by the estimate given to the company from North Carolina’s Department of Commerce. Lastly, by moving to North Carolina the company can find more skilled labor in fields such as marketing, engineering, and business to help it expand and...
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...General comments on Burt’s Bee (BB) case Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Burt's Bees originated in Maine as a candle making partnership between Roxanne Quimby and Burt Shavitz in 1984. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the United States, United Kingdom, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, North Carolina. In late 2007, the Clorox Company acquired Burt's Bees for the reported sum of USD 925 mil. Not bad at all! It started out as a life style business to become a high potential venture, far exceeding original expectations and forecasts. The case is thought provoking as the business becomes highly successful, and raises new conflicts and decisions for Roxanne. It also poses the harvest issue, collisions with personal goals and values, and the like Performing SWOT and a bit of TOWS (formulating strategies) includes general environment (PESTL), Porter’s 5 Forces of Competition (P5F) and competitor’s analyses. Weak or “pass” answers merely describe obvious strengths, weaknesses and opportunities are... and do not contain assessments of these and/or of the industry...
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...that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers, and "hand salve" and other esoteric creams and ointments contained in small, endearing containers. Many products would continue to carry the brand's early (and highly recognizable) symbol: Roxanne Quimby's original drawing of Burt's bearded face, half shaded under a flaky hippie hat. However, new product lines, with a noticeably different look, were about to appear on Burt's Bees honey-yellow...
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...CHAPTER 4 CHAPTER OUTLINE What Is Managerial Ethics? Criteria for Ethical Decision Making Utilitarian Approach Individualism Approach Moral Rights Approach Justice Approach Factors Affecting Ethical Choices The Manager The Organization What Is Social Responsibility? Organizational Stakeholders The Ethic of Sustainability and the Natural Environment Evaluating Corporate Social Performance Economic Responsibilities Legal Responsibilities Ethical Responsibilities Discretionary Responsibilities Managing Company Ethics and Social Responsibility Ethical Individuals Ethical Leadership Organizational Structures and Systems Ethical Challenges in Turbulent Times Economic Performance Social Entrepreneurship Managerial Ethics and Corporate Social Responsibility LEARNING OBJECTIVES After studying this chapter, you should be able to do the following: 1 2 3 4 5 6 7 Define ethics and explain how ethical behavior relates to behavior governed by law and free choice. Explain the utilitarian, individualism, moral rights, and justice approaches for evaluating ethical behavior. Describe how individual and organizational factors shape ethical decision making. Define corporate social responsibility and how to evaluate it along economic, legal, ethical, and discretionary criteria. Describe four organizational approaches to environmental responsibility, and explain the philosophy of sustainability. Discuss how ethical organizations are created through ethical leadership and organizational...
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