...* 2 BRAND ANALYSIS OF ROYAL ENFIELD Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study...
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...was acquired by the large engineering group, Eicher, which has since made a number of improvements to the bike. However, despite these, its distinctive appearance remains unchanged and provides an opportunity to enjoy the privilege of riding a “classic” reproduction bike. History of Royal Enfield In 1893, the Enfield Manufacturing Company Ltd was registered to manufacture bicycles. By 1899, Enfield were producing quadricycles [disambiguation needed] with De Dion engines and experimenting with a heavy bicycle frame fitted with a Minerva engine clamped to the front downtube. In 1912, the Royal Enfield Model 180 sidecar combination was introduced with a 770 cc V-twin JAP engine which was raced successfully in the Isle of Man TT and at Brooklands. First World War (1911–1920) Inter-war years (1921–1939) Second World War (1939–1945) 1913 Enfield 425cc 1923 Royal Enfield 225cc 1941 Royal Enfield 250cc In 1911, prior to the outbreak of the First World War in 1914, Enfield added the word "Royal" to its name. In 1921, Enfield developed a new 976 cc twin, and in 1924 launched the first Enfield four-stroke 350 cc single using a JAP engine. In 1928, Royal Enfield began using the bulbous 'saddle' tanks and centre-spring girder front forks, one of the first companies to do so. Second World War (1939–1945) During World War II, The Enfield Cycle Company was...
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...vision, sharper focus and achievable suggestions and well established best practices in meeting our customer expectations. Now, what next? Royal Enfield has committed to a) Expand capacity by investing on a new state of the art manufacturing plant, to be operational in 2012. b) To launch two new bikes in 2012, to attract again the younger, performance seekers & leisure cruisers. c) To raise the bar on ‘quality’ in parts, in gloss & sheen and definitely in ‘perfecting the UCE’ to deliver ‘Top Notch’ reliability and performance. d) To expand reach in the domestic market in sales, after sales support, besides creating a ‘global foot print’ in unrepresented markets outside India. From our passionate and involved dealers & distributors I once again seek your commitment in 1) Delivering 100% “faultless” bikes post PDI to our customers. • Predictive & Preventive “post sales service competence”. • No “Vehicle off the Road”, on account of parts not available in your dealership, even for a day. 2) Adequate but well-maintained 3 ‘S’ facilities in your dealerships, confirming to RE Brand standards. 3) Your personal focus to deliver more than 95% by registering continuous improvement in all the parameters affecting product and customer satisfaction measures. 4) Last but not the least “keep riding” to become your “monthly marketing activity”. The Royal Enfield Team under the leadership of Dr. Venki, as the CEO has more than committed to augment required support to the marketing & sales team...
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...Chapter 1: Overview of ETA CARS ETA Ascon Group ETA ASCON Group is primarily a Contracting firm in the U.A.E. with expertise ranging from Civil Construction to Electro Mechanical, Elevator Engineering and Facilities Management. Since its inception in 1973, the firm has numerous landmarks in the Emirates that stand as a testimony to the firm’s engineering capabilities. The company is a part of Al Ghurair Group of Companies, who are the most revered and leading business house in the United Arab Emirates. ETA ASCON has enumerable divisions in every sector related to the construction industry like Joinery and Interiors, Low Voltage Switchgear Panels, Elevators, Structural Steel fabrication, Composite Aluminum Cladding, Facility Management, Janitorial and Cleaning services, etc. These wide ranges of capabilities provide ETA ASCON the turnkey expertise to deliver a project from the drawing board to completion. ETA ASCON over the years has been involved in several commercial and residential projects in Dubai, where the Company owns premium Real Estates. In all, the company aims to bring in its in-house expertise in the construction business gained over the last 30 years to the advantage of its customers and deliver value for money. ETA CARS (Computerized Auto Repairs & Services, LLC) is an ISO 9001:2000 Certified Company basedinDubai,UAE. Established in the Year 1978 marked a single most important landmark in the automotive care business and was the first automobile...
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