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Rport

In:

Submitted By atikislam
Words 628
Pages 3
Research Method:
The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interview, survey and other research techniques and could include both present and historical information.
Formal Study:
Our research is a formal study. We start our research by making questionnaires and collect answer from our respondents.
Ex post Facto study:
Our topic is “Segmenting, Targeting, Differentiating and Positioning for Coke”. This topic is not new in the market already many researcher study on this topic.
Communication:
We communicate with our respondent face to face and collect data from them.
Longitudinal:
In our research anyone can start from any point
Environment:
We went to the field and collect data. So our research environment is field condition.
Causal Study:
Many research do there research on our topic. We just conduct our research on the basis of them.
Primary Data sources:
We will collect data by making questionnaires on our topic from respondents. Our respondents are basically university students. We randomly take 20 student and collect data from them.
.

Secondary Data sources:
Our secondary data source is basically online base. We collect information from Coca-Cola personal website and from different third party website also.

Limitations of the study:
Due to some limitations, there can be some erroneous results. Although we tried our level best to eliminate error, our research did have some limitations. These are:

Data:
Primary and secondary data obtained from sources could have been inaccurate. Important information has been hidden.
Improper communication:
Sometimes respondents are not capable of answering question because they cannot recollect or have never given attention to what they do and why. Respondents may have answered the question

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