Quiz 1

* Question 1
1 out of 1 points | | | The production concept and product concept are orientations that can lead to marketing myopia. | | | | | Selected Answer: | True | Correct Answer: | True | | | | | * Question 2
0 out of 1 points | | | Customer-perceived value depends on the product's perceived performance relative to a buyer's expectations. | | | | | Selected Answer: | True | Correct Answer: | False | | | | | * Question 3
1 out of 1 points | | | The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. | | | | | Selected Answer: | True | Correct Answer: | True | | | | | * Question 4
1 out of 1 points | | | Only sellers of products, services, and ideas practice marketing, whereas buyers do not. | | | | | Selected Answer: | False | Correct Answer: | False | | | | | * Question 5
0 out of 1 points | | | A customer-centered organization seeks to maximize customer satisfaction. | | | | | Selected Answer: | True | Correct Answer: | False | | | | | * Question 6
1 out of 1 points | | | Consumer-generated marketing, a relatively new phenomenon, has so far had little impact as a marketing force. | | | | | Selected Answer: | False | Correct Answer: | False | | | | | * Question 7
1 out of 1 points | | | Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships. | | | | | Selected Answer: | True | Correct Answer: | True | | | | | * Question 8
1 out of 1 points | | | Marketers should look beyond the attributes of the products and services they sell to also create brand experiences for consumers. | | | | |