Free Essay

Ruby

In:

Submitted By ngocbich
Words 1335
Pages 6
NBA: Cạnh tranh về phân phối toàn cầu với Akamai dòng OS

Tóm tắt:

NBA sử dụng dịch vụ dòng video toàn cầu của Akamai để tiếp cận khách hàng và đối tác chiến lược ở Châu Á, Châu Âu, Trung Đông, châu Phi, Bắc Mĩ với các dòng video chất lượng cao có nội dung và chương trình đa phương tiện của NBA.

Note:

Video Akamai là một video chất lượng cao đòi hỏi một kết nối băng thông rộng lớn hơn 5 Mbps. Video chạy tốt nhất ở tốc độ kết nối lớn hơn 15 Mbps ( cáp hoặc tốc độ FIOS ISP). Nếu bạn gặp một vài vấn đề khi chơi nó trên trình duyệt Mozzila (Firefox), chuyển sang Internet Explorer. Ngoài ra, nếu bạn để nó chơi qua một lần, lần phát thứ hai sẽ mượt mà hơn bởi vì có một số các nội dung đã được lưu trữ trên máy chủ của địa phương và máy tính của bạn. Ngoài ra, tìm mạng của khu trường học hoặc công ty mà có băng thông cần thiết.

Case:

Hiệp hội bóng rổ quốc gia (NBA) là giải đấu bóng rổ chuyên nghiệp hàng đầu tại Mỹ và Canada với 30 đội. NBA là một trong bốn giải đấu thể thao chuyên nghiệp của Bắc Mĩ. Những giải đấu khác như giải đấu bóng chày thiếu niên, giải đấu bóng đá quốc gia và giải đấu khúc côn cầu. Mặc dù tập trung vào Bắc Mỹ, nhưng NBA vẫn có đội ngũ người quốc tế ủng hộ, và được truyền hình ở 212 quốc gia và 42 ngôn ngữ trên khắp thế giới.

Càng ngày người hâm một càng mong muốn và mong chờ vào video trận đấu chất lượng cao, RSS feeds, widget và giải đấu thú vị. NBA.com có một bảng kiểm kê với hơn 400.000 tài sản kỹ thuật số bao gồm 15000 video. Năm ngoái, đã có hơn 850 lần viếng thăm riêng biệt vào NBA.com từ 20 quốc gia.

Tập đoàn công nghệ Akamai, Inc là công ty cung cấp nền tảng điện toán về nội dung internet toàn cầu và phân phối ứng dụng. Akamai đặt trụ sở chính ở Cambrige, Massachusetts. Công ty được thành lập năm 1998 bởi sinh viên sau đại học của MIT Daniel Lewin, cùng với giáo sư MIT toán học ứng dụng Tom Leighton, và những học sinh trường quản trị Sloan MIT Jonathan Seelig và Preetish Nijhawan. Leighton vẫn đang phục vụ như một nhà khoa học chính của Akamai, trong khi Lewin đã bị giết trong chuyến bay số 11 của hãng hàng không Mỹ đã bị rơi trong cuộc tấn công ngày 11/9 năm 2001. Akamai là một từ Hawai có nghĩa là thông minh.

Dịch vụ chủ yếu của Akamai là được cung cấp độc quyền bởi EdgeNetwork. Akamai phản ánh một cách minh bạch các nội dung, đôi khi tất cả các nội dung, bao gồm cả HTML và CSS, và đôi khi chỉ phản ánh các đối tượng đa phương tiện như âm thanh, đồ họa, hình ảnh động và các video từ máy chủ của khách hàng. Các doanh nghiệp lớn cung cấp nộ dung của họ lên hơn 95000 máy chủ Akamai tại 70 quốc gia. Những máy chủ Akamai tại đại phương cất giữ những nội dung này đang chờ nhu cầu của địa phương. Mạng Akamai đủ thông minh để không phân phối nội dung đến một máy chủ địa phương cho đến khi và trừ khi có nhu cầu địa phương.

Khi bạn click vào một video trực tuyến tại NBA.com, tên miền là như nhau, nhưng địa chỉ IP hướng đến máy chủ Akamai hơn là máy chủ NBA. Máy chủ Akamai đã chọn một cách tự động tùy thuộc vào nội dung và vị trí mạng của người dùng.

EdgePlatform của Akamai là một trong những nền tảng phân phối máy tính lớn nhất thế giới. Lợi ích là người dùng có thể nhận được nội dung từ bất cứ máy chủ Akamai gần nhất với họ hay có một kết nối tốt, dẫn đến thời gian tải về nhanh hơn và ít bị tổn thương đến tắc nghẽn hoặc mất mạng. Internet không bao giờ được thiết kế để xử lý khối lượng lớn các dòng video từ một máy chủ của một công ty duy nhất cho tất cả các thiết bị internet. Tuy nhiên, nội dung này có thể được gửi đến các edge của mạng nơi các máy chủ Akamai được đặt, và các địa phương và khu vực cơ sở, truyền tải nội dung này theo yêu cầu từ các máy chủ địa phương. 40000 máy chủ phân phối của Akamai cho phép nó theo dõi mô hình giao thông mạng internet toàn cầu, các cuộc tấn công trên internet, và sự chậm trễ(gây ra bởi đường truyền internet quá tải).

Ngoài hình ảnh bộ nhớ đệm, Akamai cung cấp dịch vụ thúc đẩy động lực và cá nhân hóa nội dung và phương tiện truyền thông. Sản phẩm cá nhân hóa của Akamai được gọi là Edgescape, là một dịch vụ định vị. Nhiều nội dung Web được phân phối bởi Akamai đã được cá nhân hóa đến vị trí người dùng và loại dịch vụ Internet. Điều này cho phép khách hàng của Akamai đạt được cái nhìn sâu sắc đếntừ những người sử dụng cuối và loại hình dịch vụ mà họ đang sử dụng. Trang bị kiến thức này, họ có thể tùy chỉnh nội dung Web cho cá nhân người dùng cuối thông qua một loạt các tiêu chuẩn, làm cho trang web của họ có liên quan nhiều hơn và hấp dẫn nhiều người đến thăm.

Ví dụ, Akamai biết của bạn:

Nhà cung cấp dịch vụ Internet: Verizon_Trademark_Services_LLC

Mã quốc gia: US

Mã miền: NY

Thành phố: Newyork

Mã vùng: 212

Vĩ độ: 40.7128

Kinh độ: 74.0092

Hạt: Newyork

Múi giờ: EST

Mạng: Verizon

Thông lượng: cao

Dòng Akamai OS là một dịch vụ chạy trên EdgePlatform của Akamai. Nó cho phép NBA nhận được nhiều hơn từ các phương tiện truyền thông của mình được cung cấp một cách đơn giản, tự động giải quyết hơn 45000 tài sản truyền thông, ấn định chính sách kinh doanh,và nội dung xuất bản tới nhiều kênh phân phối.

+ Kể từ khi thực hiện dòng Akamai OS, truy cập của NBA.com đã tăng theo hàm mũ, với hơn 35M người sử dụng riêng biệt trong 222 quốc gia truy cập nội dung Web NBA mỗi mont.

+ Bộ sản phẩm của Akamai đã giúp NBA đạt mức kỷ lục truy cập, với hơn 35M người sử dung riêng biệt trên toàn cầu mỗi tháng, trong khi duy trì hiệu quả làm việc và cơ sở hạ tầng chi phí.

+ Phạm vi và tính ổn định của mạng Akamai cho phép NBA phát triển doanh thu quảng cáo bằng 500% kể từ năm 2001

Câu hỏi:

1.Sử dụng mô hình lực lượng cạnh tranh của Porter, phân tích tình hình thị trường của NBA. Làm thế nào sử dụng Akamai để giúp NBA cạnh tranh trong thị trường này?

2.Sử dụng mô hình chiến lược chung của Porter, bạn nghĩ gì về chiến lược tổng thể của NBA hoặc chiến lược của NBA?

3.Tại sao nó quan trọng mà tất cả người hâm mộ trên thế giới lại có cùng những trải nghiệm?

4.Tại sao nó quan trọng mà chủ sở hữu thương hiệu cá nhân có thể xây dựng, quản lý, phân phối trên nền tảng NBA nội dung của riêng mình?

5.Từ quan hệ đối tác xuất hiện nhiều lần trong các video. Đối tác của NBA là ai? Làm thế nào để các khái niệm về hệ sinh thái chiến lược áp dụng cho các đối tác chiến lược của NBA?

Similar Documents

Premium Essay

Ruby Bridges: An Example Of A Hero

...someone that stands up for equal rights. A hero could be someone who serves in our military. Though now, I realize that any ordinary person like you and I could be a hero. Just imagine, having the glory from saving someone’s life. Do you think you could pull it off? First, let’s explain what a hero is. A hero is someone who cares about others and is willing to help them. They are the life rafts for our ocean of danger. In our world, there are many examples of heroic people. One example of a hero is Ruby Bridges. Do you know who she is? Bridges, born in 1954, was the first black child to go to an all-white school. At age 6, she passed a specific test that allowed her to attend the William Frantz School in New Orleans. Only six kids passed, so she must be a fountain of knowledge. This helped continue the Civil Rights Action. When she arrived at the school, Federal Marshals had to protect her. People threw objects. People were yelling. Barricades were set up. It was so chaotic that Ruby had to be kept in the principal’s office...

Words: 705 - Pages: 3

Free Essay

Grails over J2Ee or Ruby on Rails or Jruby

...Grails over J2EE or Ruby on Rails or jRuby Being one of the lighthouse adopters of Grails/Groovy platform, SigmaInfo also offers jQuery development solutions. The company has been developing interdependent web applications using both Grails/Groovy and jQuery as application development platforms for quite a few years now. Grails application development professionals make intelligent use of the lightweight JavaScript library, jQuery, to enhance web applications. Why use jQuery during Grails application development? jQuery is a JavaScript library commonly used by developers around the world. Like Dojo or YUI, this is also considered a standard web 2.0 plug-in and is quite useful in form validation. Grails web application development professionals @Sigma have chosen jQuery for its myriad advantageous features that are immensely helpful in developing Grails applications. jQuery also helps in Ajax development which is seemingly a complex process. Sigma Grails development team uses jQuery extensively and almost in every application development project. Besides, they also make use of jRuby, jMesa and jqGrid for paginated and classifiable list and grid views. jQuery is used in inline form validation and in making dynamic web 2.0 pop-ups for Grails mobile development. jQuery in Grails applications A number of standard web 2.0 features can be created using jQuery and other sorts of lightweight JavaScript libraries and plug-ins. Some of the standard features that can be found in SigmaInfo...

Words: 283 - Pages: 2

Free Essay

Ruby-Throated Hummingbird’s Color Preferences

...Jennifer Cooper American Intercontinental University Unit 1 Individual Project Ruby-throated Hummingbird’s Color Preferences 11/17/13 Ruby-throated Hummingbird’s Color Preferences Introduction: Ruby-throated hummingbirds are found primarily in the middle to eastern part of the United States. They are the only hummingbirds found in this region. Birds.audubon.org, (2013) states they are quick little birds that are always in motion and they are approximately nine centimeters in size. Bastone (2012) shared they are the only birds can that hover in one place and can fly up to thirty mile per hour. Like other hummingbirds, they mainly eat nectar from flowers. Do the hummingbirds prefer some colors over others when selecting flowers for feeding? Hypothesis: If red flowers are present; then birds will ignore other colored flowers in the area. Prediction: If the birds flock to the red flowers more than other colors; then they select their food based on color. Controlled Experimental Method: This test will include three bird feeders made of the same material, same size, placed at the same height but three different colors; red, blue, and green. Hummingbird feeders are made of glass or plastic. The feeders will be hung outside in the bird’s normal feeding environment near the woods. All three feeders will be filled with the same source and amount of water and equal amounts of sugar so that only the color will differentiate them apart. The feeders will be hung...

Words: 485 - Pages: 2

Free Essay

Happy Prince

...Oscar Wilde It’s a story about a statue that was gilded all over with thin leaves of fine gold, it’s eyes are made of two bright sapphires, and a large red ruby glows on his sword-hilt. Everybody likes the happy prince because they are glad that there is someone who is always happy. One time a little Swallow who was on the way to Egypt ,wants a place to sleep comes to the statue. When he wantsto sleep under the statue , he notices that the Happy Prince is crying. When the Swallow asks why he is crying he answers that he is sad because there are so many unhappy people in the country he wanted to help. So the little Swallow stays the night with the happy prince and takes the red ruby from the Prince’s sword shield to the pour people. The next day the Swallow wants to fly to Egypt but the prince asks him to stay and take the sapphires from his eye to the pour. That happens also the next day, but now the Happy Prince is blind and the Swallow wants to stay with him. Finally the winter comes and the little Swallow dies, but he comes in heaven together with the Happy Prince. The Text Oscar Wilde My Opinion: I think the story is worth reading because it’s easy to understand. I really liked the story because the Prince and the Swallow didn’t think of themselves and helped the poor. They show how we should behave when someone is in misery. Please write your opinion here: Elisabeth: I think that the story is very nice to read and easy to understand. I...

Words: 365 - Pages: 2

Premium Essay

Hello

...was packed with people. The sky was clear blue. Occasionaly, we could hear the airplanes soaring above our heads. The Airplanes made white lines around the sky, filling the sky with beautiful patterns made by the white lines. As we started walking to our right, the hustle and bustle of a Bicycle Rental Shop could be heard. Smells of the aroma of mouth watering food could be smelt from a distance. When we entered the shop we were greeted by sales assistants standing by the door. One of the sales assisstants took us to the mountain bike section. As I entered the section, I was amazed by the sight. From head to toe were colourful bikes lining agaiinst the walls. Small bikes, medium bikes and large bikes were piled against the wall. I chosed a ruby red bike and my Uncle chose a blue bike. As we had a day rental, we decided to cycle to Changi Beach and East Point. I hopped on my bike and started to cycle. along the way we passed many shops selling food, drinks, children playing in the sea or building sandcastles. The bicycle trail winded further East. There was a part where the bicycle trail winded near a pach of the beach and we could see the clear blue water rising on the beach and lowering back down into the sea. as it rised, we could see a tiny bit of the beautiful, peaceful, loving underwater world. The water smelt fresh but it also smelt a bit salty. Moving...

Words: 724 - Pages: 3

Free Essay

Astral

...The countryside was lush, sparkling with a plum blue serene from the early morning sunrise. Atop the highest of the Vilorian Mountains, the city of Astral stood silent against the ringing of silver trumpets from the north highlands. The travelers crossing the last of the mountains rocky crossings took in the scene from under the fruits of a Bombaly tree, standing colossal at one hundred meters in height. Petty fruits the size of a child’s fist lay strewn about under its goliath canopy, dripping with ruby red nectar. The morning wind was crisp and slightly harsh, a sign to all that the winter seasons were coming with quickness. The trail leading up to the city was a four day expedition from the coast, and it had been a taxing journey for all in company. From where he lingered on the edge of the vast mountain Cyril looked down upon the Port of Themme, twenty leagues off. The brilliant light of the day lit up the ocean and surrounded all with a dazzling view of the great maritime reefs that stretched as far as the eye could see. The vastness of the blue ocean always seemed to enlighten Cyril when it stared up at him from the deep, and like always, he treasured the view for a fleeting moment. But with great beauty comes great sorrow, and at that moment the reality of the daunting mission he was on got the better of him, turning his gaze southwards to his...

Words: 251 - Pages: 2

Premium Essay

Access Ols

...List the steps you would take to access OLS. • Go to https://ecampus.phoenix.edu and enter you user name and password How do you access the Main forum? •Once you are on the class you want to be in at the top there are 4 tabs labeled Materials, Discussion, Assignments and Grades, click on Discussion and it will place you at the Main forum. How do you access your Individual forum? •Per above, once you have accessed the forums there is a box labeled Forums on the left side of your screen, click on you name under the Individual Forum header. How did you find the Orientation Workshop readings? •Once logged into OLS your classes are listed under Current Classes and you can click the class or the Materials like which will bring up the Materials tab for all your read material. Where must you post your assignments? •Once under you class you click on the Assignments tab, once there click on the assignment you want to turn in. Load you word document under the Submit Assignment area to turn in. Where do class discussions for participation take place? •In the Main forum. What do you need to do to read replies to messages in the Main forum? •Click on the Thread you wish to open and click on the RE: you want to read. What steps would you take to reply to a message in the Main forum? •Click on the Thread I wished to read and reply to. Once read I would click Reply on the right side of the header. How can you recognize a message posted by your facilitator? •By the graduate cap...

Words: 326 - Pages: 2

Free Essay

Group Assignment

...Group Assignment#1 Date Due: March 24/15(Week 12) * worth 20% of your final grade Pick a chapter from your text, research it then present it with your group to the rest of the class. The chapter chosen should be one that will not be presented by the instructor (suggest one of the online class chapters). Each of the groups must pick a different chapter. The presentation should be at least 30 minutes, and professional. Each student will be responsible for the following three components: Presentation - 30% Your task is to research the topic and present it in class. Presentations will run no more than 30 minutes in length. You may present, and complete your topic however you choose. It is recommended that you include some type of participation from the class in your presentation.  Your grade will be based on the following: *Visual Component: Visual aid(s) used to enhance the presentation *Participation: Have the class participate as a component of the presentation * due to time factor, only discuss what class activity would involve) *Creativity: The presentation is to be delivered using a creative approach. *Knowledge of Topic: A demonstrated knowledge about the chapter presented; all the information was clear and contained sufficient detail. Clarification was given when questions were asked. *Organization: The information was presented in an organized and logical fashion for easy understanding. *Time Frame: The presentation was delivered within the required...

Words: 484 - Pages: 2

Free Essay

Intro to Communication Chapter 5 Reflection Paper

...CMST 192 2:00-3:15 pm - Dr. Fischer Chapter 5 Reflection Listening skills are a very important for each and every person to have. Without them, how is one able to understand another? We are all guilty of poor listening at some point, especially in this generation because of all the technology we have access to. Cell phones are one of the biggest distractions to listening that I have seen. A lot of times you will see students sitting on their phones during the middle of a lecture or even sitting on their phones at a dinner table rather than listening to what the people around them have to say. Other examples of reasons for poor listening are things like the effort a person is willing to put in, being overloaded with too much information at once, not knowing enough about the topic prior, just listening to respond and not actually taking what the person is saying into consideration or simply just not having respect for a person who may be speaking. There are many ways that a person can help themselves become a better listener such as reducing noise, putting in the effort to listen, stay focused on the conversation, try to have prior knowledge, avoid distractions and be respectful! I personally am someone who is very easily distracted by my phone during classes and that is something I am trying to work on because as soon as I put it away I will get so much more out of the classes I am taking. Noise doesn’t just have to be physical, it can be psychological which is what distracts...

Words: 387 - Pages: 2

Premium Essay

Sam Winchester Monologue

...It's early in the morning, a Tuesday ironically, when Billy gets the call to collect Sam Winchester’s soul. She's surprised that Sam is being collected, and Dean isn't, because she had always assumed they would go out swinging, together. When she gets to Sam, the scene before her is nothing like she imagined the younger Winchester’s death to look like. There are no demons, or angry spirits, he isn't killed by a wendigo, or a witch. He's killed by a seventeen year old boy, driving an old Chevy pickup. Sam is lying almost motionless, in the middle of a quiet road. He’s the victim of a hit and run. There’s an awful lot of blood surrounding him, pooling around his chest, and his blood is bubbling rhythmically from his mouth. As a reaper, she's seen her fair share of hit and run deaths, but this is different. This is Sam Winchester, the man who saved the world from Apocalypse, not once but twice, the man who rid the world of the devil, twice. The man who has killed thousands of evil creatures alongside his brother, and now here he lay, in the middle of the road, after being hit by a truck. Alone. She can see the pain he’s in, see the tears rushing from his eyes, she can hear him calling out to his older brother, but no one will hear him. She can see the events leading up to his death, Sam leaving his and Dean's hotel room, to go on a walk after an insignificant argument, following the side of the road for exactly three miles, before a truck comes hurdling down the wrong side of...

Words: 1262 - Pages: 6

Free Essay

Buisness

...Taking online classes and reaching one's maximum potential can be quite a challenge. In order to complete classes one must be able to set realistic goals and time-lines. A plan must be designed to incorporate work, family, and school. Last but not least, one must face the challenge of not physically being present in a classroom setting. Online classes can be a unique challenge, however; it is not impossible to successfully complete courses. Realistic goals and time-lines are almost always the key to being successful in anything one may do, online classes are no exception. Setting goals at the beginning of each course as to the grade one would like to achieve. Another goal that could be set is what does one want to learn and get out of the particular course. Tasks must be set in place for each day that the individual knows that they can accomplish. For instance, on day one of an assignment, complete all the necessary reading. Day two listen to any video lectures and read over instructor notes. Day three do homework and any class assignments. Day four review any notes that you have taken and the feedback form instructor as you are preparing for the test that week. Setting goals and time-lines help to keep you on track and where you need to be with the lesson. A plan must be designed to integrate school, work, and family to maintain an equal balance. Working and taking classes of any kind proves to be a challenge. Most people work at least 40 hour work weeks, but some people...

Words: 580 - Pages: 3

Premium Essay

Character Analysis of Dean Winchester

...Anna Prioletti Professor Watts English 102 A24 January 20, 2013 Through the Eyes of Dean Winchester: On the Road and On the Hunt In my favorite TV show, Supernatural, one of the protagonists and my favorite character is Dean Winchester, a certainly very round character. The series begins in Lawrence, Kansas with the demonic death of Dean’s mother Mary. Consequently he, his brother Sam, and his father John are thrust into the world of the supernatural. John becomes obsessed with hunting the evil he encounters and ultimately tracking down the demon that killed Mary. As Dean grows, he learns more and more about hunting, weaponry, and the supernatural creatures that haunt this world. Due to circumstance, he is forced to grow up at an early age as he helps his father and fills the maternal role for Sam. Dean is such a standout and memorable character to me because of his never-failing selflessness, fierce protective nature, and emotionally complex mind. Throughout the show, it is easy to see how selfless Dean is. In his mind, family always comes first no matter the consequences or what may happen to him. Growing up moving from place to place with his hunter father and young brother, Dean learns family is all he has. He and his father had a militaristic relationship in that Dean did whatever he was told and never questioned anything or argued. He put aside any dreams or aspirations he may have had to stick with his dad and help him get revenge while also taking...

Words: 914 - Pages: 4

Premium Essay

Ruby Tuesday

...Ruby Tuesday’s is a bar and grill style of a restaurant that was founded in 1972, by a 22 year old man named Sandy Beall, in Knoxville, TN (Our history). The concept of the first location that was opened in Knoxville had a strategy to be known as a comfortable and casual environment where guests could get quality food that tastes good (Our History). Over the past years different marketing strategies have come and gone for the business. Some strategies have worked in means of increasing sales and others didn’t work at all. In order to maximize profit and continue to bring in more revenue to the business a company has to know its place in the market. Conducting an analysis that involves the company knowing its strengths, weaknesses, opportunities, and threats will assist a company with important information that is needed to boost sales and gain a better presence in the market. Target Market Before conducting a SWOT Analysis, Ruby Tuesday would have to identify their Target Market. This is critical mainly because without this being known, they wouldn’t know what types of people are their current customers and they won’t know how to promote their business to bring in future customers. When it comes to their menu Ruby Tuesday has always tried to promote healthy recipes which means that their target market seems to aim for individuals 35 and up. Their current menu has a couple of dishes on there now that have the caption by them “Taste of the Islands”, which could be targeting...

Words: 982 - Pages: 4

Premium Essay

Ruby Tuesday

...Welcome to Ruby Tuesday 1 Welcome to Ruby Tuesday BUS 100 Dr. Etta Steed Welcome to Ruby Tuesday 2 Ruby Tuesday is a casual dining restaurant that I often visit with my family. On most occasions I am overwhelmed with the menu items. I tend to take long at ordering my food due to indecisiveness. The things that I noticed to be Ruby Tuesday’s strengths are the quality of customer service they offer and the salad bar option. Although the restaurant is one of my favorite I think that the lighting could be better and the pricing on the food can be lower. Overall Ruby Tuesday is a great restaurant as they are able to stand out by including the salad bar in casual dining. As most restaurants do Ruby Tuesday is no different when it comes to making the menu editable. I love to try different foods when I go out with my family and it tends to be harder when all menu items look good. Like most restaurants Ruby Tuesday has pictures on the menu and they also have signature daily dishes. Implementing daily food items makes the restaurant meet fine dining expectations to be in the market of competition with restaurants like Arizona’s. Arizona’s is a very high end restaurant that have chefs that decide on daily menu items. With Ruby Tuesday picking up this as an option it is giving fine dining restaurants some competition because they have lower prices. The salad bar offered by Ruby Tuesday is an amazing experience as most restaurants serve salad with meals but you are able...

Words: 648 - Pages: 3

Premium Essay

Ruby Tuesday

...Ruby Tuesday A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant that I am going to choose for a competitive advantage is Ruby Tuesday. The Strengths about Ruby Tuesday are they have a great promotion, great customer service and great food. The weakness about the restaurant are they need different promotions, need more variety of food choices and The first strength about Ruby Tuesday is their great promotion. The 2 for 20$ promotion is good for couples or any one that is on a budget. They have great choices of food to choose from on that special. Most of the time whenever my boyfriend and I would want to eat out, we will choose Ruby Tuesday. We will choose them because of that special. We can both spend $20 and get a good meal. The next strength that Ruby Tuesday has is their great customer service skills. Whenever I go to that restaurant to eat, I always feel comfortable about going their. They are very nice and the workers will hold conversations with you. One time there was a problem with my food. I asked them if I don’t like what I am ordering can I get something else. The manager was nice enough to tell me yes and that made me feel really great about them. The last strength that they have is great food. The times I have visit Ruby Tuesday, I was always satisfied...

Words: 313 - Pages: 2