...ACCT 340 Exam #2-Fall 2013 Take Home Discussion Question (10 points) Due on Tuesday, November 12, 2013 at the beginning of class Instructions: Read the “Refer-a-Friend Program” Case. You have just been hired by Runway Discount as the assistant controller and one of your first tasks assigned to you by the controller is to evaluate the company’s accounting treatment of the “Refer-a-Friend Program” described in the case. The controller expects you to research the case and have your written recommendations on her desk by November 12. Write a 1- to 2-page double spaced research paper which addresses the three required questions of the case. Explain the journal entries you recommend in the case requirements. Support your conclusions with citations from the Accounting Standards Codification and International Accounting Standards. A summary of IFRS is included in your Spiceland text. You may also access IFRS at: http://www.ifrs.org/IFRSs/IFRS.htm. You may register for free access to the unaccompanied International Accounting Standards (excludes implementation guidance) at this site to access additional information about the measurement of revenue under IFRS. Your response should be prepared working independently from others and in accordance with the American University Academic Integrity Code. You may use the Spiceland text, the Accounting Standards Codification., IFRS, and other assigned class materials. If you quote a phrase directly from these resources...
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...Chapter 14 Decision Analysis Learning Objectives 1. Learn how to describe a problem situation in terms of decisions to be made, chance events and consequences. 2. Be able to analyze a simple decision analysis problem from both a payoff table and decision tree point of view. 3. Be able to develop a risk profile and interpret its meaning. 4. Be able to use sensitivity analysis to study how changes in problem inputs affect or alter the recommended decision. 5. Be able to determine the potential value of additional information. 6. Learn how new information and revised probability values can be used in the decision analysis approach to problem solving. 7. Understand what a decision strategy is. 8. Learn how to evaluate the contribution and efficiency of additional decision making information. 9. Be able to use a Bayesian approach to computing revised probabilities. 10. Know what is meant by utility. 11. Understand why utility could be preferred to monetary value in some situations. 12. Be able to use expected utility to select a decision alternative. 13. Be able to use TreePlan software for decision analysis problems. 14. Understand the following terms: |decision alternatives |decision strategy | |chance events |risk profile...
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...HKIA’s Third Runway —The Key for Enhancing Hong Kong’s Aviation Position (28/11/2007) by Dr. Cheung Kwok Law Professor Michael Fung Professor Japhet Law Dicky Tse Ka Yan Chan Aviation Policy and Research Center, Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong © Content Chapter 1 1.1 1.2 1.3 Objectives of the Study Background Objectives Research Framework 1 1 2 4 5 5 6 10 10 11 16 18 18 21 22 27 27 29 30 32 32 34 35 35 40 44 46 48 48 49 50 51 54 56 62 Chapter 2 Regional Airports’ Development and Expansion 2.1 Asian Aviation Hubs 2.2 Mainland Major Airports Chapter 3 3.1 3.2 3.3 Regional Demand Forecast for Aviation Services Rapid Growth in Asia-Pacific’s Air Transport The Increasing Importance of China’s Aviation Market Hong Kong’s Aviation Development under Mainland’s Rapid Growth Chapter 4 Capacity Issues and Enhancement Measures for HKIA 4.1 The Capacity of the Hong Kong International Airport 4.2 Runway Capacity Enhancement Measures 4.2.1 Aircraft Types Trends and its effects to Runway Capacity 4.3 Possible Measures 4.3.1 Air Transport Management Approach 4.3.2 Enhanced ATC & Aircraft Equipment, Technology, Procedures and Manpower 4.3.3 Expansion of Auxiliary Airside Facilities 4.3.4 Peak Spreading 4.3.5 Aircraft Size Restrictions 4.4 Conclusions Chapter 5 5.1 5.2 5.3 5.4 Selected Case Studies for Building New Runways London Heathrow Airport third Runway Manchester International Airport Second Runway Tokyo Narita...
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...Table of contents Introduction……………………………………….………2 Mojo Media Executive Summary Objectives Situation Analysis.......…………………………………...5 Historical Context Industry Analysis Market Analysis SWOT Competitor Analysis Objectives…………………………………………….…12 Quantitative Benchmarks & Time Frame Budgeting……………………………………………..13 Method & Amount Strategy …………………………………………………14 Target Market Campaign Strategy Execution…………………………………....…………17 Creative Objectives & Strategies Creative Testing Media Plan………………………………………37 Objectives Strategies Choices Scheduling and Budgeting Integrated Marketing Communications Evaluation………………………………………………46 Criteria for Success-Measurement Methods Marketing Recommendations Conclusion……………………………………………..48 1 INTRODUCTION Mojo Media MoJo Media is a full service advertising agency dedicated to providing companies with creative, executable, and effective ideas. We specialize in helping brands take their company to a whole new level. By working personally with each client, we are able to develop creative solutions to transform the brand. We would like to thank Naked Juice for inviting our advertising agency to design an advertising campaign. We are confident that our advertising ideas will put some mojo into the way consumers see your juice products. 2 INTRODUCTION Executive Summary Naked Juice presents an affordable and unique way for consumers to maintain healthy eating habits in an on-the-go environment. The brand has relied on its healthy share of...
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...Taylor Johnson Financial Management 2201 Company Analysis Paper June 22, 2015 Target Corporation is the second-largest discount retailer in the world, trading the company’s stocks on the New York Stock Exchange (NYSE) with the ticker symbol ‘TGT’. Target sells general merchandise ranging including clothing, home goods, beauty products, electronics, and both perishable and non-perishable food items. Most Target stores also include pharmacies, gift registries, and food services such as Pizza Hut and Starbucks. While classified as a discount store, the company is colloquially known as a superstore where you can buy everything you need in one convenient place. Target’s biggest competitors are Wal-Mart, Meijer, and Kmart. Demand for Target’s products and services is growing rapidly, with Target creating new store formats, such as City Target (coming to Boston in 2015) and Target Express to meet the needs of customers in various markets. With instant-gratification being a common customer expectation, Target Express, 1/6th of the size of a normal store, allows the company a competitive edge over retailers such as Walgreens and CVS. In a cost-conscious economy, consumers understand that Target offers goods such as electronics and groceries at lower prices than other retailers in each respective industry do. City Target, on the other hand, operates as a store with less-bulky items that would not easily fit in to a small apartment. With customers demanding easy accessibility...
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...Course: Professor: Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition, the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore, it also gives an opinion on whether their strategies are in line with their objectives. Moreover, it also discusses the similarities and differences between the airlines’ strategies not forgetting the influence of the national or local government on their strategies. The conclusion gives a brief summary of the entire report. Air Canada Air Canada is a the largest full service airline in Canada and also the largest schedule provider of passenger services for fights within Canada, to U.S. and to all other major international destination to where it operates. Today the airline serves more than 32 million customers every year and its flies to more than 170 destinations in five continents. In a member of Star Airline which is the world’s number one air transport network. Nevertheless, it is the 15thlargest commercial airline in the globe and has approximately 23,200 full time employees. It has a market share of about 80% in Canada and its prime competitor is WestJet Airline (Air Canada 12) Major objectives ✓ To protect and enhance...
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...Executive Summary Founded in 1956 Payless shoes was founded and later on sold to Matt Rubel in year 2005 to make changes within the company to regain its marketing leadership due to its loss of market shares from previous years. The company took a turn in establishing a new image of luxury meets low-end prices. Although Payless wants to continue to maintain its image of maintain low prices the change mainly within the company is to create fashion goods by colliding with fashion designers to hit that niche that was missing for all those years. The following examines the company analysis and marketing mix of year 2005. Payless shoes have grown in becoming one of the largest shoe retailers in North America, with over 4500 stores. Payless shoes have been operating one of the lowest priced retailers in the market in producing inexpensive shoes to mass market. Founded in 1956, Payless was first established in Topeka, Kansas, it was based on being low cost provider of shoes for families, however, once it hit year 2005, Payless hired a new CEO to establish a new image for Payless. Business was slowing beginning to drop and stores were closing, therefore, new CEO, Matt Rubel needed to make changes to regain its market leadership (385). The changes within the company needed to be done to achieve fashionable footwear although still maintaining an affordable retail price. Payless evolved in the change of customer demand and increased retail competition by producing on-trend fashion...
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...Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4.2 Price 12 5.4.3 Place / Dsitribution 12 5.4.4 Promotion 12 6. Co-branding 13 7. Competitive Advantage 13 8. Action Plan 15 9. Controls 17 1. Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. Victoria's Secret is a globally recognized brand with its stunning models known as Runway Angels, and signature pink colour of choice for everything from logo to store décor. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. The fashion shows, models, stores, and products are the favourites of men and women alike. Nonetheless...
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...Research Paper Managerial Economic Analysis of the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market...
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...Ministry of Trade and Industry Republic of Trinidad and Tobago Commonwealth Secretariat SMALL STATES IN TRANSITION – FROM VULNERABILITY TO COMPETITIVENESS “BEST PRACTICE CASE STUDIES IN TOURISM” Ms. Helen Williams H. Williams & Associates Dr. Dorothy I. Riddle, CMC Service-Growth Consultants Inc. Vancouver, Canada Port of Spain, Trinidad & Tobago – January 2004 1. Overview Because tourism is the world’s largest industry – responsible for more than one in ten jobs globally and contributing over eight percent of domestic economic activity – developing countries are targeting tourism to generate more income for their national economy. In order to be successful, each country needs to formulate a tourism strategy that identifies and justifies its strategic objectives, priorities, and targets. Small States are particularly challenged because they are more dependent on external trade while having fewer domestic resources on which to draw. For this project1, six Small States representing different geographic regions and stages of development were chosen for an examination of best practices and lessons learned in developing a national or regional tourism strategy: the Bahamas, Botswana, Bulgaria, The Gambia, Trinidad & Tobago, and Vanuatu. A tourism best practice is an innovative policy, strategy, programme, process, or practice that is shown to produce superior results. Country Type of Best Practice Example of Best Practice The Bahamas ...
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...Resarch Paper Virgin Group Jonas Rosario-Lora Table of Contents Executive Summary3-4 Literature Review4 Bullets A-C4-12 Discussion 12-17 Conclusion17-18 Reference18-22 Executive Summary The matter of this company is to observer there recent change, and how we can identify the change the organizational change. Using the company’s management models, leadership styles and strategic management change, to figure out if the change is making the company profitable. Can the company sustain the change process and fit best with the condition without having resistance in change to hurt the company. Virgin America is in the verge of losing it’s shareholders and investor, since the day it lunch in 2007 and the following four years the company has been losing over 395million dollars. There Expenses are lower than the main airline carriers, primarily, it’s not inexpensive sufficiently to participate rivalry against competitors like JetBlue or Spirit. Virgin America has been embraced to create a honest low- cost structure, While it’s competitors have reduced their cost structure significantly, customers are not eager to pay a high premium to have the ability to enjoy TV on there flights and have a free checked bag “which is why JetBlue will likely be charging for the first bag soon”. There mission statement is to rethinking what it means to fly economy, by producing the leading low-cost luxury airline. The company established an impressive goal, to create the procedure...
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...SUSTAINING OUR CAPACITY Addressing Emerging Constraints Sustainability Report 2013/14 Contents About this Report Message from the Chairman Message from the CEO HKIA: Sustainability at a Glance About Airport Authority Hong Kong Our Approach to Sustainability Stakeholder Engagement Sustaining HKIA’s Economic Contribution Delivering Operational and Service Excellence Managing our Environmental Footprint Supporting our People and Community Looking Forward Performance Indicators Verification and GRI Check Appendices Glossary Website Index 1 2 4 6 8 10 16 20 24 36 46 54 56 63 65 68 69 AAHK received a number of awards and recognition during the reporting period. Details are set out in the ‘Appendices’ section. TTG’s Travel Hall of Fame Airport Carbon Accreditation Scheme 2013-2014 28th Asian Freight and Supply Chain Awards Hong Kong Awards for Environmental Excellence Green Office Awards Labelling Scheme Sustainability Report 2013/14 UNMDG ‘Better World Company’ 2012-14 Social Capital Builders Award Caring Organisation 5 Years Plus Web Accessibility Recognition Scheme 2014 About this Report 1 ABOUT THIS REPORT Report Profile This is Airport Authority Hong Kong (AAHK)’s second annual sustainability report, covering fiscal 2013/14, ended 31 March 2014. As a statutory organisation, AAHK recognises its responsibility to be transparent about its performance and operations. This report aims to provide a reasonable and balanced view of AAHK’s...
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...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
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...THE USES OF REASON by Jonah Lehrer The summer of 1949 had been long and dry in Montana; the grassy highlands were like tinder. On the afternoon of August 5—the hottest day ever recorded in the area—a stray bolt of lightning set the ground on fire. A parachute brigade of firefighters, known as smokejumpers, was dispatched to put out the blaze. Wag Dodge, a veteran with nine years of smokejumping experience, was in charge. When the jumpers took off from Missoula in a C-47, a military transport plane left over from World War II, they were told that the fire was small, just a few burning acres in the Mann Gulch river valley. As the plane approached the fire, the jumpers could see the smoke in the distance. The hot wind blew it straight across the sky. Mann Gulch is a place of geological contradiction. It is where the Rocky Mountains meet the Great Plains, pine trees give way to prairie grass, and the steep cliffs drop onto the steppes of the Midwest. The gulch is just over three miles long, but it marks the border between these two different terrains. The fire began on the Rockies’ side, on the western edge of the gulch. By the time the firefighters arrived at the gulch, the blaze had grown out of control. The surrounding hills had all been burned; the landscape was littered with the skeletons of pine trees. Dodge moved his men over to the grassy side of the gulch and told them to head downhill, toward the placid Missouri River. Dodge didn’t trust this blaze. He wanted to be near...
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...Transport policy in 2011: a new direction? RESEARCH PAPER 11/22 2 March 2011 This paper outlines the changes made to transport policy by the Conservative-Liberal Democrat Coalition Government and looks at some of the long term transport challenges the government is likely to face over the course of this Parliament. It complements and updates House of Commons research paper 10/28, Transport policy in 2010: a rough guide. Louise Butcher Matthew Keep Recent Research Papers 11/05 Social Indicators 18.01.11 11/06 Scotland Bill [Bill 115 of 2010-11] 19.01.11 11/07 Estates of Deceased Persons (Forfeiture Rule and Law of 19.01.11 Succession) Bill [Bill 8 of 2010-11] 11/08 Unemployment by Constituency, January 2011 19.01.11 11/09 Fixed-term Parliaments Bill: Commons Stages 21.01.11 11/10 UK Defence and Security Policy: A New Approach? 21.01.11 11/11 Health and Social Care Bill [Bill 132 of 2010-11] 27.01.11 11/12 Economic Indicators, February 2011 01.02.11 11/13 Anonymity (Arrested Persons) Bill [Bill 9 of 2010-11] 02.02.11 11/14 Education Bill [Bill 137 of 2010-11] 03.02.11 11/15 Budget Responsibility and National Audit Bill [HL] 08.02.11 [Bill 143 of 2010-11] 11/16 The Local Government Finance Settlement 2011-13 08.02.11 11/17 Legislation (Territorial Extent) Bill [Bill 10 of 2010-11] 08.02.11 11/18 Wash-up 2010 11.02.11 11/19 Unemployment...
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