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Rupali Bank

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Submitted By sakibmufidul
Words 5778
Pages 24
Chapter- One

Introduction

Report Objective
The objective of this report is to identify “Causes of Low Market Demand of Rupali Bank Ltd and Measures to Change the Situation”. This report is done in order to analyze the causes of low market demand which influence customer satisfaction from Rupali Bank Ltd and measures to change the situation.
In the current competitive market though different banks are providing different services to grab maximum market share, still customers have their own evaluation or judgment to find the satisfaction level of the service provided by the banks. Market demand depends on customer satisfaction. Analyzing the causes of low market demand is a complex process and sometimes customers even measure their satisfaction based on such factors that they even don’t have clear idea about those issues or factors.
The underlying problem in predicting customer choice resides much more in the fact that market demand depends on many different criteria simultaneously, including brand, service and product quality, performance, price, features, and so on. This problem is further confounded in service applications, where customers may consider intangible features and characteristics of the market offerings for e.g., service quality, benefits, safety and trust; interactions between service providers and customers. Thus, incorporating customer preferences and choices into day-to-day managerial decisions is extremely important for today’s highly competitive environment, because their customers evaluate them on more than one criterion. In such a scenario, it is worthwhile to find out the various aspects of services of Rupali Bank Ltd for various customer groups.
Specific Objective: * To identify the benefits sought from Rupali Bank Ltd. * To identify the significance of different variable that helps to satisfy customers of Rupali Bank Ltd.

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