...its Scope in India S.C. Mittal,1 *** Abstract Information of the required quality always has the potential of improving efficiency in all spheres of agriculture. The emerging scenario of a deregulated agriculture, thanks to WTO, has brought in a greater ‘need’ and urgency to make it an integral part of decision making by Indian agricultural community. Information Technology (IT) has a major role to play in all facets of Indian agriculture. In addition to facilitating farmers in improving the efficiency and productivity of agriculture and allied activities, the potential of IT lies in bringing about an overall qualitative improvement in life by providing timely and quality information inputs for decision making. The personnel who work for the welfare of Indian farmers, such as extension workers, do not have access to latest information which hinders their ability to serve the farming community effectively. This paper focusses on the scope for e-powering people who live in rural India as well as those who work for their welfare. The latest developments in IT that facilitate effective IT penetration to rural India, changing pattern of information requirements & role of IT, type of systems required in the post-WTO environment, the bottlenecks in e-powering rural India along with possible solutions are examined. *** Information Technology and its Components Induction of IT as a strategic tool for agricultural development and welfare of rural India requires that...
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...Coca-Cola Marketing Study Exploring Opportunities In India Agenda • Introduction • Challenges Faced • Opportunities Explored • Planning & Strategy • Actual Implementation & Results • Current Scenario & Future Prospects Coca Cola – The Company Coca Cola Worldwide • It was founded by John Pemberton in 1886 • It is No 1 nonalcoholic beverage company with a market share of with a 52% • It is the largest brand in the world with a brand value of 67 billion dollars. • It has its footmark in more than 200 Countries. Mission • • • • To refresh the World. To inspire moments of Optimism To create Value and Make a Difference The Coca Cola promise simply says - The Coca Cola Company exists to benefit and refresh everyone who is touched by our business. Coca Cola in India • • • • • Entered the India market in early 1790’s. Closed down it operations in India in 1977. Came back to India in 1993. Has a market share of 51%. Created a direct employment of 25,000 people & indirect employment of 1,50,000 people. • Hindustan Coca Cola Beverages is a 100% owned bottler. Challenges Faced Re-entry in India • Late comeback of Coca Cola after PepsiCo had already arrived in Indian market • Pepsi’s head start as a disadvantage for Coca cola’s brand awareness • Acquisition of Parle • “Thumbs Up or Coke” decision • Competing with the help of Thumbs Up in the Cola war Beverages Market in India • No profitability after establishing presence against competition • Marketing...
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...Indian two-wheeler industry: Rural India to drive industry's growth The Indian two-wheeler industry has come long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since then, the customer preferences have changed in favour of motorcycles and gearless scooterettes that score higher on technology, fuel economy and aesthetic appeal, at the expense of metal-bodied geared scooters and mopeds. These changes in customer preferences have had an impact on fortunes of the players. The erstwhile leaders have either perished or have significantly lost market share, whereas new leaders have emerged. Rising income levels, reducing excise duties, higher loan tenure and loan-to-value offered by the financing companies have all fuelled the growth of two-wheeler demand. Besides, mounting traffic chaos and limited parking space has also increased the demand for two-wheelers from households that can afford or actually do own a car. Furthermore, with increasing women working population, changing social philosophy and broad-mindedness, the penetration of two-wheelers in target population has increased significantly during last one decade especially in urban areas. However rural areas and smaller towns still remains considerably underpenetrated market. The authors foresee rising income levels combined with increase in finance penetration in rural areas and smaller towns, the demand for two-wheelers will grow swiftly in short to medium...
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...ILLETRACY India though is fast developing as super power with impressive industrial growth and economic development,it is falling behind on human development index.The education scenario is alarmingly dismal at the grass-root level.India’s education program is falling behind other nations.It is a country with population already touching one billion while only one third is able to read.World’s 30%illiterate population comes from India. India though is fast developing as super power with impressive industrial growth and economic development,it is falling behind on human development index.The education scenario is alarmingly dismal at the grass-root level.India’s education program is falling behind other nations.It is a country with population already touching one billion while only one third will be able to read.Due to various social and economic problems India’s education programme is besieged with many problems.Of the biggest victims are those living in the rural areas.Allocation of government funds and the conditions of the destitute rural schools contribute to the low quality of education by rural children.Many children living in rural areas receive a level of education which is very poor.Overall enrolment in primary and middle schools are very low.50% of the children living in these areas leave school before the 5th class.These children leave school for many reasons – lack of interest,working in the fields where hours are long and pay is low.A large percent of dropouts...
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...Colgate Cibaca relied heavily on trade level activities and below the line strategies for its success The Task Our task is to provide a comprehensive communication strategy to take forward brand Colgate Cibaca without cannibalising mother brand Colgate. The strategy will cover the following * Target Audience * Consumer understanding * Positioning * Communication and creative strategy * Media strategy Target Audience We have decided to define our target audience using three tools or methods. Geographic Given the value bundle that Colgate Cibaca promises to offer, the maximum amount of concentration of its potential takers are most likely to be found in tier 2 and tier 3 cities along with towns and other rural areas of India. Demographic * Age:- All specially because the target audience it caters to is most likely to purchase single brand of toothpaste for the entire family * Gender: All * Family size: All * Income: Predominantly to low income...
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...bank is a place, where the financial services are offered, which may include provision for retail banking, investment banking, personnel banking etc. The factors which customers consider before choosing a particular bank can be the ease of doing the business, the quality of the personnel and the service and the range of the financial services. Keeping these factors in mind, we BrainTech consulting solutions, are developing a system with E-MIS for Corporation Bank which will focus optimizing their bank branch queuing system and increasing market share in the rural sector. This report step by step, explains all the facets of the Banking MIS that is being developed by us for Corporation Bank. The stakeholders involved are the bank CEO, top management, shareholders, employees, customers and village panchayats. The issues which we would be trying to address are leveraging the large uncapitalized market in the rural sector, the decreasing number of footfalls in bank branches due to inefficient customer and queue management, low acceptance and usage of e-services provided by the banks by their customers. We have started with the explanation of the business process, then the system architecture (which includes Zachman’s architecture). Post this, we have specified the data flow which will occur and the respective characteristics of the data in discussion. We have also worked on the SMAC facet of the MIS application and explained how the social, media, analytics and cloud...
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...10/29/2012 | | Submitted by Aryasilpa Das Adhikari 1245, Sec- II PGDFM12-14. | Table of Contents Poverty Context in Odisha : Emerging Challenges 3 Introduction 3 Poverty in Odisha : Existing Scenario 4 Dimensions of Poverty: 4 Recent development activities aimed at poverty eradication in Odisha: 5 Major challenges faced by the flagship programs and schemes: 6 Possible solution alternatives: 7 References: 8 List of Tables: Table 1 Percentage of poor in Odisha from 1973-2005 4 Table 2 Incidence of Poor and Calorie Poor regionwise 4 Table 3 Regional Disaggregation 5 Poverty Context in Odisha : Emerging Challenges Introduction At Stockholm , in 1972, during the first United Nations Conference on the Human Environment, the then Prime Minister Indira Gandhi famously remarked that poverty and unmet human needs are the worst kind of pollution and this holds its relevance in present time as well. The Planning commissions of India from its 1st Five year Plan to 13th Five year plan has been bringing into a variety of policies, recommendations and strategies through various development activities, to fight this chronic evil of Indian society. Its been a long tiring battle for the people of India, but a lot remains to be achieved. In a recent study in March 2012, the Indian Planning Commission stated that 29 percent of India’s population was poor. These were people who had less than Rs.22.42 (US $0.41) a day if they were...
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...A Research paper On Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Name of Authors:- *Mr. Rajesh Rathore Research Scholar , Maharaja College of Management, Udaipur, Rajasthan Corresponding Address:- Maharaja College of Management Maharaja Educational Campus, N.H.76, Airport Road, Debari, Udaipur (Rajasthan) – 313024 E-mail:- rajesh_rathore@rediffmail.com Mobile No:- 07597868902 Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Abstract *Mr. Rajesh Rathore Indian rural market consists of more than 740 million consumers and has wide potential for expansion. According to Census 2001, 73% of Indian population is living in rural areas. Though over the last three decades there has been a marginal reduction in the rural population expressed as a percentage of total population, there has been a steady growth in rural population in terms of absolute numbers and it has reached 74 crores. After the 1991 economic reforms there have been many changes in the socio, economic, political and cultural outlook of India. The rural India is providing a large consumer base to the marketers to market their products. This paper highlights the challenges of marketing communication for rural Indian consumers. Over the past few years rural India has witnessed an increase in the...
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...Trends in Modern Retail Formats & Customer Shopping Behavior in Indian Scenario: A Meta Analysis & Review “If at first the Idea is not absurd, then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets and supermarkets are growing at a rapid pace. Apart from the brick –mortar formats, brick -click and click-click formats are also increasingly functional on the Indian retail landscape. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer. In the backdrop of all these developments the present paper makes an attempt to: Explain the emerging trends in the development of Modern Retail formats in Indian Context and Highlights the emerging Rural Retail Landscape and also, Reveals the Consumer Shopping Behavior (Across the Country) among the Modern Retail Formats with special reference to Delhi & NCR. The empirical data has been collected with the help of Primary as well as secondary resources. Key Words: Hypermarket, Convenience Store, Retailing, Malls, Shoppers Introduction India has witnessed a frenetic pace of retail development over the past five years...
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...Financial Inclusion In Rural India- A Conceptual Analysis Introduction: India is living in rural areas said by father of our nation. But, the peoples who are living in rural areas not really lived and they are constrained to live with some socio-economic factors. Even though, India is fast growing country as compared with rest of world in all respects except economic status of people. Beginning with First Five Year Plan in 1951, resources were deployed on areas like irrigation and energy, agriculture and community development, transport and communications, industrial development, social services, land development and infrastructure. Initially, the growth rates were around 3-4 per cent which gradually touched a peak of over 9 per cent. Despite economic turbulences, financial scams, population growth, natural calamities, wars, political disturbances, India witnessed several achievements in many areas in the last six decades. But still, there are people who are ignored by banks and financial institutions to get financial services and benefits. It is very important issue before the government to make them inclusive. So, the Reserve Bank of India has set up a commission (Khan Commission) in 2004 to look into financial inclusion and the recommendations of the commission were incorporated into the mid-term review of the policy (2005–06). In the report RBI exhorted the banks with a view of achieving greater financial inclusion to make available a basic "no-frills" banking account...
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...Why Rural India is important (for policy makers, business country as a whole)? The word Rural has no specific definition and it depends upon the perceptions of the people. Different people differentiate or mark rural area in accordance to their priorities. It is measured by the parameters leading to underdevelopment or unawareness. It can deal with different sectors and is not specific to any area of work. The Rural area for a policy maker may be one but the same area from the point of view of a businessman might not be underdeveloped. This is the reason, the word ‘Rural’ cannot be defined and it doesn’t hold any concrete definition. When we talk about development it basically deals with the quality of life of the people. Development of a country is measured by the HDI index that takes into account parameters like life expectancy, literacy and the standard of living of its citizens. And in a country with such a large population living below this standard needs to concentrate more on the rural areas to bring about an inclusive growth & development. Rural has become a very important area to be focussed upon because of many reasons. It acts as major source of man power, resources, opportunities etc. There is a large force of underdeveloped people. There is a need to enlighten them and make them aware about different things and then they can be helpful to the country as a whole in many ways. Again, there is abundance of resources available in rural areas. But the proper...
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...world's workforce were without a job in 2012. Unemployment has been a very unnecessary evil in the society as India is struggling to employ its workable population. One of the biggest factors that contributes to this is ‘employability’. According to India Skills Report launched in the 3rd CII National Conference on Skill Development 34% were found employable Out of about 1, 00,000 candidates. The Report not only captured the skill levels of talent pool but also brought out the hiring estimates across major Industry sectors in the country. As per the report’s findings, the coming year would not see bullish hiring in any of the sectors. Out of about 10 sectors surveyed, majority of the sectors (like BFSI, BPO/ITES, Manufacturing etc.), are not expecting a major change in their hiring numbers. Engineering & Core, Hospitality and travel, came out as the only sectors where there will be a significant increase in the hiring numbers. The report also brings out a general trend amongst the employers to look for skills rather than qualifications in candidates. Apart from this, the report has in-depth analysis of the skill pool based on the gender, age-group, and domain along with the states where the most employable pool can be found. Unemployment rate increases in India, an article in the ‘Times of India’ throws a light on this social issue. It says “Unemployment rate in India...
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...Article :Emerging Trends in Banking – Challenges and Opportunities Abstract Today banking is known as innovative banking. Information technology has given rise to new innovations in the product designing and their delivery in the banking and finance industries, customer services and customer satisfaction are their prime work. One of the most significant areas where IT has had a positive impact so on substitutes for traditional funds movement services. With the advent of electronic banking electronic funds transfer and other Similar products funds transfer within time frames which would have appeared impossible a few years age. With networking and inter connection new challenges are arising related to security privacy and confidentiality to transactions. Finally the banking sector will need to master a new business model by building management and customer services with a variety of products and controlled cost to stay in the long run. Key words: E-Banking, ATM ,Internet Security, NPA, CRR, Introduction:- The traditional functions of banking are limited to accept deposits and to give loans and advances. Today banking is known as innovative banking. Information technology has given rise to new innovations in the product designing and their delivery in the banking and finance industries, customer services and customer satisfaction are their prime work. Current banking sector has come up with a lot of initiatives that oriented to providing a better customer services...
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...Pharmaceutical and Medical Products Practice India Pharma 2020 Propelling access and acceptance, realising true potential The report is furnished to the recipient for information purposes only. Each recipient should conduct its own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of McKinsey & Company, Inc. contained in this report for any purpose. McKinsey & Company, Inc. makes no representations or warranties regarding the accuracy or completeness of such information and expressly disclaims any and all liabilities based on such information or on omissions therefrom. The recipient must not reproduce, disclose or distribute the information contained herein without the express prior written consent of McKinsey & Company, Inc. 12 Executive summary India Pharma 2020: Propelling access and acceptance, realising true potential 13 Global pharmaceutical markets are in the midst of major discontinuities. While growth in developed markets will slow down, emerging markets will become increasingly important in the coming decade. The Indian pharmaceuticals market, along with the markets of China, Brazil and Russia, will spearhead growth within these markets. The Indian pharmaceuticals market has characteristics that make it unique. First, branded generics dominate, making up for 70 to 80 per cent of the retail market. Second, local players have enjoyed a dominant position driven by formulation...
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...Advantages of India in macro business environment Innovating for Emerging Markets A few decades ago, India was seen as a producer of finished goods for the international market, or if we put it bluntly, we were seen as a dumping ground for products from the developed countries. A pretty sad scenario as we used to import more and our exports were frugal. Barring agriculture and spices, we did not have much to rave about. However, a change in mindset of the authorities has paved the path towards progress. India’s economic growth has prospered over the years, thanks largely to the opening of markets to foreign companies and investors, which has ushered a very healthy and competitive environment. This trend started way back in the early 90s, where liberalisation, privatisation and globalisation policy of 1991 opened up new horizons of opportunities for Indian business to take shape firmly and be equally competent in the world market. As a result, India has progressed quite well in terms of technological innovation and has managed to produce high-tech products and services. In a way, we are world leaders, when it comes to providing solutions, as more or less, every software product or service that comes out has a “made in India” tag to it. It definitely makes us feel proud as we are one of the top contributors to the global economy. But, somewhere in this melee, we are underperforming to our true innovation potential—this somehow has affected our industrial competitiveness...
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