...Halmstad University School of Business and Engineering Business Culture II VeniltonReinert Marketing And Communication Plan FALU RED PAINT Friday, 14. Dec. 2012 Wan Ting Huang Tatjana Weber Jonathan Tran Quentin Peulot Cyril Albert Matthieu Fernandez 1 Table des matières 1. Introduction (north country/ wood houses) ........................................................................ 3 1.1 Pestel analysis of Russia : ............................................................................................................ 5 1.2 Pestel analysis of Canada: ......................................................................................................... 12 2 Micro environment ............................................................................................................ 19 2.1 Brand ........................................................................................................................................ 19 2.2 Product ..................................................................................................................................... 20 2.3 Price ......................................................................................................................................... 21 2.4 Promotion .................
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...around the world. This has affected our purchases, both as retailers and as customers. In this thesis I will investigate how the buying behavior has changed, before, during and after the financial crisis with focus on the second hand truck business. I will also investigate which macro environmental factors have affected the buying behavior. Purpose: The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. Method: I have used a qualitative method, and as a part of that face to face interviews, to understand and establish a better contact with the respondents. At the selection of companies I have chosen three companies in the second hand truck business, located on the west coast of Sweden. They required to not be mentioned by their name so they are referred to as Company A, B and C. Result and conclusions: The conclusions which can be drawn from this thesis research is that the macro environmental forces which have had a...
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...LOCATION OF THE COUNTRY AND CLIMATE OF THE COUNTRY The country this report is on is Norway. Norway is located in northern Europe. It borders the North Sea and the North Atlantic Ocean and its West of Sweden. The whole country of Norway is slightly larger than New Mexico. Norway borders other European countries such as Finland, Sweden, and Russia. There is 2542 km of border in the whole of Norway. The Norway Finland border is 727 km. The Norway Sweden border is 1,619 km and the Norway Russia border is 196 km. The climate along the coast of Norway is temperate due to the North Atlantic current. The interior of Norway is colder than the coastline with increased precipitation and colder summers. It’s rainy year – round on the west coast. The population of Norway as of 2006 is 4,610,822. Over 65% of the population is between the ages of 15-64 years. Over 19% of the population is between the ages of 0-14 years and over 14% of the population is over 65 years of age. The median age of the Norwegian population is 38.4 years. The average population growth rate of Norway is 38%. The life expectancy for the male population of Norway is 76.91 and the life expectancy for females is 82.31 years. The birth rate of Norway’s people is 11.46 births per 1,000 people and the death rate is 9.4 deaths per 1,000 people. EXPORT/GNP RATIO The Export and GNP ratio of Norway displays what happens when exports and GNP change through out this half of the century. Through...
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...Morris International Inc. © MarketLine Page 2 Philip Morris International Inc. Company Overview COMPANY OVERVIEW Philip Morris International Inc. (PMI or 'the company') is one of the world's leading tobacco companies. It is engaged in the manufacturing and sale of cigarettes and other tobacco products. The company markets its products in more than 180 countries. It is headquartered in New York City, New York and employed about 91,100 people as of December 31, 2013. The company recorded revenues of $80,029 million in the financial year ended December 2013 (FY2013), an increase of 3.4% over FY2012. The operating profit of the company was $13,515 million in FY2013, a decrease of 2.5% compared to FY2012. The net profit was $8,576 million in FY2013, a decrease of 2.5% compared to FY2012. KEY FACTS Head Office Philip Morris International Inc. 120 Park Avenue New York New York 10017 USA Phone 1 917 663 2000 Fax Web Address http://www.pmi.com Revenue / turnover 80,029.0 (USD Mn) Financial Year End December Employees 91,100 New York Ticker PM Philip Morris International Inc. © MarketLine Page 3 Philip Morris...
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...Peter the Great was one of the most famous czars in Russia, ruling from 1689 through 1725. Born in Moscow on June 9, 1672, Peter the Great was able to accomplish the incredible task of modernizing Russia. Due to his amazing talents, Russia was one of Europe’s leading countries during his reign. From wars to the multiple reforms he made, Peter the Great was able to successfully meet his primary goal: to expand and westernize Russia. Without him, Russia would have continued to be isolated and old-fashioned compared to the rest of Europe. Peter the Great’s interest in war was greatly beneficial to Russia. Through most of the wars that Peter was involved in, he was able to acquire and create features that helped Russia prosper. For example, from 1700 through 1721, Russia was involved in its first major European conflict, the Great Northern War. As a result, Peter the Great had to make multiple preparations. He needed troops for his army, this meant that all of the new soldiers had to be trained and armed. A fleet for the Baltic and Black Seas was necessary when looking for a victory. These ships needed Muscovites, who needed special training, to sail them. Once accomplished, Peter the Great was able to defeat Charles XII of Sweden in Ukraine. Through the Peace of Naystadt in 1721, he acquired the Baltic coastline. It was there that Peter planned to open warm water ports. These ports led to a growth in manufacturing through the companies created by the state (Jay 1). Then in 1722...
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...Lovisa Björcke 900313-‐0961 Cross-‐Cultural Management Summer Course Assignment 4: Case Study – IKEA: entering Russia Introduction This case study describes IKEA’s entrance on the Russian market and the many obstacles the company was faced with. As IKEA’s Russian country manager Lennart Dahlgren stated; everything that was not assumed to be a problem turned out to be a problem and everything that was assumed to be a problem was in fact not one. IKEA dealt with many problems relating to culture during the launch in Russia but dodged them all surprisingly well. I believe that the most important factor why IKEA could solve these problems was because of their smart way of adapting their concept to the Russian market and because of the company’s strong organizational culture. Below I will present the main problems I have identified and ...
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...article was downloaded by: [Hong Kong Polytechnic University] On: 3 June 2010 Access details: Access Details: [subscription number 738313287] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK The International Review of Retail, Distribution and Consumer Research Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713735234 Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia Anna Jonssona; Ulf Elga a Department of Business Administration, School of Economics and Management, Lund University, Sweden To cite this Article Jonsson, Anna and Elg, Ulf(2006) 'Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia', The International Review of Retail, Distribution and Consumer Research, 16: 2, 239 — 256 To link to this Article: DOI: 10.1080/09593960600572316 URL: http://dx.doi.org/10.1080/09593960600572316 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give...
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... Mini, and Rolls Royce as their three brands, Motorcycles segment, and Financial Services segment. BMW’s financial services segment includes car leasing, fleet business, retail customer and dealer financing, customer deposit business, and insurance activities. In 2015, BMW Group sold 2,247,485 units of automobiles and 136,963 units in their motorcycles segment. Revenues totaled EUR 92.2M which includes EUR $23.7M from Financial Services. Net Income (EBIT) was EUR $9.6M. Operating cash flows was $11.8B (2015 Annual Report, p. 3-4). Since BMW Group is an multi-national enterprise (MNE), they also report on the currency exchange rates, which is an important factor to net income. The Euro was stronger in 2015 compared to many emerging market currencies like in Brazil and Russia. Other currencies liked the USD, GBP, and YEN all increased in value (2015 Annual Report, p.23) Their EPS was EUR 9.72. 2015 represented the strongest financial performance year ever for the BMW Group. The strength of their premium brands is the backbone of their success, according to Chairman of the Board, Harald Kruger (2015 Annual Report, p.15). BMW’s primary SIC code in the U.S. is 5511 - Motor Vehicle Dealers (New and Used), and it’s secondary SIC codes is 441110 - New Car Dealers. BMW’s competitors in the premium automotive sector include the Mercedes-Benz and Audi brands domestically. Foreign competitors include the Cadillac and Lexus brands (DeMattia, 2015). BMW’s closest competitor, and the only competitor...
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...Data exercise #1 Name: Part 1: Expenditures Approach to Calculating GDP Nominal GDP- the market value of all final goods and services from the nation in a given period of time. Table 1. Gross Domestic Product or nominal GDP (in Billions of dollars) | | 2012 | 2013 | | | III quarter | IV quarter | I quarter | II quarter | 1 | Gross domestic product | 16,356.0 | 16,420.3 | 16,535.3 | 16,661.0 | 2 | Personal consumption expenditures | 11,193.6 | 11,285.5 | 11,379.2 | 11,427.1 | 3 | Gross private domestic investment | 2,493.3 | 2,499.9 | 2,555.1 | 2,621.0 | 4 | Net exports of goods and services | -524.4 | -515.8 | -523.1 | -509.0 | 5 | Government consumption expenditures and gross investment | 3,193.5 | 3,150.7 | 3,124.1 | 3,121.9 | Table 2. Real Gross Domestic Product (in Billions of chained dollars) Real Gross Domestic Product (real GDP) is a macroeconomic measure of the value of economic output adjusted for price changes. | | 2012 | 2013 | | | III quarter | IV quarter | I quarter | II quarter | 1 | Gross domestic product | 15,534.0 | 15,539.6 | 15,583.9 | 15,679.7 | 2 | Personal consumption expenditures | 10,541.0 | 10,584.8 | 10,644.0 | 10,691.9 | 3 | Gross private domestic investment | 2,456.5 | 2,441.8 | 2,470.1 | 2,524.9 | 4 | Net exports of goods and services | -436.5 | -412.1 | -422.3 | -424.4 | 5 | Government consumption expenditures and gross investment | 2,988.8 | 2,938.8 | 2,907.4 | 2,904.5 | During the inflation the nominal...
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...items and the workforce with the skills to help create and produce the needs of the European regions. Several things need to be taken into account, including education and how it relates to the workforce, employment and how it relates to a accessible workforce, political and economic stability, median incomes and income disparity (will there be a market to purchase furniture), ease of direct investment, supply chain, and market competition. Finland is officially the Republic of Finland and is a Nordic country located in the Finnoscandian region of Northern Europe. Fennoscandia is a geographic term for the region made up by the Scandinavian Peninsula, Finland, Karelia and the Kola Peninsula. Finland is bordered by Sweden to the west, Norway to the north, Russia to the east, and Estonia to the south across the Gulf of Finland. There are 5.4 million people that live in Finland at the end of 2012 with the majority in its southern regions. Finland is the eighth largest country in Europe and the most sparsely populated country in the European Union. Finland also has one of the world’s most extensive welfare systems, one that generates decent living conditions for all residents, Finns and non-citizens. Finland is one of the oldest countries with the average age at 42.7 years. Half of the voters are estimated by be over 50 years old. According to the Finnish Forest...
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...sustain it, across numerous product categories. Download the full rankings/analysis: BrandZ ranking report (pdf, 27 Mb) Press release - BrandZ 2012 FT Report BrandZ 2012 Flipbook BrandZ Webinar BrandZ Mobile Download the App > About BrandZ SNAPSHOT Interviews: 2,000,000+ Brand Measurements: 65,000+ Categories: 380+ Research Methodology: Quantitative Frequency of Updates: Annual Covered Countries: 40+ countries Americas: Argentina, Brazil, Canada, Chile, Colombia, Mexico, USA Asia: China, Hong Kong, Indonesia, India, Japan, Malaysia, Taiwan, Thailand, Vietnam, Israel, Saudi Arabia, South Korea Europe: Belgium, Czech Republic, France, Greece, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, Denmark, Germany, Netherlands, Spain, Turkey, UK Rest of world: Australia, South Africa, Ghana, Kenya A diagnostic and predictive tool, BrandZ facilitates fresh ways to maximise the rate of return on brand investments. BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame, BrandZ can determine market dynamics based...
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...TURKU SCHOOL OF ECONOMICS 11 Comparison of internationalization process of Finnish firms Similarities and differences Submitted by: Sarada P Sahu Student Number - 601502 Table of Contents Introduction 3 Internationalization process of the Raisio group 3 Internationalization process for Jaakko Poyry Group 5 Internationalization process for Kone elevators 7 Comparison in the internationalization process of firms 8 Similarities 8 I. External environmental conditions: 8 II. Leadership and top management: 8 Differences 9 I. Strategy for Internationalization 9 II. Outlook of the company 11 III. Organizational and business structure: 12 Conclusion 13 Introduction The study of the Internationalization process for Finnish firms has been quite interesting in terms of the variety of the methods used by the companies to do so and in the nature of the learning that can be gained from the same. While studying about processes and the tactics being used by the companies’ one also has to pay importance to the external environment in terms of the economy, government and social and cultural factors that play a very important part in the decision making during the internationalization process. The major factors that have led to the internationalization process in Finnish firms can be classified into five major categories as mentioned. The first factor is the competence development in individuals and exploitation of the critical events that occur in the world...
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...Standardized marketing strategies in retailing? IKEA’s marketing strategies in China, Sweden and the UK Steve Burt University of Stirling Department of Marketing, Institute for Retail Studies STIRLING FK9 4LA, Scotland, the UK. Ulf Johansson* *Contact author Department of Business Administration Lund University P. O. Box 7080 SE-220 07 Lund, Sweden e-mail:ulf.johansson@fek.lu.se Åsa Thelander Department of Communication Studies Lund Universitety, Campus Helsingborg, P O Box 882 SE-251 08 Helsingborg, Sweden Paper accepted for presentation at the 1st Nordic Retail and Wholesale Conference in Stockholm (Norrtälje), 6-7/11, 2008 Abstract IKEA is rumored to be a very standardized retailer, i.e., a certain set of marketing strategies is used that are the same around the world. This indeed sets IKEA, operating on markets in Europe, US as well as Asia and Australia, apart among international retailers. Often the theoretical conclusions in international marketing literature, as well as empirical evidence, argue convincingly for the more adaptation (to different markets) in different national markets. But is IKEA so standardized in marketing strategies? So far there are quite few, and very dated, empirical studies of IKEA marketing strategies (yet many refer to IKEA as having a standardized marketing strategy). Here marketing activites are conceptualized to concern: Merchandise - putting together an assortment of products (e.g., national and retailer brands, pricing and pricing...
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...20/03/2014 Week 3 Lecture Understanding Culture Chapter 3 from Deresky (2011) Understanding Culture Topic Objectives: • Define culture • To understand how culture affects all aspects of international management • To be able to distinguish the major dimensions which define cultural differences among societies or groups • To emphasize the need for international managers to have cultural intelligence in order to interact successfully in international environment • Know how to use culture to define attitudes and behaviours at work • Be aware of the interaction between culture and internet. 2 Culture “A set of shared values, understandings, assumptions, and goals that are learned from earlier generations, imposed by present members of a society, and passed on to succeeding generations.” Examples: – Evidence of culture is in peoples language, music, food, beliefs etc. • Related concept: – Culture shock • A state of confusion of not knowing how to behave in a foreign unfamiliar culture. Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall 3 1 20/03/2014 Culture and its importance Studies show multinationals face major management issues for poor intercultural skills of international managers. Research shows that cross cultural differences are cause of failed negotiations and interactions, resulting in losses to major multinationals of over billions of dollars! Furthermore, examples can be drawn from historical failures of Daimler-Chrysler...
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...spheres. However, these changes happened in the established framework of the balance between the sovereign independent state and the power. However, 1989 has been unique, along with brining dramatic changes such as the re-ordering of alliances and the revolutions; it resulted in the change in the State system of Europe (Cooper, n.d.). Historically, the proper point of comparison is the year 1648 when after thirty years of war a system of modern European state was emerged in Westphalia. The same type of break point was marked in Europe in 1989. Moreover, it has resulted in not just the re-arrangement of the previous system but the formation of a new system. It is based on new forms of statehood in which the states are behaving differently as compared to the past. Furthermore, alliances, interference with the domestic affairs of one another along with the acceptance of the international court’s jurisdiction has highlighted that the present states are less absolute in terms of their independence and sovereignty (Cooper, n.d.). Furthermore, the first and second world war along with the Cold War resulted in devastation in Europe without any form of historical precedent. Moreover, it also froze Europe for almost forty years which allowed new systems and new ideas to emerge in the society. It also resulted in the need to change the state system as the prevailing system which resulted in the unaccepted level of potential and actual destruction (Cooper, n.d.). Hence, this paper is focuses...
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