Chapter 1: Introduction

Ryanair brings the lowest fare of air travel in Europe. According to them, they keep their cost low so that customers will also keep their cost low and also that they are committed on having an on-time flights among the competitors. Even having the lowest fare of air travel, they said that they do not compromise passenger’s safety, the “near-perfect” baggage handling and their efficiency in ‘green’ policy.

Mission-Vision Statement

The company does not have a clear Mission and Vision Statement but they answered the question: What is our business? It is, “to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continuous improvements and expanded offerings of its low-fares service. Ryanair aims to offer low-fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” And what do we want to become? It is “To become Europe’s most profitable airline by rolling out proven low- fare, no frills service in all markets in which we operate to the benefit of passengers, people and stakeholders.”

History of the Company
Year Passengers Event
1985 5,000 Ryanair is set up by the Ryan family with a share capital of just £1, and a staff of 25.
1986 82,000 They obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus' high fare duopoly on the Dublin-London route.
1987 322,000 They acquire its first jet aircraft by leasing three BAC1-11 aircraft from the Romanian state airline, Tarom.
1988 592,000 They leases another three BAC 1-11 jets (6 in total) from Tarom, and leases a brand new ATR 42 turbo prop aircraft from GPA to service the smaller Irish regional airports. They also launches a business class service and a Frequent Flyer Club, neither of which prove particularly successful.

1989