Required Output
 Target list (distributors, agents and/or retail chains):
-The three largest retailers in the Finnish market for clothing and home textiles are S-Group ,Kesko and Stockmann department stores. In addition to these the clothing market is dominated by Swedish chains H&M, Lindex and KappAhl and Finnish Halonen, Seppälä and Moda. Within home textiles the biggest names are Marimekko and Finlayson.
- exhibiting products at tradeshows you should consider showing your collection at Finnish Catwalk which is for clothes or Habitare which is for home products involved in these fairs and travel Finland showing products to smaller stores.
- Specialized agents and importing company can be the best and safest option. These companies would first select and buy a few articles for their stock and then sell them to their customers. The commission would be around 15% and the billing would be between the supplier and the importer
-The importance of electronic commerce is also growing.According to a survey made by FINATEX (Federation of the Finnish textile and clothing industry) 20 % of the respondents had purchased women’s clothing online and about 15 % had purchased children’s clothing online. It has been estimated that electronic commerce, within the textile industry, will increase to more than 1.4 million Euros in 2016. [ (The Textile and Clothing sector: Business opportunities in Finland, 2014) ]

 Target message:All the major chains have strict store concepts and produce their own brands alongside the purchased collections. Hundreds of small shops in Finland provide an opportunity for small suppliers as their order quantities are not so big. The smaller stores probably only buy a few elements from a collection. For this reason, every product group should have several interesting alternatives to choose from, for example a collection of accessories with 20 pieces.
Tradeshows e interested in exhibiting products at tradeshows you should consider showing your collection at Finnish Catwalk that is for clothes (more information on www.finnishcatwalk.fi) or Habitare which is for home products (more information on www.habitare.fi) . Usually agents and importing companies are involved in these fairs and travel Finland showing products to smaller stores.
The inventive idea about symbol socks would make stand out "SYMBOSOCKS" from other competitors on the socks market. A pair of socks consist of two.
To get in touch whit an agents visit the website www.agenttiliitto.fi members of the Finnish Federation of Agents (classified by product). There can also be some challenges when working through an agent, for example compilation of bills can be difficult and expensive.
Every talented agent who is looking for a new inventive fashionable problem solution on the socks market should be interested on such a product. The core message should be slogan of the company "A pair of socks consist of two" how would you approach these targets? What would be your core message?

 Competitor analysis: how do similar other products organize their presence in retail
(e.g. HappySocks, Falke), if possible any information on pricing
Happy Socks a company fundated and managed by an

 Operational items: special requirements regarding packaging, the product itself, handling, tax etc. for the region, this is especially interesting for non-EU countries
 Pricing: your suggestion on how to price the product to the end customers and the distributor, would you suggest different pricings in different markets? If yes, what would the structure look like? What would you suggest in regards to pricing online vs. retail (in the same country)?
 Marketing: how would you support the local distributor in regards to marketing (e.g. which fairs could you visit, PR and Social Media activities etc.)
 Current trends: which support the success of SYMBOLSOCKS in the market, e.g. trends in lifestyle & fashion, trends in the structure of society (single households/families with many members) etc.