...Starbucks is a leading company and a niche in the coffee business, especially popular in the United States, Canada and Japan. Since inception in 1985, its growth has been attributed to its national and global expansion strategies, innovative product development and increasing sales in current markets (Starbucks Corporation, 2009, p.1). According to the 2009 annual report (Starbucks Corporation, 2009, p.2), the company’s 16,635 stores in over 50 countries generated $9.8 billion in revenue, a figure indicating a negative growth in sales. As a result, current restructuring efforts by CEO Howard Shultz aimed at increasing revenue to $23 billion by 2012 (Helm, 2007, para.4) have necessitated an evaluation of the business model and growth strategy. In this report, we will perform a SWOT analysis on Starbucks, followed by recommendations that can be implemented to improve the sales and strategies of the firm. 1.1 S.W.O.T Analysis Strengths * Starbucks has developed to outshine other coffee retailers in the market through its outstanding financial performance, and the ability to maintain its high end standards of offering premium and exotic coffee beverages. * They have managed to develop a “Starbucks culture” amongst customers by creating an atmosphere that makes the customers feel sophisticated, welcomed and more knowledgeable of their product information. When the customers feel that they are of top priority, it also helps to create a strong sense of loyalty...
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...Macchiato Company Overview Starbucks Coffee was in the business since 1971 and is based in Seattle, Washington. Because of the innovative and high-quality products and all-dimension business strategies, Starbucks Coffee becomes the leader in the global coffee industry, which owns 21,878 stores in more than 60 countries all over the world (Starbucks Coffee Company, 2015). Starbucks offers a variety of products so as the serve the customer wherever and whenever they are, including fresh foods and beverages, coffee machines and travelling muds, and ready-to-drink beverages. Company Mission “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” is the mission statement of Starbucks (Starbucks Coffee Company, 2015). Starbucks aims as to serve premium coffee, excellent customer service and valuable experience to the customers. Starbucks values the customers, suppliers and also the society. Starbucks tends to create the warmth and belonging culture, so that their customers can enjoy an energetic and wonderful day from the start of the Starbucks coffee. Starbucks keeps improving the quality of products and services; also, the growth of the company and the sustainable future of the community and environment. S.W.O.T. Analysis Strengths * Well-known developed company that been around since 1971 (Starbucks Coffee Company, 2015). * There are more than 20,000 stores in over 60 countries (Starbucks Coffee Company, 2015). * Operates in...
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...| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavours and colours. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides Monster Beverage Corp. with the information needed for...
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