Southwest Airlines
Research Report
Tommy Best - Jessica Johnson - Adam McCormick
Laura Monday - Evvan Tolly - Jessica Wirth
Mary Wrenn
ADV 340 - Dr. Childers - Fall 2009
Table of Contents
Industry Overview
Introduction....................................................................................................................................................................................................................... 1
History............................................................................................................................................................................................................................... 2
Size of Industry.................................................................................................................................................................................................................. 2-3
Stage in Product Life Cycle.................................................................................................................................................................................................. 3-4
Seasonality......................................................................................................................................................................................................................... 4
Growth Potential/Forecasts.................................................................................................................................................................................................. 4
The Economy...................................................................................................................................................................................................................... 4-5
Legal/Regulatory