...Business plan of the SaaS Company Content 1. Introduction …………………..……………………………………………...... 1 2. Marketing Strategy ……...…..………………………………………………... 1 2.1 Background …….….….……..…………………………………………... 1 2.2 SWOT Analysis .……..………..…………………………………………. 2 2.2.1 Strengths ……………………………………………………….…. 2 2.2.2 Weakness ……………………………………………………….… 2 2.2.3 Opportunity ….…………………………………………………… 3 2.2.4 Threats ……….…………………………………………………… 3 2.3 S.T.P.---- Segmentation, Targeting, Positioning …..….….…………… 4 2.3.1 Segmentation ………..…………………………………………… 4 2.3.2 Targeting ……………….………………………………………… 4 2.3.3 Positioning …………..….…...…………………………………… 5 3. Implementation of the strategy for 4ps …..……..…………………………… 6 3.1 Product……………..…………………………………….………………. 6 3.1.1 Core product ……………….…………………………………… 6 3.1.2 Extended product ……….………………………………………. 7 3.1.3 Branding ……………….…………………………...……………. 7 3.2 Price …………………………………………………..…………………. 7 3.2.1 Payment method …………….…………………………………. 8 3.2.2 Price policy ………………….………………………………….. 8 3.2.2.1 Differential pricing ……………………………………. 8 3.2.2.2 Membership pricing policy …………………………… 8 3.3 Place …………………………………………………………………….. 8 3.3.1 Online channels ………………….……………………………... 9 3.3.2 Offline channels ………………………………………………... 9 3.3.3 Distribution channels ………….….……………………………. 9 3.4 Promotion ………………………………………………………………. 10 3.4.1 Online promotion ………………………………………………. 10 3.4.2 Offline...
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...recent years a new computing paradigm has emerged: Cloud Computing. Whilst there seem to be an endless number of definitions for this new term, including one by the National Institute of Standards and Technology (NIST) that is nearly 800 words long, nobody seems to be able to settle on a true characterisation of the subject matter. In its simplest form cloud computing can be described as IT-as-a-service. Instead of building your own IT infrastructure to host databases or software, a third party hosts them on their own servers. Companies have access to their data and software over the internet (which in most diagrams is depicted as a cloud). However, is this new paradigm simply a new term for something we are already doing or is it truly going to change the future of IT as we know it? This dissertation investigates the phenomenon commonly known as cloud computing, focussing closely on its impact on small and medium sized enterprises (SME’s), and ultimately attempts to assess the future of cloud computing. The research throughout this paper is based solely on secondary research. No primary research into the topic area has been made. In order to gain a broad view and understanding of the topic various existing papers and studies, on the topic of cloud computing and technology adoption within SME’s, have been studied and critiqued. Table of Contents Acknowledgements ..........................................................................................................
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...Cloud computing is a new way of delivering computing resources, not a new technology. Computing services ranging from data storage and processing to software, such as email handling, are now available instantly, commitment-free and on-demand. Since we are in a time of belt-tightening, this new economic model for computing has found fertile ground and is seeing massive global investment. According to IDC’s analysis, the worldwide forecast for cloud services in 2009 will be in the order of $17.4bn (1). The estimation for 2013 amounts to $44.2bn, with the European market ranging from €971m in 2008 to €6,005m in 2013 (2). The key conclusion of this paper is that the cloud’s economies of scale and flexibility are both a friend and a foe from a security point of view. The massive concentrations of resources and data present a more attractive target to attackers, but cloud-based defences can be more robust, scalable and cost-effective. This paper allows an informed assessment of the security risks and benefits of using cloud computing - providing security guidance for potential and existing users of cloud computing. The security assessment is based on three use-case scenarios: 1) SME migration to cloud computing services, 2) the impact of cloud computing on service resilience, 3) cloud computing in e-Government (e.g., eHealth). The new economic model has also driven technical change in terms of: Scale: commoditisation and the drive towards economic efficiency have led to massive...
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...advantage Mission: To simplify, automate, and optimize business services while integrating new disruptive t h l i such as cloud-based iinfrastructure, software as a service, and mobile computing h l db d f t t ft i d bil ti technologies Growth Strategy: Increase Revenues Loyal, profitable, growing customers Efficiency Strategy: Optimal Utilization PERFORMANCE MEASURES $ Mainframe Market $ Professional Services $ “Next 11” Markets % Satisfaction Survey $ Service Rev/Account $ Profit/Partner/Market % Sales “Win-Rate” Rank: Industry reviews TARGETS (NEXT 12 MONTHS) $75MM next 12mo $55MM of $2B ex-USA 95% Very Satisfied+ 25% Services/Account ID 5 Best Channels Hit 30% Win-Rate #1 Major Publications (3) T1 Partners/Market COMPANY INITIATIVES Recruit VP-level Leads Retain 22 Local BD Reps “Hoteling” Campaign Account Loyalty Program Sales Incentive Program “Next 11” Strategy Cell Sales Analytics Team Integrated PR Campaign Annual BD Rewards “Next 11” Strategy Cell “What’s Next” Lunches “Knowledge base 2012” “Success Stories” plan BMC “Mobility Program” F Financial $250MM in Fortune 100 “What’s Next” Lunches “Product Lock-In” Product leadership in in mainframe market “Increase Profitability” Sell services to help adopt new technologies “Global Market” Sell into high-growth emerging markets “Optimize Delivery” Develop global sales and delivery model % Delivery USA/Foreign 20% off-shore delivery PRODUCT “Turnkey Solution” Flexible, scalable mainframe...
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...Review the process of implementing cloud computing of SMEs in UK - an Exploratory Study 1. Introduction Information technology (IT) plays an important role in increasing innovation and competitiveness and performance for small and medium-sized enterprise (SMEs). Cloud computing or on-demand computing is IT infrastructures that empower SMEs with various capabilities to store, share and access information, data and resources in third-party data center. Cloud computing when implemented strategically will help enterprises to improve their performances, processes and efficiency. Despite the importance of cloud-based computing, limited research has done to study about the implementation and usage of cloud-based computing in the SMEs within the UK context (Shiels et al., 2003). The objective of the research reviewed in this proposal is to contribute to the valuable research on cloud solutions by studying the implementation of SMEs. UK was selected for this research as in UK, SMEs accounts for the vast mojarity of all companies and it is home of innovation companies that develop with the development of information and communication technologies. The relevant literature are referred and the theoretical framework is used in this research are discussed in the next part of the paper. 2. Literature Review According to Sultan, N. A. (2011) small- and medium-sized enterprises can take a lot of advantages from embracing cloud solutions. Because no matter of what type of business...
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...Contents Introduction 1 Management Information System 1 Cloud Computing 3 Defining Cloud Computing 3 Cloud Service Models 4 Infrastructure as a Service (IaaS) 4 Platform-as-a-Service (PaaS) 4 Software -as-a-Service (SaaS) 5 Cloud Delivery Models 5 Public Cloud 5 Private Cloud 6 Hybrid Cloud 6 Challenges and Outstanding Issues 6 Loss of IT-control 7 Data Management 7 Privacy and Legal 7 Performance and QoS 8 Security 9 Conclusion 11 Introduction : Information recognized as essential for human life , where it helps to make choices and decisions in every activity . Nowadays, organizations needs information to be able to achieve its goals and maintain for survive. In business , management requires to planning , directing , controlling , making decisions and solving problems in efficient and effective way . information systems helps managers to do these functions by providing timely , accurate and relevant information . for this reason organizations investing in information systems and technology in order to achieve the most important objectives for any business through improving businesses operations efficiency and productivity which leads to customer returning and purchasing more and gaining high profits. Also , it enables to create new products and services such as ; iTunes music service . in same context , it helps mangers to make decisions with real time information which is reflected on organization's performance. As a result , firms...
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...maintenance. In this paper we will discuss what makes all this possible, what is the architectural design of cloud computing and its applications. INTRODUCTION The term "cloud" originates from the world of telecommunications when providers began using virtual private network (VPN) services for data communications. Cloud computing deals with computation, software, data access and storage services that may not require end-user knowledge of the physical location and the configuration of the system that is delivering the services. Cloud computing is a recent trend in IT that moves computing and data away from desktop and portable PCs into large data centers. The definition of cloud computing provided by National Institute of Standards and Technology (NIST) says that:...
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...contributions (moderation) 21 4.5 Using goal setting 23 4.6 Using E-Mail notifications 24 4.7 By showing the activity of community 24 5 Stimulating Social Interactions 26 5.1 By common Interests 26 5.3 By common current life transitions 27 5.4 By shared experience 28 5.5 By shared education 29 5.6 By showing the distance 29 5.7 By service: Photo Albums 30 5.8 By service: Profile watching 30 5.9 By service: Reconnect 31 5.10 By service: Groups by interests 31 5.11 By service: content rating 32 5.12 By service: Invitations to offline-meetings 33 5.13 By service: Blogs 34 5.14 By service: Polls 34 5.15 By service: Member bookmarking 34 X Sources Used 35 Background Abstract Cloud computing is becoming an adoptable technology with dynamic scalability and usage of...
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...quality contributions (moderation) 21 4.5 Using goal setting 23 4.6 Using E-Mail notifications 24 4.7 By showing the activity of community 24 5 Stimulating Social Interactions 26 5.1 By common Interests 26 5.3 By common current life transitions 27 5.4 By shared experience 28 5.5 By shared education 29 5.6 By showing the distance 29 5.7 By service: Photo Albums 30 5.8 By service: Profile watching 30 5.9 By service: Reconnect 31 5.10 By service: Groups by interests 31 5.11 By service: content rating 32 5.12 By service: Invitations to offline-meetings 33 5.13 By service: Blogs 34 5.14 By service: Polls 34 5.15 By service: Member bookmarking 34 X Sources Used 35 Background Abstract Cloud computing is becoming an adoptable technology with dynamic scalability and usage of...
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... Mahesh BahuleyanNair 000-14-6974 Abstract This research paper is to recommend or suggest cloud computing as an alternative to the obsolete and highly expensive traditional computing mechanisms. Cloud computing is a new general purpose Internet-based technology through which information is stored in servers and provided as a service and on-demand to clients. Cloud computing services including Infrastructure as a Service promise potential cost savings for businesses by offering remote, scalable computing resources. However attractive these services are, they pose significant security risks to customer applications and data beyond what is expected using traditional on-premises architecture. This paper identifies three basic types of threats related to the IaaS layer and eight kinds of attacks. These are aligned within the CIA model as a way to determine security risk. Cloud computing is a generalized term for anything that involves delivering hosted services over the Internet. These services are broadly divided into threesome categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). The study darken computing was inspired by the darken symbol that's often utilized to equal the Internet in flowcharts and diagrams. A darken assist has threesome crisp characteristics that evolve it from tralatitious hosting. It is sold on demand, typically by the time or the hour; it is elastic --...
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...Computing project has achieved the significant reduction of Cost and CO2 through the cloud computing while realizing EDI for SMEs, REACH and Financial settlement. Executive Summary: Our approach toward Green IT started with internal activities under the slogan of “CO2 reduction through Green IT” in 2005. Our group companies achieved significant results by integrating hardware and using common software. To produce further effects, these activities need to be practiced in society as a whole. For that purpose, we have developed “Green Cloud Computing,” a social action program focused on the automotive parts industry and small and medium-sized businesses outside the framework of a single company. With the spread of the Internet, web-based EDI (electronic data interchange) systems have been increasingly used as a means to exchange information between individual companies. In the automotive parts industry in among SMEs, where no industry-standard EDI system has been established, many different terminals and screens must be used, due to the lack of system integration between companies. In addition, not many small and medium-sized businesses have introduced computer systems, due to the significant costs involved. They mainly use paper documents, e-mail and fax and do not have EDI systems. Taking these facts into consideration, we have constructed a Green-EDI system (“SaaS-based Cross-industrial Standard EDI”) tailored for the automotive parts industry and small and medium-sized businesses...
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...Migrating to a Standardized ERP System in a Cloud Computing Environment at ABC Corporation Barbara Ferneyhough Managerial Applications of Information Technology – IS535 (ON) Section B DeVry University, Keller Graduate School of Management December 11, 2011 Course Project Example used with permission from student Migrating to a Standardized ERP System in a Cloud Computing Environment at ABC Corporation Proposal Topic This proposal discusses the use of multiple financial systems throughout ABC Corporation (ABC), the impact that this has upon effective corporate operations and proposes a solution. ABC maintains four different ERP systems (BaaN, PeopleSoft, SAP and Deltek) and a financial consolidation system (Hyperion) across all of its divisions leading to increased IT costs as individual systems must be procured, maintained, and manipulated to provide financial data in a format that is meaningful to the home office for reporting and strategic management purposes. Not only is this a potentially inefficient use of technology, the use of a non-standardized system impacts the ability of management to obtain, manipulate and interpret critical data elements for strategic planning purposes and regular performance monitoring. Problem The business problem to be solved is how to improve operational efficiencies, reduce IT costs, and improve insight into the financial management aspects of the company for improved strategic planning and performance monitoring. Approach ...
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...| M35BSSBusiness Process Integration | Coursework Reflective Pieces | Module leaderMark HaylesStudentFernando del Rio PerezSID: 40201587/27/2012 | | Contents Contents 2 List of Tables 2 Reflective Piece1: SAP and Article Review 3 SAP- Company ,products/services and benefits 3 Article review: Enterprize resource planing in reengineering business…………….....6 Reflective piece 2: Impact of Internet Technology on ERP 7 Benefits and adrawbacks of Web - based ERP systems 8 Reflective Piece 3: Understanding of ERPsim Game 10 Reflective Piece 4: Data mining and competitive advantage 12 Applications of Data mining 13 Reflective Work 5: ERP Sim Experience 15 List of References 17 List of Tables Table 1. SAP Business suite applications 3 Table 2. List of benefits and drawback of ERP systems 5 Table 3. Benefits and drawbacks of web - based ERP systems 9 Table 4. Individual roles of the group members 10 REFLECTIVE PIECE 1 – SAP and Article Review SAP- SAP – company, products/service and benefits Formed in 1972, SAP (Systems, Applications, and Products in Data Processing) is seen today as the largest inter-enterprise software firm in the global market. Due to the wide range of products that they have, SAP has become the third largest independent software solutions supplier for businesses. The headquarter of the company is located In Walldorf, Germany, However, they have subsidies in over 50 countries and thousands of customers...
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...2012 International Conference on Computing, Electronics and Electrical Technologies [ICCEET] Cloud Computing - Concepts, Architecture and Challenges Yashpalsinh Jadeja Dept. of Computer Engineering & IT U. V. Patel College of Engineering, Ganpat University Kherva (Mahesana), Gujarat, India yashpaljadeja@gmail.com Kirit Modi Dept. of Computer Engineering & IT U. V. Patel College of Engineering, Ganpat University Kherva (Mahesana), Gujarat, India kirit.modi@ganpatuniversity.ac.in Abstract- With the advent internet in the 1990s to the problems. Cloud computing deals with virtualization, present day facilities of ubiquitous computing, the internet has changed the computing world in a drastic way. It has traveled from the concept of parallel computing to distributed computing to grid computing and recently to cloud computing. Although the idea of cloud computing has been around for quite some time, it is an emerging field of computer science. Cloud computing can be defined as a computing environment where computing needs by one party can be outsourced to another party and when need be arise to use the computing power or resources like database or emails, they can access them via internet. Cloud computing is a recent trend in IT that moves computing and data away from desktop and portable PCs into large data centers. The main advantage of cloud computing is that customers do not have to pay for infrastructure, its installation, required man power to handle such infrastructure...
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...expensive. Cloud computing services has been gaining significant importance due to its characteristics of making IT infrastructure and resources more agile, has reduced dependency on device and location, enhance performance and productivity with several other benefits. The basic meaning of cloud computing is the storing and accessing of data and programs over internet rather than one’s computer’s hard drive. The cloud is defined as a collection of interconnected IT services and infrastructures, which are accessible through a network (Erl et al., 2013). Cloud computing enables multiple users to share resources, which are located dynamically and used as per the demand. The main aim of cloud computing is that it allows users to use all the technologies, without requiring to have deep knowledge or expertise about each one (Rhoton, 2010). The cloud services aims to reduce the cost of setting up and maintaining IT infrastructure instead it enables the user to concentrate on the core business. Cloud computing services provides the advantage of fewer operational issues, which is a great advantage for the small and medium size businesses since it allows they do not have to own the resources such as servers, software and infrastructure and can use the resources of the service provider. Cloud computing services allow the users to transfer data between different systems without locking the businesses into one provider (Nielsen, 2013). The other advantages of cloud are that it provides flexibility...
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