...CENTRAL ISSUE: Sabor, Inc. is facing a potential shortage of supply of marconil, a new high-tech raw material for air filtration. During the past three weeks Sabor has been approached by three suppliers advising of this potential shortage and encouraging Sabor to sign long-term supplier contracts for the product to hedge against shortage. Sabor is not well-informed on the manufacturing process for marconil, however we are aware that two of the three component raw materials used to produce marconil are by-products from industrial processes and are reasonably stable. The third component raw material is the unknown. Further, we have heard rumors in a few years a much lower-cost substitute material for marconil might be developed. SIGNIFICANT FACTORS: 1. Potential interruption of supply of marconil (used for air filters) will have negative effect on sales revenues. 2. Current suppliers are pressuring Sabor to enter into long-term contracts. 3. Air filters currently represents 9% of corporate sales and is increasing 4. Current supply practice is to purchase needs on quarterly, semiannual or annual contracts. 5. Sabor is unknowledgeable in manufacturing process of marconil. 6. Rumors are that a lower-cost substitute for marconil will be developed in a few years. 7. Sabor air filters provide guaranteed continued sales volume for years due to replacement needs every six months 8. Marketing forecasts for moconil air filtration sales have been off-target (undervalued) ANALYSIS...
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...Case 3-3 Southeastern University Name: Yanchen Liu/Yu Wang/Yang Zhang/Yi-Chieh Chen/ Wenmin Huang/Zishu Lin Group: 2 Date: 09/03/15 SITUATION: 1. Ray soles,vice president of supply chain management at Sabor Inc,ganna sign long-term contracts about the supply of marconil and ganna try to access advisability of such commitment. 2. Sabot inc,produced high-quaility consumer and industrial air-conditioning and heating units,and the air conditioning needs the marconil as the material. 3. Marconil,a high-tech raw material for air filtration,had potential shortage and also stated increase significantly as a per-centage of total sales.. Current situation: * There are three suppliers including …….. * The population became more and more cared about the air quality. * Compared to other filters,the marconial air cleaning was more efficitient,which means the marconial can be replaced every six months.when combied with ultraciolet lightm,the marconial air cleaning was considered a hugh leap forward. IT cost 28 percent of selling price. * The air filtration sales became more and more frofitable,also excess the company’s forecasting. * Purchased folding machine had not been installed. * The number of similar cases is nearly 275 each year. * The current price of marconial was 50. * Bilt chemical proposed five year contract,25000 pounds for current year,20 percent annual increases.Warton Inc.proposed...
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...Indice Sobre este e-book....................................................................................................................... 1 Accesorios necesarios................................................................................................................. 2 Receta de paella valenciana ....................................................................................................... 3 Receta de paella mixta ............................................................................................................... 6 Receta de paella de verduras ..................................................................................................... 9 Receta de paella casera ............................................................................................................ 11 Paella de coliflor y bacalao ....................................................................................................... 13 Receta de fideuà de Gandia ..................................................................................................... 15 Receta de arroz al horno .......................................................................................................... 17 Receta de arroz negro .............................................................................................................. 19 Arroz a banda ..............................................................................................................................
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...($165 xlb) * 1/2 naranja ($16 xlb –lb tiene 3 unds) * 1/4 taza de brugal añejo ($464 botella) * 1/2 cuchara de aceite de oliva ($245 xbotella 500ml) * Sal y Pimienta al gusto CARNE * 1/2 melocotón ($155 xlata de melocotones en mitades) * 1.5 cuchara de mermelada de melocotón ($237 xpote 370g) * 1 cuchara jugo de lima ($47 xlb -6 unds) * 1/4 cuchara de mantequilla ($162 xlb) * Sal y Pimienta al gusto 1. Rallar la piel y sacar el jugo de la naranja 2. En una bandeja para hornear, mezclar el jugo de la naranja, el aceite y el ron 3. Salpimentar el lomo y dejarlo en maceración con la mezcla hecha previamente en la bandeja durante 30 minutos. Voltear cada tantos minutos para que el lomo tome el sabor por todos lados 4. Calentar el horno a 180º arriba y abajo 5. Poner la bandeja en el horno con la carne y la mezcla por 30-45 minutos (tener en cuenta que el tiempo puede variar según el horno y el grosor de la pieza de lomo) 6. Voltear la carne cada cierto tiempo y echarle el jugo por encima. SALSA 1. En un cazo, calentar la mermelada con el limon 2. Cortar el melocotón en dados pequeños y añadirlos a la mermelada con una pizca de sal y pimienta. Calentar a fuego suave durante 5 minutos. 3. Sacar la mermelada del fuego e inmediatamente incorporar la mantequilla 4. Si la carne deja caldo en la bandeja después de cocinada, agregar el caldo a la salsa mermelada y remover muy bien 5. Servir la carne cortada...
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...tapa. * Leche Colun Light con Chocolate 200 cc , 1 Litro, con tapa. * Leche Colun Light Semi Descremada con Chocolate 200cc, 1 Litro, con tapa. * Leche Colun Semi Descremada con Manjar, Frutilla, Vainilla, Platano de 200cc, 1L con tapa. * Leche Colun sin lactosa con chocolate 200cc, 1 L. * Leche Colun sin lactosa Descremada 1L. * Leche Colun sin lactosa Entera 1L * Leche Colun sin lactosa semi descremada 1L. * Leche Colun en polvo descremada 400g, 900g, con cierre Zip 400g y 900g. * Leche Colun en polvo entera 110g, 120g, 400g, 900g, con cierre Zip 400g y 900g. * Yogurt Naturalmente Sano, rico en proteínas, de textura cremosa y saborizado con productos naturales. * Yoghurt Batido Colun sabor Cereza, Damasco, Frambuesa, Frutilla, Mora, Natural, Pina,...
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...Dieta de la desintoxicación: 6:00 y 8:00am. ¡A levantarse!(los horarios se modifican dependiendo de tu rutina) Recomendado: Exprime un limón fresco en agua caliente (al gusto) y tómalo lentamente. Si es lo primero que tu organismo ingiere en la mañana, la mezcla va directamente a los intestinos y ayuda a limpiar la materia fecal. ¡No lo hagas!: No bebas agua fría. Esto paraliza el estómago y crea distensión. 6:30am. Tiempo de semillas Tienes dos opciones: * Pon dos cucharaditas llenas de semillas de lino orgánicas en un vaso de agua filtrada * Puedes poner una cucharada de las semillas en agua caliente la noche anterior. Bébete el líquido en las mañanas. 8:00am. Desayuno. * Recomendado: Fruta y más fruta. Las aptas: manzana, pera, papaya, piña, cereza, melocotón, ciruela, sandía, albaricoques y bayas. Recuerda: siempre debes tenerla a temperatura ambiente, nada de productos sacados de la nevera. Come hasta que te sientas satisfecha; mastica despacio y muy bien. * ¡No lo hagas!: Naranja o zumo de naranja. Si te inclinas por las uvas, no las mezcles. * Dosis de zumo vegetal: Prepara una infusión con 1 pepino, 1 cuarto de raíz de jengibre (pelada), 4 tallos de apio, 1000g de brotes de alfalfa, 3 ramitas de perejil y 1 zanahoria (pelada) 9:30am: Hora del té. El día de la desintoxicación tiene varias pausas para tomar té. Tiene poder curativo e intensifica la desintoxicación. * Recomendadas: Té de hortiga, de diente de león...
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...porciones Ingredientes: Para la gelatina transparente: 40 gr o 4 cucharadas o 5 sobres de grenetina Duché 1 taza de agua fría 1 litro de agua 300 gr de azúcar refinada 10 ml de esencia Duché sabor piña 1/8 de cucharadita de ácido cítrico Para la gelatina inyectable: 20 gr o 2 cucharadas o 3 sobres de grenetina Duché ½ taza de agua fría ½ litro de agua 50 gr de azúcar 8 cucharadas de leche en polvo 5 ml de esencia Duché sabor coco Colorante vegetal rosa y verdeUtensilios: 10 copas neveras de plástico 10 moldes de media naranja de plástico 1 jeringa 1 trapo húmedoManera de Preparar : Para la gelatin transparente, hidrata la grenetina Duché en el agua fría hasta que esponje. Calienta el agua restante con el azúcar sin que llegue a hervir, retira y agrega la grenetina hidratada sin dejar de mover para que se disuelva. Deja tibiar e integra la esencia Duché sabor piña y el ácido cítrico. Vierte hasta la mitad de las copas y a tres cuartas partes de los moldes de media naranja; refrigera todo a punto firme. Para la gelatina inyectable, repite el procedimiento para hidratar la grenetina Duché. Hierve el resto del agua con el azúcar; retira, añade la grenetina hidratada, luego la leche en polvo y mueve hasta desaparecer los grumos; integra la esencia Duché sabor coco. Divide la gelatina en dos partes, una píntala de rosa y la otra de verde. Para hacer las flores, carga la jeringa con gelatina rosa, introdúcela en los moldes de media naranja y forma los...
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...Nike recently released an advertisement video on July 13th, 2015, “Short A Guy,” the hit video has been seen on TV and has over three million views on YouTube. As a company, Nike has set out to have the gear that will make the customer look as nice as they play. Top flight athletes all across the country use their gear, and in this advertisement it showed the likes of Mike Trout, Andrew Luck, and Anthony Davis all wearing Nike apparel playing their own respective sports. Trying to get the audience to buy their athletic gear, this advertisement clearly appeals to those who are interested in athletics and does so through the use of ethos, logos, and pathos. Throughout this advertisement, the audience is taken through a variety of settings and that is the context for this particular piece. Nike's mission statement is "To bring inspiration and innovation to every athlete in the world." Through the ad they are trying to inspire athletes but also sell them on their clothing to take them over the top as players. As the advertisement plays, it shows the different settings and all the people wearing Nike apparel. Also, it showed the famous athletes in the video wearing Nike gear, and they would tell the kid they are, “Short a Guy.” As he would go from sport to sport, he changed clothes into different sports gear that Nike sells. The audience the author is trying to target are people that enjoy athletics, and that’s why the use of well-known celebrities is key to this ad. Seeing these...
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...In today’s society, we don’t hear cases about monsters scaring children and transforming into heroes. Monsters that turn into heroes come off as rare in the fiction world where most people only see one side of a monster. Two works that suggest monsters becoming heroes are The Cat in the Hat and Monsters Inc. At first, these monsters come about as scary looking but that’s not how these selctions end up; finishing with a twist in the end with monsters showing a care for human children. While written 40 years apart, Dr. Seuss’s The Cat in the Hat and Pete Docter’s film Monsters Inc. demonstrate responsible behavior in interactions with children and show the flawed characters who though their journey have monster heroes who interact with human children and then accept responsibility for the messes they have created. The Cat in the Hat and Monsters Inc. portray a child’s adventure as a result of showing up unexpectedly. The Cat enters out of the blue introducing himself to the two children and begins creating chaos around the house because he’s being a careless cat. The Cat unlocks a crate and frees the two identical creatures with blue hair who rally round the Cat...
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...The advertisement gets the audience attention effectively by utilizing the rhetorical element of pathos. The advertisement does this by using an overweight boy so that the viewers can in a way relate to this boy struggle of trying to lose weight and be active. By doing so the advertisement makes the audience feel empathy for the boy. The advertisement also appeals to your emotions by staying in just a single shot of just the boy jogging; by doing so you get a full view of the facial expression visually see he is motivated. The advertisement does not include any background music. All the audience can hear are the boy light steps, heavy breathing, and the voice of the man speaking. Although, there is no background music the advertisement still manages to be upbeat and inspiring to the audience. The advertisement effectively uses the rhetorical element of ethos. The ethos is effective because the brand Nike has been around since 1962 and is recognized worldwide to the public. The company is highly respected in many parts of the athletic industry. The brand also has a long list of spokespeople and commercials that built credibility to the brands name. By choosing an average overweight boy, Nike is using someone is can be relatable to mass audience. The audience can feel as though that they can trust the boy using Nike because the boy is just like the audience. Although it is a critical aspect for Nike to have credibility when selling their products such as using celebrity endorsers...
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...Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture. Nike started with two key people that pushed this company Bill Bowerman , Co founder of Nike and olympic track coach, his search for lighter and much more durable racing shoes for his Oregon State track runners. Combined with Phil Knight's need to make a living while still living out his passion for the athletics. The two became friends over track and the desire to find products that gave a better performance than what was available to them at that time, between the two of them, the seed was planted and from that came the most influential sporting company. A key moment in Nike history was when Phil Knight traveled to Japan on a world-tour searching for a call on his life trying to decided what he was meant to do with this new goal on a random whim he...
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...ADVANCED MARKETING STRATEGY 362MKT Example on Nike Dr. Eric Chu 362Mkt‐2012 Example Company Background • NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. The mission of Nike is to bring inspiration and innovation to every athlete in the world. 362Mkt‐2012 Example Product Market • Garment Industry – The garment industry consists of different categories of wearing apparels that serve both beauty, comfortable and body protection. – Product categories could involve men wear, kids wear, sports wear, ladies, … 362Mkt‐2012 Example Market Audit (1) • External Environment – By STEEPLE • Social factor: people are more concern with health, fashion and beauty. Diverse segments are emerging in the garment industry. (Opportunity) • Technology: different material by nano technology could help to build more comfortable garment for consumer market. Different material available lead to better design for manufacturers. (Opportunity) • Legal: pirated products costs a lot of money for litigations in the industry. (Threat) 362Mkt‐2012 Example Market Audit (2) • External Environment – By 5‐forces • Supplier: supplier marketing in the garment industry are mainly small low costs manufacturers in the area and many suppliers are available. Suppliers bargaining power to the industry is low. (Opportunity) • Buyer: Information transparency increase and there are lot more competitive products for customers to choose...
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...There are numerous sneakers launched by distinct identified and unknown organizations for gamers each and every yr. Some sneakers are extremely unique and a few are costly. Nike, Reebok Jordan,Adidas are best brand identify who promote favourite sneakers for gamers. This 12 months Jordan business also reviled new sinkers and 1 is most latest Air Jordan and quickly its colorway are releasing quickly. An additional current release of jordan business Air Jordan XX9. The two Michael Jordan and Tinker Hatfield collectively launched Air Jordan series which gets to be most promoting footwear from the 12 months. At exact same time Jordan launched an additional pair of footwear Air Jordan III which can be depending on Chicago Bulls-themed edition which seems desirable for red lining and white brand.Shortly, it's turn out to be well-known as well as Michael says 17 from the 29 Air Jordan footwear. Jordan organization unveiled the 2nd edition of Air Jordan within a particular occasion which was black shade with 23 inch brand created for basketball gamers and athletes. Additionally, it attracts thoughts of player as well as other folks. Its reputation can also be raised to best. Nike announced that Jordan Brand endorser Russell Westbrook will launch air jordan shade way maybe throughout Oklahoma City Thunder's video games inside the 2014 NBA gaming. Nike also additional that Air Jordan XX9 will likely be greatest suit for basket ball gamers which might assist within the taking part in battle...
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...Blue jeans! The most popular clothes in all the time. We see people wearing this invention on every day and any occasion. There is no fashion trend has been worn for this long as blue jeans. Jeans are an icon of fashion item, and they manufactured in many fits such as skinny, slim, straight, boot cut, low waist, anti-fit, and the classic. Jeans pants have increasing fashionable. The word "jeans" came from a material called Jean which is named by sailors from Genoa in Italy and they wore clothes made from it. Do you ever thought about jeans? How had it made and how it was invented? Jeans was invented by Jacob W. Davis in partnership with Levi Strauss & Co. In 1831, Jacob W. Davis was born and he was trained and worked as a tailor. He owned a tailor shop which is making tents, horse blankets and wagon covers for trains. Jacob was using a really heavy cotton fabrics named "Duck" and "Denim" which he is buying them from Levi Strauss & Co. The history of jeans is begun in San Francisco. One day, a lady customer came to his shop and asked for a clothes for her husband which has obesity and he couldn't find him a suitable clothes in shops. The lady has requested Jacobs two pants to be made as strong as possible. The tailor thinks about the copper rivets that he is using them on horses blankets and he put them on the pockets of the trousers so they don't tear. Then, these pair of pants get liked by people and became a very popular for heavy work. He had come up with an unusual way of...
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...Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 56,500 people worldwide and in 2014, Nike's global revenue amounted to about 27.8 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 12.3 billion U.S. dollars. Of that 12.3 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 7.5 billion U.S. dollars. Statistics and Facts on Nike Statistics and Facts on Nike A new range of Nike apparel products assist the body’s natural ability to regulate temperature when running in a variety of conditions. The innovations are informed by Nike’s "Nature Amplified" design ethos — an approach focused on the body in motion and fueled by scientific data and athlete insights — to keep runners comfortable, protected and focused on performing at their best. Nike designers...
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