2. what is GE trying to achieve by moving some one of the headquarters of its global business to foreign location? How might such moves benefit the company? Do these moves benefit the United States?
- By GE trying some of it’s headquarter to foreign location they are trying to achieve a closer relationship with the people and government of the country, close to its customer. China, for example, the government is large customer, and working closely with government, it is necessary to understand deeply local language and culture sensitive in order to be successful. That is difficult for outsides to gain, so by having a local office you can obtain this by hiring Chinese. They can understand clearly what these customer need and supply exceeds expectations. It would be less likely make maketing mistake.
- Benefit : gives opportunity to get closer to customer and can be able to know culture and customer of the local countries. By locating in those economies where it is growing rapidly, GE can better design equipment that is best suited to local needs then they can gain sales in the developing world. Convenient transportation, example GE Healthy Care like London, it allow easier flights to anywhere in the world. People likely to buy and use a product that made with in their country
- I don’t think is has benefits for the United States when GE moved to different countries. The main goal is to have benefits for the internationalization of the company and to be closer to its customer.