Racism and Sexism in Advertising

I think what is wrong about Sadiq’s opinion with a phone company’s depicting an African American having a good time is that the author is too judgmental against companies who use this kinds of methods of advertising. The Boost Mobile Phone Company features this kind of advertisement because of some certain reasons they have, such as Sex Sells. The image of this “African American young man sitting in a hot tub and staring into the sky, joined by the three attractive women- two white, one under each arm and one African American action farther to his left” is a way to catch people’s attention. It’s obvious that the author is in favor with the African American people, but what about the white people? He is also discriminating them by their actions of nudity, in my opinion.
It doesn’t mean that the company is unabashedly releasing those images to stereotype the African American sexuality, its up to the models if they want to portray that kind of image they want to convey. They are the ones who make the decision if they want to pose or not. Also, it’s the audience opinion if white women really are the “pay off” for today’s young African American male. Sexuality is one of the keys for a product to sell its produce just like what the Boost Mobile Company wanted to do, to make a profit out of it. In addition Sadiq sounds biased of the way he’s protecting the African American people. I mean it is right to protect somebody’s image but he should also think about other people as well. The author seems to exaggerate about the company using sexy gimmicks. In today’s society people creates certain advertisement for anything, that’s usually what they’re aiming for. They want consumers to associate their product with something strongly enough that it influences their purchases.
Most sexual advertising targets men and women, so it’s natural for