History and backgrounds
Johnson and Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer found in 1886. The corporation’s head quarter is located in New Brunswick, New Jersey, United States and its consumer division in being located in Skillman, New Jersey. It includes around 250 subsidiary companies operating in more than 57 countries and products sold in over 175 countries. Johnson and Johnson had worldwide pharmaceutical sales of $16 billion for the third quarter of the calendar year of 2011 (Newswire, 2011).Company’s main three founders were Robert wood Johnson, James wood Johnson, Edward mead Johnson. Company have approximately 111,000 employees globally. Johnson and Johnson brand include numerous household names of medication and first-aid suppliers. Among it well known consumer product are the Band-Aid brand line of bandages Tylenol medication, Johnson’s baby products, beauty products, clean and clear facial wash. Johnson and Johnson there is no mission statement that hangs on wall. Instead, for more than 60 years, simple one page documents- the Johnson & Johnson Credo- has guided the company‘s actions in fulfilling its responsibilities to its customers, employees, the community and stockholders. Johnson and Johnson market leading brands in the baby care, skin and hair care, wound care and topical, oral health care, women’s health, over-the-counter medicines, nutritionals and vision care, beauty care and personal care categories. Here is a list of some consumer brands manufactured by Johnson and Johnson.Nicoderm, Nicorette, J and J first aid kid, Band-aid, Tylenol, Motrin, Benylin, Reacytive, Listerine, Plax, Aveeno, Clean & Clear, Neutrogena, Splenda, Carefree, Stayfree

Company strategy:
Johnson and Johnson in CanadaIn 1989, the Gilmour Brothers, a Montreal agency, began