...PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control. Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach...
Words: 874 - Pages: 4
...stakeholders. According to Starbucks (2004), a responsible company is the one who always listen to the stakeholders and response honestly with concern. Stake holders can be categorise as a person, organisation or a group that has interest or related in an organization. Examples for stakeholders are directors, creditors, employees, shareholders, supplies, government, the community and unions. Proton 1.2 History of Proton Malaysia PROTON (Perusahan Otomobil Nasional Berhad) started their very first business on May 7, 1983 and main in manufacture, sell motor vehicles and related products, which including spare parts accessories for vehicles and other components. As a very memorable history, the first car that produced by PROTON is Proton Saga (Appendix 1), which is launched on July 9, 1985. The original idea that conceived the Malaysia car is actually by a Malaysian, his name is Dato’ Seri Mahatir Mohamed, which is prime minister from Malaysia. The main office for Proton is in Shah Alam, with an area of 923 900 square metres and originally designed a capacity of 80 000 units per year. Moreover, the capacity has been increased to 230 000 units per year in 1997 and with the construction of medium value factory, which located next to the main office. Proudly to announce again, today, the...
Words: 2670 - Pages: 11
...Acknowledgement [pic] Alhamdulillah, first of all I would like to thank Allah S.W.T as finally i was able to finish our assignment that has been given by our Integrated Case Study lecturer which is Dr. Maheran Zakaria. I have given my best to ensure the assignment can be finished and submit on time although I have to face few problems during the process finishing the case study. Hope that all of the effort during of the case study will be giving a lot of benefits to me for now or in the future. Table of Contents | |CONTENTS |NO. OF PAGES | |No | | | |1 | |3 | | |INTRODUCTION | | |2 | |5 | | |SWOT ANALYSIS | | |3 | ...
Words: 3375 - Pages: 14
...7 May 1983. The company was initially wholly owned by the government of Malaysia through Khazanah Nasional and was headed by its founder, Dr. Mahathir. Proton approached Mitsubishi Motors between 1983 and 1984 and brokered a joint venture between both companies for the production of the first Malaysian car. The result of the collaboration was the Proton Saga, which launched on 9 July 1985.[3] It was based on the second generation 1983 Mitsubishi Lancer Fiore 4-door saloon and powered by a 1.3-litre Mitsubishi Orion 4G13 engine. The first Proton Saga to roll off the production line in Shah Alam is preserved in the Muzium Negara as a symbol of the beginning of the Malaysian automotive industry. Sales of the new Saga outstripped supply and Proton struggled to meet the growing demand, but by mid-1986 it had captured a 64% majority domestic market share in the Below 1600cc segment.[4] Later in October 1987, a hatchback variant called the Proton Saga Aeroback was launched and featured a more powerful 1.5L Mitsubishi 4G15 engine and a redesigned rear-end. Proton entered the United Kingdom in March 1989 with the Saga saloon and hatchback duo, where the Malaysian company set the record for the Fastest Selling Make of New Car Ever to Enter the United Kingdom.[5] Nonetheless, Proton did experience an overall decline in sales during the...
Words: 10373 - Pages: 42
