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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY

[A CASE STUDY OF BISLERI]

A

RESEARCH REPORT

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
TO
INDRAPRASTHA UNIVERSITY, DELHI (2004-06)

Submitted To : Submitted By :
Mrs. Harpreet Kaur Nitesh Kumar

BLS INSTITUTE OF MANAGEMENT
MOHAN NAGAR GHAZIABAD

CONTENTS

CONTENTS

Acknowledgement

Executive Summary

INTRODUCTION

• About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography

Annexures

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri Ltd.

I am very grateful to Mrs. Harpreet Kaur (Faculty) for his guidance and encouragement for his Kind Cooperation.

The moving spirit behind this research was all of them, without their constant encouragement and support this research would not have been a successful outcome.

NITESH KUMAR
MBA IVth Sem.

EXECUTIVE SUMMARY

TITLE: ANALYSIS OF MARKETING STRATEGY OF

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