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Saitaryware Introduction

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Submitted By nitin89
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Bathrooms and kitchens were once considered just as one portion of home where people usually visit early in the morning to perform their daily routine. But today they are one of the important considerations for a buyer when he buys a flat or builds one for him. Today various sanitary companies across globe are providing innovative and creative solutions to their consumers. Bathrooms are becoming more and more intelligent and eco friendly which not only saves water but also gives unbelievable facility to their users. Bathrooms are becoming comfort zone today. From faucets to showers, cisterns to waterless urinals, each and every equipments are being designed to give more comfort.
The sanitary industry in india is neglected in early nascent stage but now is creating news with many international players are entering into the market with their ground-breaking out of the box solutions.
Indian sanitaryware industry is currently in its growth stage. Indian sanitary market is currently leaded by Hindustan sanitary ind. Ltd. (HSIL), EID parry’s comes next. the other major players are cera, jaquar, marc etc. the market statistics have become interesting after the introduction of international brands into the market through joint ventures. Name a few are toto from Indonesia and American standard from Thailand ,hans grohe , grohe ag both from germany, sanitech group of finland. Hsil has roped in hans-grohe , sanitech group to complete its product range.
Although market has huge potential but all international brands comprise of only 10% of total market pie. But with their presence felt in market, Indian companies are making aggressive moves. In past 12 months hindware has launched around 50 products. Cera not being behind has provided its product in more than 18 colors range.
So what is it that is attracting many international brands to the country? The reasons are high augmentation of still to be penetrated higher middle income group in the country, & unparalleled growth of infrastructure. If words of an industry expert are to be believed only faucet market in india is of around $ 200 million alone. These companies’ products are two to seven times more expensive than Indian products but in near future they will be setting up production unit in india also. Companies are trying to capture the emerging market with pioneering ideas of marketing with emphasize on customer service.
During my tete-a-tete with various builders and senior persons I came to know that today’s consumer is very brand conscious, and he look for branded instrumentalities whenever come to visit sample house. “today’s consumer is very intelligent and knows one n’ all brands. Sometimes they demand one brand over other.” Companies taking cues from these ideas are trying to cross the threshold of consumer mind.
International brands are making their presence felt by their novel offerings and giving value to the consumer money. Mostly they are targeting the upper segment of market and keeping their eye on high end customers who do not mind to give some extra in order to get a bathroom of their dreams. They are putting a lot of weight over their past experience, in the world market.

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