...related to communication competencies since the last decade until now. However, the availability of the studies on communication competencies has not been explored in depth particularly in the direct selling context in Malaysia. To understand the direct sellers’ communication competencies, a conceptual framework will be built based on related literature studies. Literature reviews have shown a variety of studies on communication competencies from the behavioral and cognitive perspectives. Although numerous studies have provide understanding of communication competence in various context, there is a gap in viewing communication competencies in a more dynamic context, particularly in the process of communication of direct sellers with their potential customers. This paper attempts to discuss the importance of a dynamic research related with communication competencies by developing a conceptual framework for a direct selling as a communication process. INTRODUCTION The key purpose of this paper work is to discuss the need of developing a conceptual framework for studying communication competencies of direct sellers in Malaysia. Research on...
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...Computer Company is currently in a crisis, determining how to price the Atlantic bundle is a decision that is crucial at this time. Atlantic is a manufacturer of servers and highly technological products and is currently in the process of entering a market that is led by Ontario Computers. This market is within the basic server segment, where Ontario Computers has 50% market share, meaning that Atlantic has less experience and knowledge of the market in regards to what is valued and expected. A complete evaluation and analysis of the benefits and drawbacks of different pricing strategies will help determine the proper pricing strategy. In addition to the problem of the pricing strategy, Atlantic also has to determine the proper marketing approach for salespeople to utilize in order to communicate the reasoning behind this price. Atlantic will also have to take steps in regards to problems related to our marketing organization. With the upcoming Small and Medium-Sized Enterprise Systems Solution Trade show, Atlantic has the ability to communicate our pricing strategy for the PESA software to potential customers, gauge both the competition’s and customer’s reactions to the pricing strategy and organize the Salesforce and business model in a more effective and efficient manner. Problems * First Problem: Determining Price and Pricing Strategy Firstly, Atlantic’s largest problem is which pricing strategy to utilize and how to create a price to propose to DayTraderJournal.com...
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...Academic Attitude During the course of a student's progression through academia, he must learn that the teacher cannot think for him. It is essential for a student to free his mind, allowing thought to flow. Instead of waiting for the answers to be handed to him on a silver platter, he will rise to his full potential, above to the meta level, and for himself, determine what the answer is. The student must also become active in his learning. Therefore taking his academic potential to the higher level. As well as achieving the higher level of thinking, the student must actively pursue his learning. The way a student approaches his education, weather he be in junior high or seeking his doctorate, is his academic attitude. The student should no longer be baby sat. She must think for herself rather than be force fed information. To achieve this higher level of thinking, as Roger Sale explains, takes discipline. Through discipline the students' mind becomes liberated, allowing her knowledge to become "active" (Sale 14). Therefore, by making her knowledge active, the student is able travel past the surface and explore the information in a deeper sense. In doing this, learning does not become a habit. Rather, instead of memorizing material to perform well on a test, or regurgitate it into a paper, the pupil synthesizes the information presented, relating it to other things, hence, learning about the subject. Information, then, is no longer strictly exchanged from teacher...
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...millions by offering new Coke Mismo- “Ito na ang sarap to carry” by Coca-Cola Company with its perfectly sized 300ml. The Proponents decide to focus only on Coke Mismo because the company’s main point is to sell beverage at affordable price and handy. As we all know the company is engage in trading business meaning we just don’t sell products but at the same time service through deliver. Identify your potential market The potential market of the company is that sari-sari store, bakeries, carinderia and other stores who are selling Coke Mismo that are not directly getting their supplies from Coca-Cola dealers. Identify your customers D2Go target customers are students, office workers and by passers who are mostly going out and prefer to buy drinks that are on the go. Pricing Strategy The pricing strategy that the company will use is penetration, meaning the business will sell the product at a cheaper price. Marketing Method Segmentation is the marketing method that the company will use. In this method, the company will segment first the potential customers and eliminate those are non buyers. Also, the company will use word of mouth system and networking meaning the Proponents will sell its product first to their families, relatives and friends. lll. Technical Plan Materials and Sources of Supply The company will get products from Warehouse General...
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...primary reasons, the size & weight. Heavier and thicker wallets are more difficult to carry; they may not fit in your pocket and generally cause discomfort to carry. Carrying a very thick wallet in one’s back pocket can also cause back problems with associated posture issues from sitting on the offending item for long periods. Big Skinny also promotes additional benefits from standard skinny wallets including the ability to secure items due to the rubber coating on the interior, and the durability to machine wash their wallets without causing damage. Big Skinny’ initial success was a result of the products and sales approach. They were able to develop a cool brand and engage directly with customers at fairs & festivals. This in-person selling technique enabled them to articulate the key features of their product in a way that customers understood, but the sales model was not sufficiently scalable to allow them to grow as fast as they wanted. However the direct approach was still effective to promote the brand, connect with the consumers, and gather their feedback for use in wider efforts. Their move to mass-market promotion was started with print advertising (billboards, postcards, & newspaper/ magazine ads) in key regional markets to increase brand exposure. These efforts created incremental success but did not generate enough demand to achieve the success they desired. The costs and management overhead to scale this off-line marketing campaign to a wider audience...
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...implications for businesses? The case study implies the supply of and demand for employees and the implications for businesses are vital. Based off the case study, Appealing and choosing the right talent is significant to a company’s success. The older tech companies are increasingly competitive it can be difficult because they are not as attractive as the newer in companies so they have to create a strategy to get the attention of potential students. For tech companies, the hiring procedure is critical since it is the understanding, expertise, and proficiencies of their employees that establishes these companies’ proficiency, modernism, and in due course, financial accomplishments. IBM for an example states that, “Our competency frameworks described the personal development attributes that individuals needed to be successful over a broad career span, (Strategic HR Management, 2010) Question-2-What is the meaning behind the “search for the purple squirrel” in relation to spotting talent? Is this relevant to non-tech companies, as well? Discuss. The meaning behind the search for the purple squirrel is essentially articulating that impeccable employee most likely does not exist or is extraordinarily hard to attain. This is relevant to non-tech organizations as well. Any company when looking for employees are searching for the ideal employee, however, since the purple squirrel does not exist the perfect candidate can be unrealistic if not impossible. Nevertheless, employers still...
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...few teenagers and young women wanted to buy our products. What naturally comes is that only modest revenue and earnings growth have been achieved in a ten year’s time with annual sales growth of less that 1.5%. Now the company is in a very crucial point to make some big strategic changes. 2. Discussion 2.1 Branding Strategy A basic decision in marketing products is branding, in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of other companies. In order to maintain the brand loyalty and win more consumers, a new brand strategy has to be carried out. We have to develop positive brand awareness and an association of the brand in consumer’s mind with a product class. Besides, we must inject new brand meaning in the minds of consumers, a functional dimension as well as a imagery-related dimension. As to the brand Coraline Cosmetics established over the past years, generally, it’s a brand with so many years and it won the trust from the consumers all over the world. It enjoys the reputation as the largest direct seller over the world. And the product they sell is trustworthy. However, the products they sell have little change over the years and now the biggest problem face is that the door-to-door sale has lost its fame to women nowadays. And because of the limited and constant product lines, the products have...
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...Case write-up: Natureview Farms Natureview´s Success Natureview Farms was founded in 1989 and is a small yogurt manufacturer selling refrigerated yogurt cups. Natureview has gained its success by differentiating from competitors with its all-natural recipes and long shelf life (50 days compared to competitors’ average of 30 days). It has grown its revenue from less than $100,000 to $13 million in 10 years. Because of their high quality products, great taste, natural ingredients, strong reputation and established channel strategy selling only in natural foods stores, they have developed into national distribution and shared leadership in this channel. Their marketing strategy is creative, low-cost “guerilla marketing” which has proven successful with the targeted channel. Part of Natureview’s success is also due to the building of strong relationships with the leading natural food retailers. Growth Strategies Despite its success and growth Natureview Farm has struggled to maintain a consistent level of profitability. In 1997 William Wagner, financial officer (CFO), arranged for an equity infusion from a Venture Capital (VC) company, and now the VC needs to cash out of its investment leaving Natureview management with two options: either find a new investor, or prepare for acquisition. For both options an increase in revenue is critical in order to gain the highest valuation of the company. The Natureview management therefore needs a plan to grow their revenue with over...
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...To: Seek Ideal Group Inc. Board of Directors From: Chamroeun LIM Seek Ideal Group Inc. President & Cofounder Date: January 12, 2014 Subject: Proposal to Have an On-Going Marketing Research Studies Attached you will find my proposal for an on-going marketing research studies, as well as the result and analysis of our initial marketing research studies conducted by the marketing department. With your support, our research team was able to determine the causes of sale decrease and the increasing number of customer dissatisfactions: 1. Marketing messages were 2. Ads were not deliver a-call-to-action for consumers 3. No tracking system for the effectiveness of the existing marketing campaign 4. Negative branding image 5. Insufficient consumers’ demographic profiles Seek Ideal Group Inc. experienced a decrease in sale revenue during the fourth quarter of 2013. The customer satisfaction department also received many complains. The sale and marketing department raised concern over the effectiveness of the existing marketing campaigns. Given multiple business lines that the corporation currently managing and its recent establishment in Cambodia, an ineffective marketing strategy can lead to a negative return on investment and resources. Therefore, the need for an ongoing marketing research is critical for the survival of the corporation in the short term—as well as sustainable growth in the long run. Please do not hesitate...
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...public sector, leisure centres, horeca, warehouses and distribution, and hospitals. We have depots across the country - North, London, South and South East, Wales and the Midlands. JUST LIKE THAT can therefore supply, Operate and service vending machines across all major towns and cities across the UK, providing national coverage at a local level. JUST LIKE THAT offers vending solutions via several options - leasing, purchasing or our free on loan option depending on the vending machine and a customer's exact requirements. Our specialist sales consultants are able to advise customers on the most suitable vending machine solution for them under the most suitable financial arrangement. Purpose and Goals of the organisation JUST LIKE THAT’s purpose is to provide people with the correct equipment for their required environment at a cost and that suits both them and the business. The goals of JUST LIKE THAT are to achieve the maximum potential of being the best whilst ensuring the company makes a profit. JUST LIKE THAT is also very dedicated to offering support to both local and national charities; our chosen corporate charity is Children of the Andes to which we donate 25p from every case of coffee we sell...
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...Daily 1. ADR The Average Daily Rate is a method to calculate the average amount paid per room per night. For example, when a hotel earned €100,000 in a year with 500 rooms available, its ADR would be €100,000/500 = €200. ADR alone is not specific enough to function as a key indicator of a hotel’s performance. A hotel may have a high ADR but occupancy can still be low, meaning that the hotel is loosing out on potential profits. The importance here is that ADR is valuable for calculating RevPar. Total Room Revenue Number of rooms sold = € http://www.wikinvest.com/metric/Average_Daily_Rate_-_Hotels_%28ADR%29 2. RevPAR Revenue per available room, referred to as RevPAR, is an indicator used to measure the revenue gained by selling hotel rooms. This indicator is one of the most important ratios of all in the process of RM, as it gives a clear picture on revenue per room and how certain tactics and decisions turn out to either have a positive or negative effect. RevPar is calculated by multiplying occupancy with ADR. This also means, that although RevPar of one hotel might be higher than that of the competitor, this hotel can still have a lower bottom line because of revenue from other departments or a bigger amount of rooms Total Room Revenue Number of available rooms = € 3. Bed occupancy The occupancy percentage for a hotel property is computed daily and can be used to predict demand, however without giving too much detail. Calculating single...
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...08 Fall 08 Fall ABSTRACT This paper is written with a purpose to give a strategic advice to 3M’s current CFO D.W. Meline how to manage 3M’s future exposure of the foreign exchange rate risk. In doing so, the overall profile of the company is discussed; the current foreign exchange risk management instruments are described; and conclusions are drawn, followed by recommendations. ABSTRACT This paper is written with a purpose to give a strategic advice to 3M’s current CFO D.W. Meline how to manage 3M’s future exposure of the foreign exchange rate risk. In doing so, the overall profile of the company is discussed; the current foreign exchange risk management instruments are described; and conclusions are drawn, followed by recommendations. International Risk Management: An Analysis of 3M’s Foreign Risk Management International Risk Management: An Analysis of 3M’s Foreign Risk Management Contents Executive Summary 3 Introduction 4 1. Description Historical Exchange Rates 6 2. Foreign Currency Exchange Rate Risk 10 2.1. Current Strategy to Manage Exchange Rate Risk 10 2.1.1. Cash Flow Hedging 10 2.1.2. Net investment hedging 13 2.2. Currency Translation Effects...
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...Statements are “financial statements that a company prepares to consider the effects of potential activity” (Pro Forma Statement, 2013). It is a financial statement showing the forecast or projected operating results and balance sheet, as in pro forma income statements, balance sheets, and statements of cash flows (Pro Forma Statement, 2013).XYZ Company, Inc. is looking to expand their organization in the next five years. The following paper will review XYZ Company’s five-year financial plan to expand their organization. The pro forma income statement for XYZ Company, Inc. is a five-year projection that accounts for a 10% increase in gross sales each of the five-years. The projections for XYZ Company, Inc. show that the break-even point will occur in 2013 when net sales equal $1,747,698, gross profits equal $697,428, and total operating expenses equal $285,850. In 2014 the break-even point will equal $767,170.80 gross profits,$1,922,467.80 net sales, and $288,370.17 total operating expenses. In 2016 equal$2,326,186.04 net sales, $914,822.99 gross sales, and $349,451.05 total operating expense. In 2018 net sales will equal $5,140,871.14, gross sales equal $205,120,758.49and total operating expenses equal $430,386.70.In order for XYZ Company, Inc. to expand they need to increase current assets by$10,000. This is to increase the likelihood of needed finance. The expansion is costing$250,000 meaning the organization will need to utilize $175,000 in other forms of equity to collateral...
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...Walmart vs Target Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for both companies. Which company is performing better? Profit margin: Profit / sales Net marketing contribution: Gross Profit - marketing costs Marketing ROS: net marketing contribution / sales Marketing ROI: net marketing contribution / marketing costs According to the data shown in the table above Target is preforming better than Walmart. At the first observation, one would assume that Walmart is performing better because of its higher sales and profits. However, the data above shows that Target is preforming better and is more efficient than Walmart. First, Target’s profit margin is 4.9%, this means that its profits make up 4.19% of its sales, while Walmart’s profits only make 3.51% of its sales. This tells us that Target manages its expenses relative to its net sales. Meaning it has managed to keep its expenses relatively low to its sales. Second, the net marketing contribution. This tells us the net contribution to profits after all marketing expenses are accounted for. Walmart here has a higher value because it generate more sales than target. By looking at the value one would assume that Walmart is better off because it has a higher net contribution to profits, but this does not mean that it is preforming better. Third, the marketing ROS. Target has an ROS of 15.9%, this means that its...
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...1 Celebrity Endorsement Over 30 years ago Nike signed a huge endorsement contract with Michael Jordan. A deal that is still going on and turned into a lifetime contract. As of now Jordan is gaining more than 60mio US$ every year out of this collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in today’s cluttered marketing environment (Meenaghan, 2001). Within this context athlete endorsement is amongst the most popular forms of celebrity endorsement (Bush, Martin and Bush, 2004). Celebrity endorsement can be divided into three distinct forms: explicit endorsement, where the endorser clearly recommends a product, implicit endorsement where he just mentions that he uses the product, and lastly he can co-present a product, through showing himself with the product (McCracken, 1989). Overall, celebrity endorsement has the ability to significantly influence the view on the endorsed brand, since in a consumer’s mind a high quality endorser is generally seen as a sign for superior product quality, leading to a better evaluation of the brand (Till, 2001). Additionally, well selected celebrity endorsement generally has a positive financial influence for the brand. Several researchers identified a positive impact of endorsement announcements on the stock market price of the respective...
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