Company McDonald's Corporati Prepared by CHEN Where traded NYSE Industry Restaurants Reference 0.0 1,021.9 12,500.4 % to Tot Cap

Date 4/16/2012 Data taken from BI Stock Data

Capitalization --- Outstanding Amounts Preferred ($M) Common (M Shares)

% Insiders % Institution 0.1 46.5 % Pot Dil 66.2 1.3

Stock Selection Guide

Debt ($M)

Symbol: MCD

1

VISUAL ANALYSIS of Sales, Earnings, and Price
FY2011 QuarterEnding (12/11) Latest Quarter Year Ago Quarter Percentage Change Sales ($M) 6,822.7 6,214.1 9.79% Earnings Per Share 1.33 1.16 14.66%

(1) Historical Sales Growth (2) Estimated Future Sales Growth

5.5% 0.00%

(3) Historical Earnings Per Share Growth (4) Estimated Future Earnings Per Share Growth

21.9% 0.00%

2

EVALUATING Management
2002 2003 13.69% 12.50% 2004 16.80% 15.85% 2005 18.09% 16.95% 2006 19.12% 18.40% 2007 23.01% 14.55% 2008 26.20% 31.31% 2009 28.25% 31.53% 2010

McDonald's Corporati
2011 29.67% 37.47% Last 5 Year Avg. 27.27% 29.57%

Pre-tax Profit on Sales (Net Before Taxes/Sales) % Earned on Equity (E/S / Book Value)

10.79% 9.51%

29.20% 32.97%

3

PRICE-EARNINGS HISTORY as an indicator of the future
This shows how stock prices have fluctuated with earnings and dividends. It is building block for translating earnings into future stock prices. PRESENT PRICE 96.6 HIGH THIS YEAR 102.22 LOW THIS YEAR 76.40 A Year High Price Low 42.31 45.79 50.44 61.06 72.14 271.7 54.3 63.69 67.00 64.75 80.94 101.00 B C Earnings Per Share 1.93 3.76 4.11 4.58 5.27 D High A / C 33.00 17.82 15.75 17.67 19.17 103.4 20.7 E Low B / C 21.92 12.18 12.27 13.33 13.69 73.4 14.7 F Dividend Per Share 1.500 1.625 2.050 2.260 2.530 G % Payout F / C * 100 77.72 43.22 49.88 49.34 48.01 268.2 53.6 H % High Yield F / B * 100 3.55 3.55 4.06 3.70 3.51

Price Earnings Ratio

1 2 3 4 5 6 7 8

2007 2008 2009 2010 2011 TOTAL AVERAGE