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Sampa Video Case

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Sampa Video
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Sampa Video Case
This case is useful for illustrating how we do NPV analysis when cash flows are risky, illustrating the idea of a terminal value, and also for thinking about what kinds of advantages make for positive NPV projects. The case discusses Sampa Video, the second largest chain of video rental stores in the greater Boston area, and their consideration of an expansion into an online market. What we have to do is evaluate the decision.

Sampa Video – History
Sampa began as a small store in Harvard Square catering mostly to students. The company expanded quickly, largely due to its reputation for customer service and its extensive selection of foreign and independent films. In March of 2001 Sampa was considering entering into the business of home delivery of videos. This follows on the heals of rumors of similar considerations by Blockbuster and the appearance of internet based competitors (Kramer.com and CityRetrieve.com).

Expectations
The project was expected to increase its annual revenue growth rate from 5% to 10% a year over the next 5 years. Subsequent to this, the free cash flow from the home delivery unit was expected to grow at the same 5% rate that was typical of the video rental industry as a whole. Up-front investment required for delivery vehicles, developing the necessary website, and marketing efforts were expected to run $1.5 M.

Projections – Incremental Cash Flows (thousands of $)
Sales EBITD Depr. EBIT Tax EBIAT CAPX NWC 2002E 2003E 2004E 2005E 2006E 1,200 2,400 3,900 5,600 7,500 180 360 585 840 1,125 (200) (225) (250) (275) (300) (20) 135 335 565 825 8 (54) (134) (226) (330) (12) 81 201 339 495 300 300 300 300 300 0 0 0 0 0

Free Cash Flow – Estimation Period

2002E 2003E 2004E 2005E 2006E (112) 6 151 314 495

Cost of Capital
We are given information on comparable firms’ asset betas, a

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