Company Name

1. Introduction
Description of company, background and scope of esay.

2. Discussion
2.1 General Environment Analysis (Choose 4 out of 6) (Total 600 words)
2.1.1 Political Factor What is political factor – theory (comes from textbook). Include the in-text citation.

Apply to the case – ONLY YOUR CASE STUDY, no other case study

2.1.2 Factor 2
2.1.3 Factor 3
2.1.4 Factor 4

2.2 Competitive Environment Analysis (Porter’s Five Forces)
Include a theoretical discussion on the usefulness of this model. Thereafter, briefly describe and apply each of the five elements in this model. (Total 400 words)
2.2.1 Threat of New Entrants
2.2.2 Bargaining Power of Suppliers
2.2.3 Bargaining Power of Buyers
2.2.4 Threat of Substitutes
2.2.5 Competitive Rivalry
For each of the above five, you are to include a short theoretical description followed by the real-life application to your company. Adopt textbook sources as references for the THEORIES used. Use separate paragraphs when writing each element.

2.3 Provide a short summary of the external forces highlighting the key threats and opportunities. (100 words)

3. Analysis on CSR Strategy
3.1 Corporate Social Responsibility – Short Critical Review
Perform a critical discussion outlining what is CSR and why CSR is important? Thereafter, criticize the usefulness of adopting CSR strategies in today’s context. Adopt textbook sources as references for the THEORIES used. (200 words)

3.2 Corporate Social Responsibility – Application to Company XYZ
Relate the theories discussed in 3.1 and critically evaluate if CSR has benefited the company or not. (200 words)

4. Conclusion
This is a summary of main issues. No point forms allowed. (100 words)

Reference List
Use APA style to properly format the reference list. Also make sure in-text citations are also used appropriately.

Remember to save in MS Word document format. Include the reference list when submitting to turnitin.