A Business Prospect
By Desh-leon Group 18
14th November, 2011
Business Proposal
This proposal is intended to allow for the establishment of a small-scale store in front of UB City on Vittal Mallya Road. The store is aimed at selling all products at a standard price of Rs. 9.99, as policy.
Products range from recycled notebooks, textbooks, stationery, utensils, artifacts, eatables, to cigarettes and alcohol. Financial plan | Rupees | Total Investment-Store structure -Furnishings-Rent | 40,00015,0005,0007,000 | -Advertising | 1,000 | -Purchases-Maintenance costs -Salaries | 8,0003,0002,000 | | | | |
Marketing

The business is focused on a target group of working people. It aims to cater to the needs of office professionals and the labour class, with products like stationery, coffee, tea, paan and cigarettes.
By selling items like eatables at such a low cost, the store hopes to attract students and low wage labourers. Eatables include packaged items and fresh made products like chaat and hot beverages. *
The store hopes to attain a liquor license to provide subsidized liquor offers with the sponsorship of UB. For example, 50ml for Rs. 9.99 as a promotional scheme. The business intends to use this strategy to avoid conflict with UB City due to its proximity to the same.
Similarly, in order to negate the store’s interference with the aesthetics of the UB City forum, the store will be comprised of dark wood paneling and yellow lighting to blend with the antiquity of the building.
The extension past the 11:30 pm curfew provide the store with the advantage of selling cigarettes at a central location to the public at late hours. A substantial profit may be earned through this offer as one cigarette may be sold for Rs. 9.99 after curfew instead of selling two for the same at other times.
Given the extensive number of foreign visitors