...DEFINING THE PROJECT Chapter Outline 1. Step one: Defining the project scope A. Employing a project scope checklist 1. Project objective 2. Deliverables 3. Milestones 4. Technical requirements 5. Limits and exclusions 6. Review with customer 2. Step two: Establishing project priorities 3. Step three: Creating the work breakdown structure A. Major groupings found in a WBS B. WBS development 4. Step four: Integrating the WBS with the organization 5. Step five: Coding the WBS for the information system 6. Project rollup 7. Process breakdown structure 8. Responsibility matrices 9. Summary 10. Key terms 11. Review questions 12. Exercises 13. Case: Manchester United Soccer Club Chapter Objectives • To recognize the importance of a complete scope statement acceptable to your customer as a condition for project success • To layout guidelines for creating a WBS for a project • To demonstrate the importance of WBS to the management of projects and how it serves as a database for planning and control • To demonstrate how the OBS establishes accountability to organizational units • To apply a WBS to a case or suggested project Review Questions 1. What questions does a project objective answer? What would be an example of a good project objective? The project objectives answsers what, when, and how much. To replace the Williamette bridge by August 3rd at a cost not to exceed $1.5 million...
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...60 m) Mini Biography Amy Winehouse was a five-time Grammy Award-winning English singer-songwriter known for such hits as 'Rehab' and 'You Know I'm No Good' among her other works. She was born Amy Jade Winehouse, on September 14, 1983, in Enfield, London, England to a Jewish family with Russian ancestry on her mother's side. Her father, Mitchell Winehouse, was a taxi driver; her mother, Janis Winehouse (nee Seaton), was a pharmacist. Her family shared her love of theater and music. Amy was brought up on jazz music; she played her brother's guitar and received her own guitar at age 13. Young Amy Winehouse was a rebellious girl. At age 14, she was expelled from Sylvia Young Theatre School in Marylebone, London. At that time she pierced her nose and tattooed her body. She briefly attended the BRIT School in Croydon, and began her professional career at 16, performing occasional club gigs and recording low cost demos. At age 19, she recorded her debut, Frank (2003), a jazz-tinged album that became a hit and earned her several award nominations. During the next several years, she survived a period of personal upheaval, a painful relationship, and has been struggling with substance abuse. Her 2006's album 'Back on Black' was an international hit, and 'Rehab' made No. 9 on the US pop charts. Her big break came in 2008. Amy Winehouse became the first British female to win five Grammy Awards on the same night, February 10th, 2008, including Best New Artist and Record of the Year...
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...................... 2 2. Secondary study ................................................................................................. 4 Origin ................................................................................................................. 4 Nature ................................................................................................................. 6 Sources ............................................................................................................... 6 3. Design of survey ................................................................................................ 7 3.1 Goal of the survey ......................................................................................... 7 3.2 Sample (Demographics) ................................................................................ 7 3.3 Questions ...................................................................................................... 7 3.4 Survey collection details ............................................................................... 8 4. Questionnaire ..................................................................................................... 9 5. Data collection summary...................................................................................13 6. Data analysis .....................................................................................................14 7. Inference .....................................................
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...How the group met and got started Today I am going to talk to you all about an American hip hop group from the mid 1990’s called the fugees. The fugees represent several different elements of music styles such as hip hop, soul Caribbean and reggae. The members of the group the Fugees include Rapper Wyclef Jean, singer/ rapper Lauryn hill and rapper Praas Michael. The name Fugees came from the term refugee meaning someone fleeing from a foreign country, they looked at it as since there are many displaced Haitians who look up to the United States for political and social asylum the term refugee is used as a derogatory term for Haitians in general. Pras and Wyclef were both born in Haiti and moved to the United States as children they are both also cousins. Wyclef is the son of a pastor and Pras is the son of a deacon. They both grew up in Brookyln, New York and then later moved to Newark, New Jersey as teenagers. Lauryn as a child listened to her parents Motown 1960’s soul records. Lauryn came from a musical family, her mother sang at weddings and played the piano, and her brother played the saxophone, guitar, drums and harmonica. Lauren had been singing in her church choir and in gospel groups with her family members since she was a little girl. Her first public musical appearance was at an Amateur Night in a show called its ShowTime at the Apollo she sung her version of a Smokey Robinson song called “who loves you” and was booed for her performance. As a 13 year old freshman...
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...CHAPTER I INTRODUCTION Rock Music in the Philippines is performance arts composed in various genre and styles. The rock music of the Philippines is a mixture of indigenous foreign countries. The United States occupied the Islands in 1898 until 1946, and introduced American blues folk music, Rock &Blues, and rock and roll became popular. In the late 1950s, native performers adapted Tagalog lyrics for North American rock and roll music, resulting in the seminal origins of Philippine rock. The most notable achievement in Philippine rock of the 1960s was the hit song "Killer Joe," which propelled the group "Rocky Fellers" which reached number sixteen on the American radio charts. Up until the 1970s, popular rock musicians began writing and producing in English. In the early 1970s, rock music began to be written using local languages, with bands like the Juan Dela Cruz Band being among the first popular bands to do so. Mixing tagalog, and English lyrics. Background of the Study Joseph William Feliciano Smith born on December 25, 1947 is a Filipino singer-songwriter, drummer, and guitarist. More commonly known alternately as Joey Smith or Pepe Smith, he is an icon of original Filipino rock music or "Pinoy Rock". His father, Edgar William Smith, was a United States Airforce, and his mother, Conchita Feliciano, was from Angeles, Pampanga, where the huge Clark Air Force base was located. Joey spent his first years in Angeles, often visiting...
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...The ANNALS of the American Academy of Political and Social Science http://ann.sagepub.com/ Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States Lewis Friedland, Dhavan V. Shah, Nam-Jin Lee, Mark A. Rademacher, Lucy Atkinson and Thomas Hove The ANNALS of the American Academy of Political and Social Science 2007 611: 31 DOI: 10.1177/0002716206298694 The online version of this article can be found at: http://ann.sagepub.com/content/611/1/31 Published by: http://www.sagepublications.com On behalf of: American Academy of Political and Social Science Additional services and information for The ANNALS of the American Academy of Political and Social Science can be found at: Email Alerts: http://ann.sagepub.com/cgi/alerts Subscriptions: http://ann.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://ann.sagepub.com/content/611/1/31.refs.html >> Version of Record - Apr 30, 2007 What is This? Downloaded from ann.sagepub.com at NATIONAL UNIV SINGAPORE on October 14, 2011 Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States By LEWIS FRIEDLAND, DHAVAN V. SHAH, NAM-JIN LEE, MARK A. RADEMACHER, LUCY ATKINSON, and THOMAS HOVE In this article, the authors analyze the field of cultural consumption in the United States. Using...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business Marketing Plan in Spain of Black Light Discipline Heikki Karvonen Zhao Yunke Gogunskaya Valeriiya Xie Yuanyuan International Business Administration May 2011 CONTENTS 1 INTRODUCTION 5 2 TITLE 6 2.2 Subtitle 6 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres...
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...Cultural Moves AMERICAN CROSSROADS Edited by Earl Lewis, George Lipsitz, Peggy Pascoe, George Sánchez, and Dana Takagi 1. Border Matters: Remapping American Cultural Studies, by José David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration and the Political Economy of Home: West Indian Brooklyn and American Indian Minneapolis, by Rachel Buff 6. Epic Encounters: Culture, Media, and U.S. Interests in the Middle East,1945–2000, by Melani McAlister 7. Contagious Divides: Epidemics and Race in San Francisco’s Chinatown, by Nayan Shah 8. Japanese American Celebration and Conflict: A History of Ethnic Identity and Festival, 1934–1990, by Lon Kurashige 9. American Sensations: Class, Empire, and the Production of Popular Culture, by Shelley Streeby 10. Colored White: Transcending the Racial Past, by David R. Roediger 11. Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico, by Laura Briggs 12. meXicana Encounters: The Making of Social Identities on the Borderlands, by Rosa Linda Fregoso 13. Popular Culture in the Age of White Flight, by Eric Avila 14. Ties That Bind: The Story of an Afro-Cherokee Family in Slavery and Freedom, by Tiya Miles 15. Cultural Moves: African Americans and the Politics of...
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...Schlinkert | Thomas Vo | James Palmer | Tommy Mohoric | John Howe | Tracy Vasquez* | Maddy Aliotti | | Professor Eric Kolhede*Coordinator | | Table of Contents I. Executive Summary 1 II. Research Problem 3 III. Situation (SWOT) Analysis 7 A. External Macro-environmental Forces 7 1) Demographic and Social/Cultural Trends Purpose 7 2) Economic Environment 16 3) Technological Dimension 21 4) Political Environment 27 5) Legal Environment 31 6) Cooperative Environment 33 7) Product Market Analysis 36 8) Competitive Analysis 50 B. Internal Environment 71 1) Introduction 71 2) Resources 75 3) Marketing Mix Program 77 4) Conclusion 77 IV. Primary Research 79 A. Focus Groups 79 B. Sampling Plan 93 1) Population 93 2) Sample Size 94 3) Sampling Method 94 V. Primary Research Findings - Uni variate Data Analysis 99 VI. Strategic Marketing Plan 123 A. Segmentation Analysis 123 1) Identifying Segments 123 2) Segment Profiles 124 B. Targeting Strategy 128 C. Positioning Strategy 128 1) Followers 128 2) Casuals 129 3) Aficionados 129 D. Product Strategy 130 1) Current Product Mix 130 2) Product Objectives 130 3)...
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...This is a featured article. Click here for more information. Something (Beatles song) From Wikipedia, the free encyclopedia "Something" Picture sleeve for 1982 reissue of the single Single by The Beatles from the album Abbey Road A-side "Come Together" Released 6 October 1969 (US) 31 October 1969 (UK) Format 7" Recorded 2 May, 5 May, 16 July, 15 August 1969 EMI Studios, London; Olympic Sound Studios, London Genre Rock pop[1] Length 2:59 Label Apple Writer(s) George Harrison Producer(s) George Martin Certification 2x Platinum (RIAA)[2] The Beatles singles chronology "The Ballad of John and Yoko" (1969) "Something" / "Come Together" (1969) "Let It Be" (1970) Music sample "Something" 0:00 Abbey Road track listing 17 tracks Side one "Come Together" "Something" "Maxwell's Silver Hammer" "Oh! Darling" "Octopus's Garden" "I Want You (She's So Heavy)" Side two "Here Comes the Sun" "Because" "You Never Give Me Your Money" "Sun King" "Mean Mr. Mustard" "Polythene Pam" "She Came In Through the Bathroom Window" "Golden Slumbers" "Carry That Weight" "The End" "Her Majesty" "Something" is a song by the Beatles, written by George Harrison and released on the band's 1969 album Abbey Road. It was also issued on a double A-sided single with another track from the album, "Come Together". "Something" was the first Harrison composition to appear as a Beatles A-side, and the only song written by him to top the US charts before the band's break-up...
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...MGMT 520 Entire Course Legal Political Ethical Dimension of Business Keller Click Link Below To Buy: http://hwcampus.com/shop/mgmt-520/mgmt-520-entire-course-legal-political-ethical-dimension-of-business-keller/ Or Visit www.hwcampus.com MGMT 520 Entire Course Legal Political Ethical Dimension of Business Keller MGMT 520 Discussions ALL 7 Weeks Posted by All Students 483 Pages Keller MGMT 520 National and International Ethics-Patent Week 1 Discussions 1 All Students Posts 41 Pages Keller Class in this thread we will seek to address essentially corporate citizenship. In other words, when the necessity from help arrives and your organization is the only organization that has what can deliver the society in which you operate in from peril, what do you do? In your discussion of the Bayer problem you will find yourself balancing and wondering, how do you overcome some of the barriers of doing the right thing from the corporate perspective? In the fall of 2001, anthrax was used as a weapon of terror in the United States, when it was sent to numerous media and political organizations and individuals, including Tom Brokaw of NBC News, Dan Rather of CBS News, and U.S. senators…. MGMT 520 Disbarment of Lawyers Week 1 Discussions 2 All Students Posts 35 Pages Keller Class I want to introduce to some “Wolves of Wall Street” who handled business in a Bernie Madoff type fashion, the Ponzi scheme way. Allow me to introduce you to former attorney, Marc Dreier. ...
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...American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to Journal of Marketing. http://www.jstor.org Hedonic Consumption: Emerging Concepts, Methods and Propositions Author(s): Elizabeth C. Hirschman and Morris B. Holbrook Source: Journal of Marketing, Vol. 46, No. 3 (Summer, 1982), pp. 92-101 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251707 Accessed: 07-09-2015 14:31 UTC REFERENCES Linked references are available on JSTOR for this article: http://www.jstor.org/stable/1251707?seq=1&cid=pdf-reference#references_tab_contents You may need to log in to JSTOR to access the linked references. Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. This content downloaded from 195.176.55.48 on Mon, 07 Sep 2015 14:31:12 UTC All use subject to JSTOR Terms and Conditions Elizabeth C. Hirschman & Morris B. Holbrook Hedonic Consumption: Emerging Concepts, Methods and Propositions Introduction URING the 1950s there was substantial discussion...
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...MGMT 520 Entire Course Legal Political Ethical Dimension of Business Keller Click Link Below To Buy: http://hwcampus.com/shop/mgmt-520/mgmt-520-entire-course-legal-political-ethical-dimension-of-business-keller/ Or Visit www.hwcampus.com MGMT 520 Entire Course Legal Political Ethical Dimension of Business Keller MGMT 520 Discussions ALL 7 Weeks Posted by All Students 483 Pages Keller MGMT 520 National and International Ethics-Patent Week 1 Discussions 1 All Students Posts 41 Pages Keller Class in this thread we will seek to address essentially corporate citizenship. In other words, when the necessity from help arrives and your organization is the only organization that has what can deliver the society in which you operate in from peril, what do you do? In your discussion of the Bayer problem you will find yourself balancing and wondering, how do you overcome some of the barriers of doing the right thing from the corporate perspective? In the fall of 2001, anthrax was used as a weapon of terror in the United States, when it was sent to numerous media and political organizations and individuals, including Tom Brokaw of NBC News, Dan Rather of CBS News, and U.S. senators…. MGMT 520 Disbarment of Lawyers Week 1 Discussions 2 All Students Posts 35 Pages Keller Class I want to introduce to some “Wolves of Wall Street” who handled business in a Bernie Madoff type fashion, the Ponzi scheme way. Allow me to introduce you to former attorney, Marc Dreier. ...
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...than 60 plants around the world. It was the second largest automaker behind General Motors. It had a market share of 12.3% in 2011. Its core markets were Germany and China. It was the market leader in Europe with a 20% market share. It aimed to become the world’s largest automaker by 2018. With a growth of 30% in the Indian automobile industry, India was to play an important role in realizing the group’s global ambitions. ii VW targeted to increase the market share of its flagship brand in India from 3.6% to 5% by 2015. Neeraj Garg, Director, VW Group Sales India said: We have to transition from launch stage to growth stage of the life cycle. To meet our ambitious growth plans, we need to evolve our marketing strategy. Perhaps, we should review it. Are our segmentation, targeting, and positioning right? Is our product, distribution, and communication strategy appropriate to catapult us to the next level? Volkswagen has had a tradition of highly creative advertising globally. Its campaign ‘‘Force’’ for Passat was...
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...SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach SEVENTH EDITION PROJECT MANAGEMENT A Managerial Approach Jack R. Meredith Broyhill Distinguished Scholar and Chair in Operations Wake Forest University Samuel J. Mantel, Jr. Joseph S. Stern Professor Emeritus of Operations Management University of Cincinnati John Wiley & Sons, Inc. DeDication To Avery and Mitchell, from “papajack.” J. R. M. To Maggie and Patty for their help, support, and affection. S. J. M. VICE PRESIDENT & EXECUTIVE PUBLISHER Don Fowley EXECUTIVE EDITOR Beth Golub ASSOCIATE EDITOR Jen Devine MARKETING MANAGER Carly DeCandia DESIGN DIRECTOR Harry Nolan SENIOR DESIGNER Kevin Murphy SENIOR PRODUCTION EDITOR Patricia McFadden SENIOR MEDIA EDITOR Lauren Sapira PRODUCTION MANAGEMENT SERVICES Ingrao Associates This book was set in by GGS Book Services PMG and printed and bound by RRD/Willard. The cover was printed by RRD/Willard. This book is printed on acid free paper. Copyright © 2009 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc...
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