“PERKUPOLDIES LTD. – A POCKET WATCH COMPANY” presents [pic]

“VASSILY”
Group 1
|NAME |ROLL NO |
|ALANKAR SINHA |25 NMP 03 |
|SUDHIR SINGH |12 EM 13 |
|VIKAS AGGARWAL |25 NMP 44 |
|SMITHA H S |25 NMP 42 |
|ALOK SHUKLA |25 NMP 04 |
|LAAVANYA SOI |25 NMP 21 |

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Table of Contents
1. Executive Summary 4

2. Situation Analysis 6

2.1. Macro Environment 6

2.1.1. Regulatory 6

2.1.2. Political 6

2.1.3. Economic 7

2.1.4. Social & Cultural 7

2.1.5. Technological 8

2.1.6. Demographics 8

2.2. Micro Environment 9

2.2.1. Intermediaries & Distribution 9

2.2.2. Company 10

2.2.3. Suppliers 10

3. Product Category Review 10

3.1. General description 10

3.2. Sales trends 10

3.3. Distribution profile 12

3.4. Competitive Analysis 13

3.5. Consumer Analysis 14

4. Problems and Opportunities 15

5. Strategic Planning 16

5.1. Marketing objectives 16

5.2. Marketing strategies 16

5.3. Segmenting and Targeting 17

5.4. Positioning and Branding 19

6. Marketing Mix 20

6.1. Product 20

6.2.