Marketing plan
*The customers of Costume House
Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well.
*Methods to attract visitors to the website
One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by;
- Testing the site with limited traffic to generate more traffic.
- Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them.
-Giving away free content to other websites with link and information to our site attached.
-Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message.
-Hold a contest on the website, and give participants an extra entry for every friend they refer.
- free link on onther high traffic websites in the same industry
- A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options.
- Use email marketing to retain repeated visitors-getting traffic is great but if the visitor's contact information is not being collected then we're risking the loss of potential future clicks and sales. * promoting products
- product design- the costumes it self and their quality and design also the product face example, picture ; view of the product captured in should be appealing and clear
-web design and layouts and are the first things that catches vistiors and importnat determinants of weather the visitor proceeds to view more products or leave from the begining-it should be convenient and easy to use great way to acomplish that by minimising the number of clicks to make a purchase and search for products.
-Banners design that are in direct eye level with the visitor- shows and describes as much as we could about the products.
-Attempting to video promote- youtube videos are best way in this section to spread the awareness of the company's existance and thier products.
-Google Ads - directs ads and banners directly to compititors' website if they have Google ad sense installed.
-Go on twitter- amazing how people say nice things about you once they feel connected and that we are exposed to them
- Instagram- since we provide products it is extremely convenient for the customer to scroll up and down pictures to have the easiets closest experience to a catalog. thus we take great deal in taking care of instagram profile by keeping it updated.

*Marketing plan for small businesses such as ours is best planned annually ;Things change, people leave, markets evolve, customers come and go.

-Situation Analysis
Costume House provides costumes and themed party supplies locally through phone and E-orders and to be dilevered via mail services or personally. with the advantage of the limited number of costume supply locally Costume house can benifit from being one of the few suppliers up until new intrants join and follow, also the challange of dilevery services may vary to be the leading choice determenant of a purchase decision.
-Target Audience
Costume House aims to provide to a large scale of audience; men , women, single adults couples, babies, families and friends, regardless of the demographical , geographical and social interests of the customer .
-Goals
To increase sales 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter . and 10 percent in the last quarter.
To increase traffic by 50 percent by the end of the year. -Strategies
Target social networks to gain most contacts and potential customers and to spread brand awareness. execute a push-strategy where we supply lots of costumes and products and push it to the customer by promoting them on instagram , twitter and uploading videos on youtube and creating a fan page on facebook where customers can like us and creat a promotion that is similar to "word of mouth'.
Boradcast through social apps like BBM and whatsap of the company's brief idintification and what it serves and offers. email coampagnes of when the company starts sales.

-Budget Breakdown
The costs for these tactics are considerably low where the cost of broadcasts is none compared to passing flyers, likewise in all other social media marketing methods in instagram and facebook ...etc. where the cost is practically zero exept the costs of developing the content and the people who are hired to develop and update all of these social accounts.