CASE: Toyota – America’s Best Car Company – Is it today?

Problem: Following the recall of more than 8 million cars over the past few years due to faulty accelerators and the production shutdown resulting from the devastating earthquake on March 11, 2011, Toyota has several obstacles in its way to remain competitive in the realm of American automobile suppliers. How can this company regain the “crown” and move Toyota back to a higher position not only on the Forbes list of America’s most admired companies yet in the motor vehicles industry as well?

Management Function Involved: Leading, Controlling, Communication, Decision Making and Organizing.
– Leading and Controlling - conincorporate customer feedback into development of emerging products.
 Develop “accountability systems for human rights and actions that address human rights issues.”

Problem Solving Factors (BPSF): Economic, Technological, Socio/Cultural, Political, Legal/Regulatory, Ethical, Intercultural/International, Quality. Management, Marketing, Accounting/Financial

 Social Environment – continue to incorporate customer feedback into the development and innovation of new products. And “encourage stakeholder feedback as part of materiality process.”
 Intercultural/International - goals to develop and enhance education in competitive areas of math and science
 “Implement 13 newly initiated projects for grades K-8 in five additional countries, including Africa, Mali and Latin America.”
 “Announced expansion of the Africa Project to additional countries through cooperative partnership with Jeffrey Sachs and the Earth Institute at Columbia University.”
 Ethical – “a company doesn’t only have an obligation to make money but to obey the law and give back”
 Integrity
 Honesty
 Consideration of the needs of others
 Think excellence

SWOT