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Sample Write-Up for Auto-Graded

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Sample Write-Up for Auto-Graded
Market Research Assignment
This is an example of what one of your peers in BMGT350 wrote for the Market Research Auto-Graded Assignment resulting in a score of 4 for each of the 5 graded elements. The feedback below shows what it takes to get a 4 for each of the areas.

Development of Ideas: Response identifies relevant and important issues to be answered through market research. Issues cover customers’ needs and/or wants as well as the competitive environment. Issues chosen demonstrate insight with respect to market research and the likely goals of the company AND Response provides an insightful and logical explanation of the purpose of exploring the issues cited. These explanations clearly demonstrate an understanding of how data collected through research informs marketing decisions.

Organization is effective and demonstrates a logical flow of ideas within the response. Transitions effectively connect concepts. Contains an effective introduction and/or conclusion.

Conventions: Demonstrates sophistication and skill with a wide variety of conventions. May contain minor editing errors in grammar, spelling, punctuation, or sentence construction. Errors do not interfere with the reader’s understanding.

Voice is appropriately authoritative, indicating a high level of comfort with the material. Words used are precise and well-chosen. Sentences are varied and have a natural fluidity.

Focus & Coherence: Through a combination of logic and examples, the response persuasively supports its conclusions. Arguments are logically sound. Facts cited are relevant and effectively support the author’s point of view. Conclusions are clear and precise. The explanation of the questions to be explored through research and the method for collecting information is clearly presented and insightful.

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