...of Indian Wine Persian conquerors brought grape vines to India nearly 2500 years ago; wine consumption is first mentioned in a text on statecraft written about 300 b.c. Wine was a beverage for elites, not the masses (who apparently wanted stronger stuff), and lived a shadowy existence that continues today due to concerns about alcohol consumption. The influence of British colonizers contributed to the growth of Indian wine production in the 19th century, before the scourge of phylloxera hit India’s vineyards in the 1890s with predictable results. Table grapes are a major crop in India and wine grapes are grown in several regions, generally at altitudes of 200m – 800m, although vineyards at 1000m exist in Kashmir. Growing conditions are surprisingly good using viticulture practices that take humidity and rainfall patterns into account (harvest must be complete before the monsoon). Two crops per year are common. Since independence in 1947, wine has been caught in a crossfire in India. On one hand, it is a heavily controlled substance. Article 47 of the constitution makes it a function of the state to discourage alcohol consumption (Gandhi and some other early leaders were teetotallers), so wine imports are highly taxed and advertising is forbidden. Individual state governments within India tax and regulate wine sales much as in the United States, creating a distributional crazy quilt. At the same time, however, some state governments promote viticulture and wine making as...
Words: 6779 - Pages: 28
...are those which determine the responses of a large group (50 to 400) of consumers to a set of questions regarding preference, liking, sensory attributes, etc. The analysts use Hedonic Scale Rating Test for determining the consumer acceptability of the product sample. This method shows the degree of liking for a product sample to be evaluated and indirectly shows preference. However, it does not show the reason for acceptability. In addition, it cannot be used for quality control purposes since it does not show product development. II. Objectives: 1. To learn to conduct acceptability tests. 2. To know and understand the different types of consumer acceptability tests 3. To understand the principle involved in consumer acceptability test 4. To learn and understand how to analyze data from consumer acceptability test III. Materials: * Watermelon wine * Master sheet * Sample containers * Trays * Cups * Napkins * Graduated cylinder IV. Method: A. Determine the project objective. B. Determine test objective. C. Select/identify the appropriate test technique. D. Prepare the master sheet. 1. Fill up the date, sample, sensory test, panelist number, treatment and rep. no. 2....
Words: 1498 - Pages: 6
...Exporting Oregon Wines to SE Asia With the increasing popularity of Oregon wines, especially its Pinot Noir, state wineries are looking abroad to new markets to expand their reach and increase sales. One of those new emerging markets is Southeast Asia, which consists of Vietnam, Thailand, Singapore, the Philippines, Indonesia, and Malaysia. For the purpose of this paper I have left out Laos, Burma, and Cambodia because of import restrictions and poor demand for imported wines. In 2010, Oregon saw an increase in the number of wine cases exported to 59,537 from 35,664 in 2009. As the fourth largest wine producing state, Oregon is still far behind California, the largest US exporter of wines at 90%. Still the emergence of New World wines, like those in Oregon, continues to increase around the world, and SE Asia is a new and expanding market that has taken a liking to these wines, especially among the affluent. Based on research, this paper will break down by country the perceptions, sociocultural acceptance, competition, taxation and restrictions, distribution channels, and marketing strategies that could be used to introduce Oregon wines. Vietnam In Vietnam, wine is beginning to make inroads with the local peoples in a country where beer and spirits have been the mainstay since the Vietnam War. It saw an increase in US wine imports of 234% between 2010 and 2011 accounting for over $18 million in sales. Most of the wine consumed in the country is by foreigners...
Words: 2562 - Pages: 11
...Taylor Small 09-23-13 Lab Report: Determination of Alcohol Content Blame it on the Alcohol Objective: Boiling is a process familiar to anyone who has cooked pasta or brewed tea. As heat is applied to a pan of water, the temperature of the water increases until it reaches 100°C (212°F). At this temperature, additional heat causes the water to bubble vigorously as the liquid water is converted into gaseous water, or steam. Most organic liquids will behave in a similar fashion. On heating, the temperature of the liquid increases until the boiling point is reached. Additional heating causes the liquid to vaporize accompanied by vigorous bubbling of the liquid. The boiling point of a substance is a physical property of a substance and can be useful for characterizing that substance. The fact that different substances have different boiling points allows us to separate them. The process of heating a substance until it is vaporized, cooling the vapors, and collecting the condensed liquid is the basis of a commonly used purification technique called distillation. Method: The fractional distillation apparatus was set-up as shown in the illustration and was approved by the TA. 50 mL of wine was added into the flask along with boiling chips and the flask was then placed into the heating mantel. A flow of cold water was set-up to continuously run through the condenser and the variac box was set to 5. The temperature at the distilling head was measured and recorded for every mL...
Words: 375 - Pages: 2
...stairs to the kitchen. 12/26/1996, approx. 5:45am- Patsy finds the ransom note on the back staircase. She reads the first few lines and figures out that JonBenet has been “kidnapped”. She runs up to JonBenet’s bedroom and screams. 12/26/1996, approx. 5:50am- Patsy and John go to Burke’s bedroom and see that he is still sleeping. 12/26/1996, 5:52am- Patsy calls 911 while John reads the ransom note. 12/26/1996, approx. 6am- Officers arrive at the Ramsey home, regarding a kidnapping. They search the home, including the basement, but don’t find anything. Officer French says he went down to the basement to search it but decided to not search the wine cellar, the room where JonBenet’s body was. 12/26/1996, 6:06am- Fleet White and his wife (family friends) arrive at the house. Fleet decides to search the basement. He says he went to the wine...
Words: 1777 - Pages: 8
...This article was downloaded by: [92.98.159.160] On: 14 March 2013, At: 21:43 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Wine Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cjwr20 Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006 Raffaele Corrado & Vincenza Odorici a a a Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy E-mail: Version of record first published: 30 Sep 2009. To cite this article: Raffaele Corrado & Vincenza Odorici (2009): Winemakers and Wineries in the Evolution of the Italian Wine Industry: 1997–2006, Journal of Wine Research, 20:2, 111-124 To link to this article: http://dx.doi.org/10.1080/09571260903169472 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae...
Words: 7357 - Pages: 30
...MARKET POSITIONING FOR ICEBERG VODKA EXECUTIVESUMMARY: In this report we seek to help the company, Iceberg find their market positioning for their foray into China, particularly entering the Beijing market. We conducted an assessment of the Beijing vodka market potential, the main competitors, distribution channels, relative price analysis and conducted our own market research by means of a survey. Our research revealed that Chinese consumers are generally brand conscious and have penchant for high end purchasing. We identified four main competitors: Absolut, Stolichnaya, Smirnoff and Finlandia where Absolut holds the lion portion of the market by positioning itself as “the choice” for young, urban professional. With that, we recommend positioning Iceberg as the ‘affordable premium’ and making ‘Iceberg’ the ‘Evian’ in the vodka market by charging the “right” price, to the “ideal” consumer, at the “right” time, the “right” place. TABLE OF CONTENTS: 1. Introduction : Background and Opportunity 1.1. Alcoholic Drinks in China - A Market Analysis 3 1.2. The Vodka Market in China 3 1.3. Iceberg - Company and Product Overview 4 2. Market Research Methodology 2.1. Overview 5 2.2. Survey 5 3. Analysis 3.1. Main Competitors in the Vodka Market in Beijing 6 3.2. Market Share Analysis 6 3.3. Distribution Channels Analysis 7 3.3.1. Supermarkets 7 3.3.2. Online Delivery 8 3.3.3. Retail Liquor Stores 8 3.3.4. Watering Holes 8 3.4....
Words: 4443 - Pages: 18
...Kudl Kudler Wines Product Launch Plan MKT 571 Kudler Wines Product Launch Plan Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of strategy implementation, the prospect for marketers to research and comprehend the select target markets yields a profit scenario. As Kudler Fine Foods establishes the company’s presence in Italy, the home market and France, signifying the secondary market, it is essential to create strategies concerning logistics from a business perspective rather than an industry adapted or suggested alternative. It is imperative that Kudler Fine Foods marketing agents such as intermediaries are advised of the product and able to communicate successfully in each demographic. Kudler Fine Foods use of intermediaries suggests that entering international markets allows “superior efficiency in making goods widely available and accessible to target markets”...
Words: 4460 - Pages: 18
...Winetasting (and drinking in general) tends to spark up conversation. For instance, when I toured the Terlato Family wineries in Napa, the man that was providing us with various wine samples (while also sampling them himself), decided to share a special wine with us. Of course, the “special” part of the wine was centered in its story. One day while workers were installing some posts to brace up the grape vines, they bumped into something hard in the dirt. The workers removed the object from the ground and, to their surprise, discovered that it was a tomahawk. Further research on the tomahawk confirmed that it was a genuine Native American weapon that dated back several hundred years. The vines that were in the immediate vicinity produced their best tasting wine, which they properly named “Tomahawk.” It just so happens to be their most expensive wine as well. Here I am several years later, bragging about this Tomahawk wine that I got to try and why it has its name. Hosting potential consumers at Ceja Vineyards is a great way to share a unique story from the source. The humble beginnings started in Mexico, where two separate uneducated/poor families made the decision to pursue opportunities in the United States for the sake of their children. Hard work led to a position as a foreman for the maverick of the wine industry, Robert Mondavi. Meanwhile,...
Words: 1790 - Pages: 8
...Field Study – Chilean Wine Industry Chile country analysis 1. Country Profile: i. Population: 16,634,603. About 90% of them are classified as white people and mestizos. ii. Currency: Chilean Peso (CLP). Current spot rate: 0.001924 USD/CLP iii. GDP: Its estimate GDP for 2013 is $285.703 billion (38th in the world ranking). It had been growing constantly since 1997 until 2009 (global crisis). Adjusting it at PPP (reflects real purchasing power) it rises to $341.914 billion (43rd in the world ranking). iv. Income distribution: Since July 2013, Chile is considered a high-income economy. The percentage of Chileans beyond the poverty line was only 11.5% back in 2009. In addition, 64% of the population benefits from government welfare programs, which include poor people and those in risk of becoming poor. Nevertheless, the income distribution is still far from being equal, as shown by the GINI Index of 0.503 (2011). This index hasn’t varied much for the past 20 years. v. Approach to International Trade: Since early decades after independence, Chile has always had active involvement in international affairs. Consistent economic policies since the 1980’s have contributed to a steady economic growth, much of it thanks to its international trade. It currently has the highest degree of economic freedom in South America (7th in the world). In the past 15 years Chile has also signed free trade agreements with more than 10 countries (including Japan,...
Words: 1518 - Pages: 7
...Introduction While much of the focus may be on the United States, the recent financial crisis has impacted countries around the world and Italy appears to be one of the hardest hit in Europe. After decades during which the Italians as well as the international industrial, agriculture and financial sectors raked huge profits without investing anything in innovation and competitive interventions, now companies are claiming the state rescue and support. According to initial estimations made at the OIV (International Organization of Vine and Wine) Italy, the world's second-biggest wine producer after France with an output of about 4.5 billion liters per year, had in 2009 a decrease in domestically demand, price and export which reflects the effects of the world economic crisis. Average price of Italian wine dropped 20 percent last year with ordinary wine prices plunging 25 percent and special denomination quality wines losing 13 percent. In 2009, Italian wine sales to export markets, the United States and Britain, fell 7 and 10 percent respectively hammered by the crisis and advance of rivals from Chile, Argentina, South Africa, Australia and New Zealand, according to UIV estimates based on data from Italy's statistics agency ISTAT (Istituto di Servizi per il Mercato Agricolo Alimentare). Tourism can be an important resource for an economy and Italy is the fourth highest tourist earn and fifth most visited country in the world, behind France (76.0 million), Spain (55.6 million), United States...
Words: 2628 - Pages: 11
...Griffith University 2213HSL Food & Wine Tourism Project Case Study: “Mitchelton Wines of the Nagambie Lakes” By: Jessica Chandra and Melissa Chandra Course Convenor: Russell Cox Tutor: Kelly Cassidy Tutorial: Wednesday, 11:00am to 12:00 pm EXECUTIVE SUMMARY Australia is growing to be one of the major wine producers in the global market. This is attributed to the following reasons: government support, international recognition and export demands, increasing domestic awareness and consumption of wine, development of local wine zones, regions and sub-regions and industry collaboration (Anderson, 2001; Beeston, 2002; Marsh and Shaw, 2000). Australia has become part of the ‘new world’ wine producers along with the United States, New Zealand, Chile and Argentina (Chang, Campbell and Sniekers, 2007). Looking closely into one of Australia’s region in Central Victoria, Nagambie is a small town, home to some of Victoria’s finest and historic wineries. With its increasing popularity as a tourist destination as well as quality vineyards, Nagambie has triggered government initiatives for the region’s development. The Mitchelton Wines, located in Nagambie along the beautiful Goulburn River. It is one of the leading wineries in Nagambie and is considered to be one of the most contemporary and yet historic wineries in Australia. However, since Nagambie is a small town and there are strong competition from more popular wine regions in Victoria, such as the...
Words: 4959 - Pages: 20
...a popular destination for wine enthusiasts keen to sample its award-winning reds and whites. From its many wineries and national parks to markets, festivals and activities for the kids, Mudgee has much to offer. Mudgee is an elegant and historic country town, set in the scenic, natural setting of the Cudgegong Valley, 282 km north-west of Sydney. From the fertile farmland surrounds comes great local produce available at cafés and restaurants in town, farm gate sales and gourmet food outlets. With a continuous history of winemaking since the 1850s, Mudgee is the third largest grape-producing region in NSW. Taste fine wines in any of the region's cellar doors. Mudgee has a rich pastoral history that's reflected in its heritage streetscapes which are wide and tree-lined, perfect for meandering walks. Gaze up at the night skies at the Mudgee Observatory, or book a daytime session to view the sun. Perched in a valley between rolling hills, Mudgee is secluded within its natural surroundings. Explore the western edges of Wollemi National Park, home to the Wollemi pine, one of the world's oldest and rarest plants. Visit Dunns Swamp and discover the region’s sandstone canyons and tiered rock formations on a waterway cruise or a hired canoe. Take a walk around the waterways to see birdlife, native animals and significant Aboriginal caves and art sites. Food and wine in Mudgee Mudgees temperate climate allows for the slow ripening of grapes, producing red wines of great intensity, depth...
Words: 1977 - Pages: 8
...GROWTH AND POPULARITY OF INDIAN WINES NIGYASHA SHRIVASTAVA 103454 LIST OF TABLES Page no. Table 4.1: Knowledge about wine producers Table 4.2: Known wine producers Table 4.3: Pay and drink wine. Table 4.4: New world wines to the old world wines in inventory. Table 4.5: Consumer’s preference Table 4.6: Favorable or unfavorable government policies for growth of Indian wines LIST OF FIGURES Page no. Figure 1.1: Geographical classification of wine producing areas in India Figure 1.2: Wine industry segmentation Figure 1.3: Consumption of alcohol in India Figure 1.4: Company Reports for imported and domestic wines Figure 4.1: Knowledge about Indian wine producers Figure 4.2: Choice between old world wine & new world wine. Figure 4.3: Value for money Figure 4.4: Ratio of inventory Figure 4.4 (a): Stand-alone restaurants Figure 4.4 (b): Bars Figure 4.4 (c): Hotel outlets Figure 4.5: Growth position Figure 4.6: Awareness of Indian brands CONTENTS ...
Words: 6905 - Pages: 28
...Biologico we pride ourselves in family and phenomenal old school organically produced wine. Fermatation takes a juice of grapes,and turns it into a beautiful wine. Much like a fine wine our business has slowly expanded to the enterprise we have todayover the past 50 years. We started with 1 family vineyard in the outskirts of Rome and now we own 4 more properties in Santa Barbara County California.With the sprouting new middle class of Sao Paulo, we find a perfect place establish and nurture a new relation with the oversees market of Brazil. Much alike many of our competitors in the California wine market we have noticed an increasing trend in demand for our wine in the country of Brazil. The most noted growth was noted in the growing middle class of Brazil. Our company introduces this situation in a time of recent strains of the US-Brazillian relations. It was recently denounced that the personal emails of the Brazillian president was bugged by US Data Surveilance agencies. Through the practice of goodwill through the trade of a product widely known for its benificial properties we hope to introduce our organic wine to the people of the Sao Paulo metropolis. Bringing our wine to Sao Paulo will set our foot in the door for the greater market of South Brazil, leading to increased relations with the Brazillian people. This grant will help us reach a long time company goal of bringing our fine wines and their benifits to as many lovers of grapes as possible in the long run. Background...
Words: 2150 - Pages: 9
