...In case 2, Air Miles carried out a marketing research for the campaign ‘Who Join Wins’. New customer is targeted as the campaign is to attract them to join and have the lucky draw. This research have 3 objectives: to evaluate the advertising, to ascertain the clarity of the key message and ease of understand on it, and to gauge whether the audience could felt a sense of ‘you’d be mad not to take apart’ or not. Air Miles has used 2 research methods to evaluate the effectiveness. First, eight focus groups have been formed, including 5 non-Air Miles collectors and 3 current passive Air Miles collectors. The purpose of the campaign was to increase the new customer and prompt passive customer to start collecting with another partner. Second, sample testing has been conducted. Eventually the whole research is failed as the selection on sample size is not representative and budget is restricted. Hence, Air Miles adjusted and conducted another marketing research. The new objective is to figure out whether the advertising could maximize the recall. Air Miles cut the research into 3 waves: before, during and after the campaign. It used face-to-face survey to test the representative samples by playing the advertisement using multi-media technology. The research outcome could help Air Miles to understand the awareness of consumer on the advertisement and the impact on future behavior of the consumer. By analyzing two researches, the first one is rather likely to be a qualitative research...
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...…………………………………….(4) The extent to which the lending officials use observable applicant characteristics is represented by the coefficients of y. On the other hand, the extent to which, lending officials methodically select applicants using the unobservable variables is represented by the correlation of p. Since the selection equation is fully observed, it is possible to estimate it separately all the time. According to Meng and Schmidt (1985), this will not be efficient unless p = 0. Likewise, when p is not equal to zero, a logic method or standard probit, used in the default equation provides a set of coefficients that are biased. As such, p serves to correct the systematic sample selection and possible unobserved bias that is probable in the default equation separate estimation (Boyes et al. 1989). The cost of partial observability in the model, according to Meng and Schmidt (1985), was shown to be fairly high, which also suggest that if possible, it can be essential to correct additional information. In the field of credit scoring, this means that it is not safe to assume, in the first instance, that p = 0. Alternatively, a better way can be sought in an early development phase used to judge the cost of incomplete observability. However, without referring to a certain set of data, it is not possible to quantify the efficiency loss (Poirier, 1980). As such, a careful way of doing it is through the application of...
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...operate on set-based data. We examine the ordering problem in great detail in this thesis, and show that while it imposes an unavoidable performance penalty on the database, this penalty can be reduced to an acceptable level in practice. We do this by making use of type information, which is often present in XML data, and by improving existing results in the literature. XML data is frequently queried using XPath, a de facto standard query language. The importance of XPath is increasing, due to its use as a primitive in the more powerful emerging query language, XQuery. It is widely believed that the one of the most promising approaches to evaluating XPath queries is through the use of structural joins. Previous work in the literature has found theoretically optimal algorithms for such joins. We provide practical improvements to these algorithms, which result in significant speed-ups. Accurate selectivity estimation is a critical problem in any database system, due to its importance in choosing optimal query plans. While good...
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...the reliable information. 4. Efficient System: In order to provide efficient system, Normalization plays a very important role. In spite of increasing performance, Normalization requires much access time to execute the queries. Moreover, it also needs more number of joints. Example: We have two tables i.e. orders and customers 1. Orders table: * Select * from orders; Order_id | Order_name | Customer_id | 1 | Order_1 | 1 | 2 | Order_2 | 8 | 4 | Order_4 | 2 | 5 | Order_5 | 3 | 7 | Order_7 | 3 | 9 | Order_9 | 1 | 10 | Order_10 | 3 | 2. Customers table: * Select * from customers; Customer_id | Customer_name | 1 | Customer1 | 3 | Customer3 | 5 | Customer5 | * select * from db.orders O INNER JOIN db.customers C ON O.Customer_ID= C.Customer_ID; Order_id | Order_name | Customer_id | Customer_id | Customer_name | 1 | Order_1 | 1 | 1 | Customer1 | 5 | Order_5 | 3 | 3 | Customer3 | 7 | Order_7 | 3 | 3 | Customer3 | 9 | Order_9 | 1 | 1 | Customer1 | 10 | Order_10 | 3 | 3 | Customer3 | Denormalization Denormalization is generally a process of optimizing the read performance or in order to reduce...
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...Building Desktop Applications with Java Building Eric Bader Vishal Agarwal Introductions… Introductions • Who are we? – Core Engine Java dev team members. • Who are you? – ArcGIS Desktop developers/users? – MapObjects Java users? – Current ArcGIS Engine developers? – Target Platforms? Agenda Agenda • Overview • Key Features • Coarse grain Developer components • Working with Swing • Custom Commands and Tools • What’s new in 9.2 Overview of ArcGIS Engine Java Overview • Java SDK for developing cross platform Java desktop GIS Applications. desktop • Collection of numerous java objects called Collection ‘arcobjects’ and tools for mapping, and visualization, data management and GIS analysis. analysis. • Create stand alone GIS apps or Embed GIS Create functions in existing J2SE applications functions Some User Applications Some Architecture Architecture Java Visual Beans and utilities Java Proxy Objects ArcObjects Windows / Solaris / Linux ArcGIS Engine Functionality ArcGIS • 2D and 3D visualization • Read all supported ESRI data formats Read • • • • • including the geodatabases. geodatabases Map authoring (create and edit MXD) ArcGIS level cartography Geo-coding, query, analysis. Simple editing (shp and pGDB) and pGDB With Extensions: – Multi user editing, Spatial, 3D and Network analysis Java Beans – Drag and Drop development • MapBean • PageLayoutBean • ToolbarBean • TOCBean • ReaderBean ...
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...CHAPTER 5 SELECTION PROCESS IN UNILEVERBANGLADESH LIMITED 45 Selection is the process of select the best candidates for the job by using various tools andtechniques.In our country, recruitment and selection process work simultaneously. Those are joinedterm as employment function of the organization and this employment function is statedhere for Unilever’s practices. 5.1: Reception of application After accomplishing the recruitment process, Unilever go to the selection process wherethey start the process with the reception of application form filled up through internet onlineform. After scrutinizing the data, they select applications for written test. 5.2: Evaluating reference and biographical data At the second stage of evaluating the data, they verifies the validity authenticity of theinformation presented on the form as well as reference of the employee through references. 5.3: Employment test This written test measures the candidates1. Analytical ability2. Computation ability3. Verbal skill4. Written skill5. General knowledgeMore above 65% marks ensures applicants pass. 5.4: Assessing candidate through interview Mainly three steps are followed in the selection procedure. In the first stage the candidatesare invited for a viva with sales and training manager, Dhaka in his Gulsan office. A humanresource manager also exist there. In this viva the candidates situation handle ability ismeasured. 46 Second phase: It is the viva with...
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...to Pay for Health Insurance: A Study of Darjeeling District Maumita Ghosh1 1 Department of Economics, Southfield College (formerly Loreto College), Darjeeling, India Abstract: The present study is an effort to find out the response of the people of Darjeeling in the area of health insurance. As firstly, this study examines the respondents who are aware or not aware about health insurance as well as various sources of awareness; secondly, those who are aware have subscribed for it or not; thirdly, those who have not subscribed what are the reasons behind the same; and lastly are they willing to join and pay for it? If yes then what would be the possible amount? The study was conducted in some selected villages in Darjeeling district and 200 questionnaires were got filled from randomly selected general people. The results shown low level of awareness and willingness to join and pay for health insurance scheme. Key words: health insurance, willingness to pay, bidding, canonical correlation, regression analysis. I. Introduction Of all the risks faced by the households, health risks pose the greatest threat to lives and livelihoods. The uncertainty of the timings of illness, its huge treatment costs make financial provision difficult for households (Tenkorang, 2001). Rapid increase in medical expenditure combined with the family‟s consumption expenditure has caused people to rethink about financing of their health care systems. Health insurance gives the opportunity...
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...Trend Setters Hair Studio Hair and Beauty Salon Business Plan PAGE Start your own business plan » (/create_your_business_plan.php?link=create_top-b) BLACK FRIDAY SALE: Save 62% on the #1 Business Planning Software Sign Up Now (http://www.liveplan.com/?pm=LIVEPLAN12MONTH_62AB) 1 (executive_summary_fc.php) « PREVIOUS PAGE () NEXT PAGE » (COMPANY_SUMMARY_FC.PHP) 2 (company_summary_fc.php) 3 (products_and_services_fc.php) 4 (strategy_and_implementation_summary_fc.php) 5 (management_summary_fc.php) 6 (financial_plan_fc.php) 7 (appendix_fc.php) Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Our Motto: "The Trend Begins Here!" The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Curley Comb, co-owner with Roller Comb, Jr...
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...and storage costs associated with the large volume of the data stream. In many cases, synopsis data structures 170 DATA STREAMS: MODELS AND ALGORITHMS and statistics can be constructed from streams which are useful for a variety of applications. Some examples of such applications are as follows: Approximate Query Estimation: The problem of query estimation is possibly the most widely used application of synopsis structures [11]. The problem is particularly important from an efficiency point of view, since queries usually have to be resolved in online time. Therefore, most synopsis methods such as sampling, histograms, wavelets and sketches are usually designed to be able to solve the query estimation problem. Approximate Join Estimation: The...
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...7 aggregate statistics because many poor businesses d o not join the formal business sector, usually conducting their business via roadside stalls and t he like. Finally, Kabeer (2001) is sampling various studies to point out analysis flaws via the meta-analysis in order to explain the various conflicting conclusions on microfinance impacts on women empowerment. The sampling method for Amin (2003) is a multi-stag e cluster probability sample, focusing on villages in Northern Bangladesh. They select 2 v illages and then sample the entire female led households and use a probability sample of the male households. Evans (1999) uses a multi-stage cluster sampling approach in their analysis, also c onducted in Bangladesh. The first stage was a random sample of 5 rural areas in Bangladesh, with the second stage using clusters of households from the area Rural Development Program offices hou sehold data surveys. Copestake (2001) utilizes a stratified random sample of individuals using borrower data from the microfinance institutions in operation in Zambia. The sample is based on three strata, new, established and pipeline (forthcoming) borrowers. Additionally, the y utilize focus groups and informant interviews as well as content analysis to provide a n insight into microfinance nonparticipation. Park (2001) utilizes a stratified random sampling b ased on three strata typified by the amount of governmental involvement in the microfinance progra m. Kabeer...
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...Critique Of The Research Article: Perspectives Of Hospital-Based Nurses On Breastfeeding Initiation Best Practices In: Other Topics Critique Of The Research Article: Perspectives Of Hospital-Based Nurses On Breastfeeding Initiation Best Practices Running head: CRITIQUE OF THE RESEARCH ARTICLE: PERSPECTIVES OF Critique of the Research Article: Perspectives of Hospital-Based Nurses on Breastfeeding Initiation Best Practices Kimberly Baird Grand Canyon University Intro. To Nursing Research NRS-433V April 21, 2011 Critique of the Research Article: Perspectives of Hospital-Based Nurses on Breastfeeding Initiation Best Practices The purpose of this research study is to evaluate the differences in breastfeeding knowledge and the implementation of breastfeeding by registered nurses in the postpartum units and the hospital policies, both formal and informal, related to the implementation and support of breastfeeding. Human milk is accepted as the ideal food source for infants for the first 6 months of life. Breastfeeding is then encouraged as a supplement to other foods until the child is 12 months of age and beyond. Both The Academy of Pediatrics and the International Lactation Consultant Association support these recommendations. CDC statistics report that in 2006 73.9% of women breastfed in the early postpartum period. This drops to 33.1% of those that are exclusively breastfeeding at 3 months of age and then drops again to 13.6% exclusively breastfeeding...
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...examination results from HKCEE to CREs or BLTs 刪 Work experience o Focus and emphasize on work experiences that demonstrate your leadership, teamwork, and competencies. o Be specific as you describe your various work experiences by stating your responsibilities and achievements. 刪 Extra curricular activities o Extra-curricular activities can be a good indicator of some aspects of your values and personality. o Be elaborate in your presentations. 刪 Short questions o This section helps your prospective employers to know more about you in terms of your competencies, life orientation, and values. Try to answer these questions within the word limits. o There are two categories of questionsGeneral and Competencies-based. You will find sample questions of them in a section below. o This is a very important section as it evaluates whether your competencies are suitable for the posts you are applying. See Chapter 2 ¨Identifying Your Competencies〃. The Big 4 PwC Deloitte KPMG Ernst & Young - Recruitment Process 1 - The Big Four (Online Application) Page 2 Finalizing...
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...There are many things that people own. Whether it be clothes, money, or phones most people don't think about their DNA.”DNA or deoxyribonucleic acid is a long molecule that contains our unique genetic code with the exception of identical twins.” The government can have access to anyone's DNA that is in their database. When they have a sample of the DNA they could find out information such as which disease you might have. Many people think that this is a invasion of their privacy. Pros: There are a couple of ways that the DNA database could be helpful in our society. One way that it is useful are in criminal cases. Traces of DNA left in crime scenes can sometimes be found and if a match is seen in the database, then the culprit’s identity...
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...ENGL 103.G35 Cultural Analysis Cover Girl has always been a popular make-up company, and since they sell make-up, their main target is undoubtedly woman. In the new Cover Girl Nature Luxe commercial, they target women, especially in their teens, in multiple ways. They use a celebrity that is popular for that age group; she is wearing glamorous, sparkly dresses, she’s dancing nonstop and having fun, and they try to make the audience “join the movement.” Figure 1 http://www.youtube.com/watch?v=ZMt6TFO0zn4 Figure 1 http://www.youtube.com/watch?v=ZMt6TFO0zn4 The advertisement starts out right away with the popular music artist Taylor Swift as the only person in the entire commercial. The company makes a big emphasis on this and even puts her name in the commercial underneath the company name, seen in Figure 1, as if to highlight the fact that she’s in the commercial and wearing their product, even though it’s very clear who it is to the majority of the population. Cover Girl chose Taylor Swift to be the star of their commercial for a few reasons. They are targeting teenage girls, and Taylor is in that age range herself. She’s also extremely successful in her career and is an attractive young woman that a lot of girls wish they could look like or just be. By using Taylor Swift when she has all these qualities, it sends out a message to the watchers that if you use their product, you’ll be able to be like Taylor Swift. Figure 2 http://www.youtube.com/watch?v=ZMt6TFO0zn4 ...
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...About 460,000,000 results (0.57 seconds) Search Results Free Essays, Term Papers, Research Paper, and Book Report www.123helpme.com/ Free essays, research papers, term papers, and other writings on literature, science, history, politics, and more. Search Essays - Topics - Essays - American History papers - Abortion TermPaperWarehouse.com: Free College Essays, Term ... www.termpaperwarehouse.com/ Term Paper Warehouse has free essays, term papers, and book reports for students on almost every research topic. Login - Search - Saved Papers - Join All Free Papers and Essays https://www.allfreepapers.com/ Free essays, research papers. ... High Quality Term Papers and Essays; Join 63,000+ Other Members; Get Better Grades. Join now or Sign in ... Login - My Father's Description - If I Were A Superhero - 21 Free College Essays.com - Free Essays, Term Papers, and ... www.free-college-essays.com/ Here at Free College Essays we are dedicated to helping students with all of their ... To gain access to our database of free essays and term papers database ... Planet Papers www.planetpapers.com/ Planet Papers has over 100000 essays and research papers available to download. ... Free admissions essays, admissions help and a writing course. Free Term Papers Listing - Planet Papers www.planetpapers.com/free-term-papers.aspx As you can see, PlanetPapers.com has thousands of FREE term papers that are available for students to use in building their own paper. We have...
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