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Sampling techniques: Advantages and disadvantages Technique | Descriptions | Advantages | Disadvantages | Simple random | Random sample from whole population | Highly representative if all subjects participate; the ideal | Not possible without complete list of population members; potentially uneconomical to achieve; can be disruptive to isolate members from a group; time-scale may be too long, data/sample could change | Stratified random | Random sample from identifiable groups (strata), subgroups, etc. | Can ensure that specific groups are represented, even proportionally, in the sample(s) (e.g., by gender), by selecting individuals from strata list | More complex, requires greater effort than simple random; strata must be carefully defined | Cluster | Random samples of successive clusters of subjects (e.g., by institution) until small groups are chosen as units | Possible to select randomly when no single list of population members exists, but local lists do; data collected on groups may avoid introduction of confounding by isolating members | Clusters in a level must be equivalent and some natural ones are not for essential characteristics (e.g., geographic: numbers equal, but unemployment rates differ) | Stage | Combination of cluster (randomly selecting clusters) and random or stratified random sampling of individuals | Can make up probability sample by random at stages and within groups; possible to select random sample when population lists are very localized | Complex, combines limitations of cluster and stratified random sampling | Purposive | Hand-pick subjects on the basis of specific characteristics | Ensures balance of group sizes when multiple groups are to be selected | Samples are not easily defensible as being representative of populations due to potential subjectivity of researcher | Quota | Select individuals as they come to fill a

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