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Samsung Apple Analysis

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THE SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES (SVIMS), PUNE
REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115)
OF FIRMS
M/s. Apple Inc.
And
M/s. Samsung Electronics Ltd.

SUBMITTED IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE

OCTOBER, 2013
SUBMITTED BY Komal Singh
ROLL NO. 13216
(BATCH - 2013-14)

SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES
KOREGAON ROAD, PUNE 411006
DATE: 15th October 2013

This is to certify that Miss KOMAL SINGH, Roll No. 13216, is a bona fide student of this Institute, currently pursuing her Semester-I of the MBA Programme. She has successfully completed the report on Enterprise Analysis Desk Research course (Course Code 115 ) as a generic elective and submitted the same for further evaluation.

(Dr. Prof. Mahesh Halale) (Dr. Prof. B.H. Nanwani)
Subject Facilitator Director

APPLE INC.

Table of Content

TOPICS Page No. Company 1 - Apple Inc. 1. Enterprise history & background 1 2. Organization 5 3.Markets 8 4. Financial 11 5.Governance 15 6. Summary 17 7. Learning’s 18 8. Bibliography 19

Samsung Electronics Ltd.

Table of Content Company 2- Samsung Electronics Ltd. Topics Page No. 1. Enterprise history & Background 20 2. Organization 25 3. Markets 28 4. Financial 32 5. Governance 36 6. Summary 39 7. Learning’s 40

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