...competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. 1.1) The strategic contexts and terminology – missions, visions, objectives, goals, core competencies of Samsung. * THE STRATEGIC...
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...SWOTT Analysis: Samsung Team A MGT 230 October 21, 2013 Christine Russell, MBA SWOTT Analysis: Samsung SWOTT aAnalysis and evaluation of a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) allows companies to remain competitive. Companies make their product stand out among their competitors by utilizing a SWOTT analysis and the four functions of management, planning, organizing, leading, and controlling. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Samsung uses SWOTT analysis to further expand their reach globally, while quickly become one of the leading companies in technology, appliances, and home entertainment. Strengths Samsung’s strengths include record-breaking standings in the global electronic industry, leading information technology, and as a global work place. In 2012, Samsung Electronics set a record in the electronics industry by achieving annual sales of $201 trillion and annual operating profits of $29 trillion (Pepitone, 2013Citation). Profits this large allow Samsung to invest in future products, and new markets. Samsung continues to have global success in their electronics division, with the strong sales of TVs and displays, which rank number one in sales across the world. By keeping pace with the need for increased globalization, Samsung is “continually evolving to create a workplace for diverse populations around the world”...
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...SAMSUNG CW1 OVERVIEW of SAMSUNG SLEPT : http://research-methodology.net/samsung-pestel-analysis/ http://managementstudyguide.com/pestle-analysis-of-samsung.htm http://pestleanalysis.com/steeple-analysis-samsung/ http://www.formasup-npc.org/creasup/PESTEL.pdf http://www.marketingminefield.co.uk/pestle-analysis/ http://www.academia.edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis Political Samsung operates everywhere in the world and in most of the markets, the political environment is stable with some minor problems in few foreign markets, for example in India. Also Samsung is operating in emergent countries like Brazil, Turkey. This countries are recently had some tensions with the population and the government. The presence of the company is too in Africa, which the governments are not stable. The major problem can be from South Korea because there are some times some tensions with the North Korea. It means there are a threat to be in war between South Korea and North Korea. The company have to be aware about this political instability in his strategy. Economic This factor is really important for a company like Samsung. The new markets in the developing countries had to rethink about their strategy in the goal to extend their presence. And in the same time they had to take count about the global economic crisis. The purchasing power of consumers has known a decrease. The environment since the global crisis...
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...[Type the document title] [Type the company name] [Type the company address] [Type the phone number] [Type the fax number] [Pick the date] Shebi [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy...
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...Table of Contents TABLE OC CONTENT 1.Introduction ……………………1 2.Current performance …………1 3.Market share………………………2and 3 4.Ansoff's Matrix - Planning for Growth…..4 5.PEST ANALYSIS………………………………………4 6.Marketing MIX………………………….6 7.Porter’s Five Forces…………………….7 8.Swot Analysis ……………………………9 9.Conclusion …. .………………………………..11 10.Recommandations………………………..11 11. References………………………………….12 The purpose of this paper The purpose of this paper is to outline the Samsung’s current situation, addressing where and how they currently operate, both in the home market and globally. Detailing such information as market share, product ranges, pricing strategies, competitor analysis, plus other key issues that are relevant to the company and products we are reviewing. We will present issues that will have an impact on the company’s future global strategy. 1.Introduction . Samsung electronics is South Korean global company, a part of the Samsung group established in 1938,employing approximately 206000 people in 197 offices across the 72 countries. The company sales is $ 143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S...
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...different companies and discuss the changes the companies had in last few years. Such information will help us in analysing the changes the company went through which helped the company to grow or which made it go in loss. Also by thorough analysis and detailed review a comparison, the project demands a comparison of the change in two different companies. This way the project will help us to understand the concept of the course “Managing Organizational Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung, which was well known as an electronics and home appliance company, catches up with Nokia in the mobile market. So the study of the change these organizations implemented in their company is an interesting thing to learn. And also the study of comparison of what change made Nokia lose its position and Samsung to gain the top position is an interesting issue to learn. COMPANY INTRODUCTION AND CHANGES:- SAMSUNG: Samsung mobile is a South Korean company found in 1983. Its parent company Samsung Electronics was found in 1969. Samsung was...
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...Business Studies- Market Analysis Homework “Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives.” Discuss (18marks) Market analysis - The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past - present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors the business may face. One reason why market analysis is essential for a company like Samsung to achieve its marketing objectives, is that market analysis acts as a sales booster, as it builds direct relations with consumers - therefore knowing their demands, by Samsung knowing what the customers want and need they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer, LG, or Apple in the telecommunications industry. In doing so Samsung would build a customer base, and if sales were to increase more intensive research could...
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...he STEEPLE analysis of the business environment of Samsung is part of the company’s strategic analysis for the medium and long term. The goal of this study is to assess the prospects of Samsung. Samsung is a global company in the consumer appliances and gadgets market. It started as a South Korean family-owned business but has earned acceptance around the globe now. Samsung is not happy with operating in the leading markets only. The recent expansion into new markets shows that it wants to cover as many countries as possible. STEEP analysis provides concentrated information which covers various aspects of the external environment. Like PEST and STEEP, it creates a snapshot of current socio-political reality. It also gives a better idea of the existing trends. The analysis below will give you an outline of Samsung’s overall situation. Samsung would consider all of these factors before taking a decision. The key focus of this article is on the external environmental drivers. The STEEPLE analysis will focus on the following 7 factors: Social, Technological, Economic, Environmental, Political, Legal, and Ethical. The initials for these make up the acronym STEEPLE. S FOR SOCIAL As I mentioned already, Samsung is a South Korean Chaebol. This means it is a family-owned multinational. Despite its global image, the firm still operates as a Korean company from within. For this reason, they change many aspects of global operations according to the local conditions. In simpler...
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...Company Background Samsung Electronics Co., Ltd is a South Korean multinational corporation is the largest world’s technology company in terms of global market share. Also, it is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer (Samsung, n.d). It is an established company almost all around the world. Introduction to SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strength (S) or weaknesses (W) and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection (Thomas L. Wheelen and J. David Hunger, 2012) The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths Samsung are well diversified differentiated product line to meet changing customer needs. It technologically advanced has heavy assets of technology and best known for its technologically advanced products. Samsung has a strong corporate brand and known for its quality products and advanced technology use. Samsung focuses more towards the innovations and try to...
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...software, hardware, communication networks and data resources that collect, transform and distribute information to support decision making in an organization. The are several types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function...
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...FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted for another course.” Name of student:……Jiachao Geng………Tianyi Cheng………… Signature:………………………….………………………… Outline The introduction of Samsung…………….......................………………………….04 Document analysis……………………………....................………………………..05 SWOT analysis of Samsung……………………………...……….......…………….07 Modal analysis………………………..…………………….............................…….12 Conclusion...................................................................................................................16 References…………………………………………………….……………………..17 The introduction of Samsung Samsung has been found since 1938. In the past ten years, Samsung got the perfect grade in market of e-consumer. It arrived a new top in 2005, and Samsung surpassed Sony, LG and MOTO by the 15 billion of market value in the same year. This result made Samsung the twentieth in the word, and it was increased by 186% to the year of 2000. This efficiency also made it become the fastest developed enterprise from the...
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...asfasfsfsafsafsding PESTEL analysis to understand how the macro-environment factors affect the industry. Each single factor has the potential to fundamentally change the competitive Samsung operates in. Due to the fact that the mobile industry is easy to be influenced by external environment, the analysis is especially important for Samsung. As PESTEL is one of the frameworks that help to understand market growth or decline, business position, potential and direction for operations (Kotler, 1998). We hope that after reading this report, you will agree that PESTEL really affect how a company works. ing PESTEL analysis to understand how the macro-environment factors affect the industry. Each single factor has the potential to fundamentally change the competitive Samsung operates in. Due to the fact that the mobile industry is easy to be influenced by external environment, the analysis is especially important for Samsung. As PESTEL is one of the frameworks that help to understand market growth or decline, business position, potential and direction for operations (Kotler, 1998). We hope that after reading this report, you will agree that PESTEL really affect how a company works. ing PESTEL analysis to understand how the macro-environment factors affect the industry. Each single factor has the potential to fundamentally change the competitive Samsung operates in. Due to the fact that the mobile industry is easy to be influenced by external environment, the analysis is especially important...
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...Lee is the chairman of Samsung Electronics, a Korean major in semiconductor industry. Semiconductor industry can be divided into logical chips and memory chips. Samsung overtook its Japanese rivals in 2003 and became leader in memory segment of the industry. By 2003 it showed the second largest net profit of any electronics company outside US. The memory industry is one with high degree of competition and rivalry. Currently Samsung is facing threat from Chinese companies. Chinese companies have the advantage of obtaining capital from the world market and with the talent available locally then can create serious threat to Samsung. It may happen that they will overtake Samsung just as it did against Japanese companies. Kun Hee Lee, who do a lot of research and analysis of Samsung’s competitors, their products and the man behind the low cost high quality principle of Samsung saw this potential threat and want to work out a strategy that will help Samsung to avoid this and excel. The case is about this strategy formulation that Kun Hee Lee have to do for making Samsung capable of taking over its Chinese rivals and ensuring a win. PROBLEM STATEMENT To design a strategy that makes Samsung capable to take on expected threat from Chinese rivals who have better cost advantage and win the situation. PEST ANALYSIS: Porter’s 5 Forces: SWOT Analysis: Financial Statement Analysis Samsung Return on Assets An indicator of how profitable a company is relative to its total...
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...[Type the company name] | Strategy and Leadership Analysis | Samsung’s case | Table of Contents Executive summary 1 1 External Analysis 2 1.1 Current Position of Samsung Electronics Co., Ltd., division of mobile communications 2 1.2 Detail External Analysis 2 1.2.1TEMPLES (Growth) 2 A. Technological Factors 2 B. Economic Factors 2 C. Legal 2 D. Environmental factors 2 E. Social Factors 3 1.2.2Poter’s 5 forces - Profitability 3 A. Threat of New Entrants is low 3 B. Bargaining Power of Suppliers is low and changing 3 C. Industry competition is very High and increasing 3 1.2.3Competitors Analysis 4 2 Internal Analyses 4 2.1 Corporate strategy 4 2.2 Key Stakeholders 5 2.3 Five questions (5Qs) approaches 5 2.3.1 Growth-does the organization plan to grow? 5 2.3.2 Products/services—what products and services does it plan to provide? 5 2.3.3 Markets—what customer and geographic markets does it plan to provide service? 6 2.3.4 Generic strategy—what generic strategy does it plan to follow to position itself uniquely against competitions? 6 2.3.5 Industry position--- what position in the industry does it plan to hold in the future? 6 2.4 SWOT analysis 7 3Option 7 3.1 option one 7 3.2Option two: Samsung Experience Stores 7 4 Recommended Strategies 8 4.1 Recommended Strategy 8 4.2Recommendations 9 4.2.1External consistency 9 4.2.2Internal consistency 9 4.2.3Feasibility 9 4.2.4Sustainable competitive advantage creation...
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