Executive Summary - This part should be written at a later stage when we have the key elements of the plan. It should be a shorter version of the marketing plan and should provide to anyone reading it an understanding of all aspects of the business.

II. SWOT Analysis (list each, the activities we will take to address them and expected timeframe) * Strengths - long standing successful electronics manufacturer, strong design and R&D team, products are sold globally, strong retailers connection, first mover advantage, widest range of product portfolio, low cost and high volume, manufacture products in other countries where costs of production are lower than Korea * Weaknesses - high price tag, limited consumers, unpopular, strong competition from other manufacturers * Opportunities - smart products are trendy, cool factor * Threads - wide product line, competition from other manufacturers such as LG, GE, and Whirlpool.

III. Products & Services (list each of the current offerings, 1-2 sentence description, and pricing) - Market position - the product/service we will offer and how it fits into the market - Anticipated demand - Pricing strategy - Value to customer - the reason why, not the features but the benefit to the customer - Growth potential - what is the percentage of growth and what will drive the growth

IV. Sales/Marketing personnel - who will comprise the selling/marketing team and their roles

V. The Market - Customer demographics - define target customers - Key customers - the customers that will be the key to the success of your product
- Customer management - once you gained the customers how will you keep them and continue to build an ongoing relationship
- Competitors - name, est. date, size, market share, value to customers, strengths and weaknesses
- Market research - surveys, market