Where the organization is today and how it got there???
On March 1, 1938, a business started by Byung-Chull Lee, focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. A little more than a decade, the business owned flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately named Samsung—which means "three stars" in Korean.
In 1970, Samsung-Sanyo captured the hearts of the people, by producing Black-and-white TV (model: P-3202)
Impetus among the organization is the main reason to bring Samsung corporation.Later they extended their flag in acquiring established companies one by one. Four years later, their marketing techniques involved the production of different needs like washing machine and refrigerators.Later, in early 1970s Samsung broadened its horizon in expanding Industries and electronics. The strong capitalizing went in investing in the chemical, and petrochemical industries..
Few years later their success was measured when they ended up producing 4 million black-and-white TVs, thus being the best and the most seller in the world during that period.. Well along with this, they decided to gratify the society, bringing in color televisions. This introduction laid an accomplishment in the marketing industry, being a tough competitor to most of the conventional companies.Samsung’s reach by then improved drastically, which influenced them in the mass production of microwave ovens, reaching the high profile community, enlisting, the connection to the common crowd.
During this time, the company also took steps to enhance its competitive position in the world's textile industry, integrating its manufacturing processes from raw materials to end products. As a result, many new companies were created,Samsung Shipbuilding and Samsung Precision Company. The company had a solid reputation by then. Samsung trusted their investors and workers,that they held responsible for producing home electronics business. Samsung Electronics, already a major manufacturer in the Korean market, began to export its products for the first time during this period. Samsung also acquired a 50 percent stake in Korea Semiconductor, further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.
The business flow they introduced during the production was just the right move as they basically captured the crowd, placed an establishment and satisfied the basic needs. later positioned in core industries dealing with higher volume in terms of investment and production.Samsung's core technology businesses diversified and expanded globally during the late 1970s and early 1980s
In 1978 Samsung laid the strategic foundations for its future growth by investing into the aerospace. Basically the company took risk in developing a different domain, as Samsung Semiconductor and Samsung Electronics became separate entities. With exceptional capabilities and effort, Samsung aerospace industries did exceptionally well in the market.The companytravelled across the world, expanding their business in a high scale, gaining profit in almost every field they competed.
In 1985,Information technology was wide spreading and several established companies started service in the corporate society, where Samsung made an unparalleled entryto the systems development business, establishing Samsung Data Systems ,as a leader in information technology services, including systems integration, systems management, consulting, and networking services.This helped the company to expand more technically and increased the quality of the products delivered.
In 1987, Samsung lost their founding chairman, by when his son prospered the company.During this period, Samsung challenged itself to restructure old businesses and enter new ones with the aim of becoming one of the world's top five electronics companies.
Samsung now turned its color to a vibrant one, Entering the Global Marketplace. The growth streamed and their products were increased in terms of volume and variance. Samsung decided to produce their own chemicals, there by reducing the imports rate and started exporting Samsung BP chemicals, which was a clever move to reduce the cost of production.The company positioned itself firmly in the global market, by when established a brand name. Later,Samsung Semiconductor & Telecommunications Co merged with Samsung Electronics. Home appliances, telecommunications, and semiconductors selected as core business lines there by emerging itself to be a part of hi-tech business.
Gradually the company fully-fledged its business across borders between countries and companies. Samsung made the most of these opportunities by refocusing its business strategy to better respond to market demands.During 1994-1996 the company became a global source producing world class products providing total customer satisfaction, and being a good corporate citizen – all under the vision of "quality first."
With strong business strategy, steady concentration on its services , effective customer satisfaction, the company achieved top share of world’s market. Samsung received numerous awards as a token of recognition of their growth and achievement.
Today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market,Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates.
Samsung took each step , focusing relatively high on its innovative business, thus expanding its product lines and scope, bred its revenue and market share and has followed its mission of making life better for consumers around the world.

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