...Top 100 Most Valuable Global Brands in 2013 Brand Value, Mission & Vision: APPLE Brand Value: Founders of Apple Steven Wozniak and Steven Jobs both dropouts of school Apple was incorporated in the state of California on January 3, 1977 Apple II debuted at a local computer trade show No. 20 on “Brand of the Year 2009” award The recession won’t take a bite out of this Apple Revenue of first quarter $15.68 billion in 2009 ($3.98 billion more than 2008). Apple has a branding strategy that focuses on the emotions Lifestyle & simplicity “ Easy use” Religion = Trust, safety, Loyalty & love It is a big tribe, everyone is one of them. You are part of the brand Brands are more important than products. Designed in 1977 The Apple logo is one of the most famous logos in the world The mystery of identity Computer term ‘byte’ Stripes to rebel Aqua logo 2001. It's always about people “ For Apple it is not about money. It is about the people you have, how you are led, and how much you get it. Apple are no longer selling products, they are selling brands. Apple is gaining market share in every category and, given the premium price of their products, that is a significant achievement. Mission & Vision: Apple recognizes that by integrating awareness of the environment, health and safety management practices into all aspects of our business; we can offer technologically innovative products and services while conserving and enhancing resources...
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...terminology – missions, visions, objectives, goals, core competencies of Samsung…………………………………………………………………..3 1.2 The issues involved in strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. 1.1) The strategic contexts and terminology – missions, visions, objectives...
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... 2014 Instructor Hector Perez Samsung has been in the electronics industry for more than 70 years and are at the forefront of innovation. The business vision is to develop innovative technologies and create efficient process’ that would bring about new markets while enriching people’s life and remaining the digital leader. They are one of most decorated brands in the electronics industry. The discoveries, inventions, and break-through products have helped the digital revolution become a part of history. In order to continue to help people live better lives, Samsung has strong values and high ethical standards that inform their work every day. Samsung creates superior products and services that have helped us become a better global society. They have all the resources available for the brightest talent that has been scouted from all over the world to be the best in their industry. To remain the leader of innovation, the revolution must keep evolving with change to keep up with the demands of the customer. The process of creating a breakthrough in the market place is to have values in the service for which customers are willing to pay for. *Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service Since the global world is becoming obsessed with “eco-friendliness”, Samsung is trying to be a responsible business...
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...Introduction 1.1 Research Object Overview 1.2.1 Company History Samsung is a South Korean multinational conglomerate company that headquartered in Samsung Town, Seoul. It was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into some division including food processing, textiles, insurance, securities and retail. In the late 1960s, Samsung entered the electronics industry and expand its business to the construction and shipbuilding industries in the mid-1970s. These expansion would drive the business growth over the next years. After the Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Nowadays, Samsung is acknowledged as a big company that has numerous subsidiaries and affiliated businesses. Most of them are united under the Samsung brand and it becomes the largest chaebol in South Korea. Figure 1.1.1 Logo 1.2.2 Vision and Mission a) Vision Statement b) Mission Statement Samsung Galaxy is a series of Android-powered mobile computing devices designed, manufactured and marketed by Samsung Electronics. At the latest of 2008, Samsung started to develop the idea of branded, full-touch smartphone interfaces in the Instinct and Omnia...
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...SAMSUNG Q NO 1: Chooose an organization, identify and critically analysis its strategic marketing problems and opportunities ? Q NO 2 : As a consultants, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of the organization ? Introduction World largest electronics company Samsung was began in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. The presented piece of work studies the performance of the SAMSUNG company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures required. First of all, the name and address of the company is presented. Secondly, they present the annual report of the company,share prices graphic in compare with other companies and share price graph for the past two years in his report company provided thelatest news and other information. Samsung Electronicsis the world largest electronic and technology company. Samsung make business of $117.4 billion in 2009. The headquartered of SAMSUNG is in SOUTH KOREA. It is the one of the largest South Korean company and the flagship subsidiary of the Samsung group. SAMSUNG Electronics is the global market leader in more than 60 products...
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...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...software, and personal computers. Apple’s mission and vision summarizes its committed efforts in bringing the best user experience to its customers through its advanced hardware, software, peripherals, and services along with a unique ability to design and develop its own operating system, hardware, application, software, and services, in order to provide its customers new products and solutions with superior case-of-use, seamless integration, an innovative design (“Apple Inc. Form 10-K Annual Report”, 1, 2012). Company’s mission and vision statements against the performance of the organization Apple’s mission and vision statements and objectives are neither interchangeable nor autonomous. Without objectives, the mission and vision statements are impractical. Without the mission and vision statement the objectives have no relevance. Both statements are too broad to be measurable, and the objectives are too definite to provide the big picture. When properly coordinated they strike a balance that helps to shape the business operations and service strategy. Apple Inc.'s mission statement is as follows - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through innovative hardware, software and internet offerings. The mission statement offers that the organization is concentrated on quality and innovation to reach its target customers. In its mission statement Apple aims to provide customers...
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...Nokia Group Finland Nokia’s mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile. News - new strategy, new leadership, new operational structure Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: * Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. * A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets * Focused investments in next-generation disruptive technologies * A new leadership team and organizational structure with a clear focus on speed, results and accountability “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.” The strategy Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to...
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...1.0 Introduction Samsung is a company that has been dominating its industry for some time now and continues to grow. This report will provide an overview of Samsung along with a focus on the company mobile market. The intention of this report is to develop ones analytical and problem solving skills in marketing. One will learn the organizational structure and value chain of Samsung. In addition, one will be able to view Samsung's strengths and weaknesses compared to its competitors. Also we will look at the market segmentation in which Samsung target market will be critiqued. Last but not least one will view the marketing mix and provide feedback on how Samsung can improve its positioning, product, pricing and promotions strategies. By combining all of this information, one will learn how to make their own marketing plan as well as have the capability to help develop Samsung Company. 2.0 Background Samsung is one of the top companies in the electronics industry; however Samsung did not start business as an electronic company. In fact Samsung was founded by a South Korean named Lee Byung-Chull in 1938 as a trading business. The Korean based business went on to expand in areas such as food processing, textiles, insurance, securities, and retail with in a thirty year span. It was not until 1968 in which Samsung became an electronic company. In 1968 Samsung-Sanyo Electronics was created but was later renamed Samsung Electro-Mechanics in 1975; two years later they would merge...
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...MẠI BÁO CÁO THỰC TẬP NHẬN THỨC SVTH: TRẦN DẠ MAI TRINH MSSV: 2008986 Lớp: NT121 GVHD: NGỤY THỊ SAO CHI TP HCM Tháng 09/2014 ABSTRACT As future managers, it is really important for us to know and understand how multiple companies work. CONTENTS ABSTRACT i CONTENTS ii LIST OF TABLES & PICTURES iv CHAPTER 1: INTRODUCTION OF SAMSUNG 5 1.1 SAMSUNG in general 5 1.2 History of SAMSUNG Electronics 6 1.3 Vision 7 1.4 Mission 7 1.5 Objectives 8 CHAPTER 2: STRATEGIES 9 2.1 R&D (research and development) strategy 9 2.2 Pricing 10 2.3 Human resources 10 2.4 Marketing 11 2.5 Products 11 CHAPTER 3: OPERATION 15 3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15 3.1.2 STP Analysis 16 3.1.3 4P’s Strategy 17 3.2 Operations in Vietnam 19 3.2.1 Market share 19 3.2.2 STP Analysis 20 3.2.3 4P’s Strategy 20 CHAPTER 4: CONCLUSION 22 4.1 SWOT 22 4.2 Conclusion 25 REFERRENCES 26 PHỤ LỤC 28 LIST OF TABLES & PICTURES Figure 1: Employee Headcount (full – time employees 2013) 10 Figure 2: Creative Innovation & Challenge 11 Figure 3: Worldwide...
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...Introduction Samsung is a company which is known as a global multinational dealing with the manufacturing and promotion of the White Goods. In other words, it is a global supplier of appliances and gadgets used by potential consumers all around the world. The company has accomplished this wider business through powerful and strengthening strategies which helped them in gripping their products on the grounds. This assignment is based on the evaluation of the strategic direction of this company and so the culture is taken into consideration. This also provides the complete structure of the hierarchy structure of this organization.1 Background and History The history of this company starts with its opening as a general store in 1938 at North Kyung-sang Province, Korea. In these stores, trade was undergone until 1950s when the company started working as sugar and wool producer. The company was involved in the insurance business in 1958. The 1960s is taken as the era when this company became the first globally expanding company in Korea.2 This era was also an adoption period for the company when the communication sector joined with it. The operations for shaping the future planning of the communication sector was started in 1970s and in 1980s the company managed to access the global market for these products. In the 20th century it was a final stage of development of this sector n till 2000 the operations and management was properly maintained. In the recent era...
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...Question 1: Nokia’s mission and vision 2 III. Question 2: Alarm in Nokia’s strategic pursuits 4 IV. Question 3: Strategy and techniques recommended for Nokia 8 V. Question 4 :Technologies that Nokia should have done 9 VI. Question 5: Business level strategy Nokia should take and actions to support it. 10 VII. Question 6: Nokia and Microsoft corporate 12 VIII. Conclusion 13 IX. Reference 14 I. Introduction Operating in the turbulent and globalized business market require a well-prepared plan and vision in order to go ahead of the market and being the market leader, which would ensure the success and survival for the organization in long-term (Sadler and Craig, 2003). Failure to do so and the organization would see itself going bankruptcy in couple of years head. The case of Nokia is the typical example of the failure to catch the demand of the customers, to follow up the market and to struggle in the way to become powerful again. Nokia is well known about its products, which are mobile telephone and portable IT device. Used to be the market leader in the mobile phone industry, but the company now has been struggling in order to survive through the fast growing and many competitors of mobile phone industry. This report would invest the case study “Alarm ringing: Nokia in 2010”; analyze the situation and prospects for Nokia to be more competitive in the mobile phone market. II. Question 1: Nokia’s mission and vision The mission statement and the vision statement are...
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...Term Paper Course : Principles of Marketing (MKT-101) Prepared For Kashfia Ahmed Senior Lecturer Department of Business Administration East West University Prepared By |Name |ID | |Md. Walid Bin Karim |2010-3-10-278 | |Md. Fuad Rahman |2010-3-10-277 | |Kamrun Nahar Kashem |2010-3-10-001 | |Shamsul Ahsan |2010-3-10-099 | |Shagor Mahmud |2010-3-10-110 | Section : 02 Date of Submission : 3rd August, 2011 [pic] Acknowledgement First of all, we would like to say Alhamdulillah, for giving us the strength and health to do this project work until it was done. We would also like to thank our parents for providing money which was required to buy things that are related to this project work. Moreover, the advices of our family members were of a great help...
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...PEST analysis of SAMSUNG mobile Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy. Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are benign. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations. Economic This dimension is...
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...The Warwick MBA Assignment Cover Sheet Submitted by: 1167477 Date Sent: 2013-12-09 Module Title: Strategic Marketing Module Code: IB8050 Date/Year of Module: December/2013 Submission Deadline: 2013-12-09 17:30 Word Count: 2890 Number of Pages: 11 Question: [Question Number and Title, or Description of Project] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” 1 Nokia shifting from a “Leader” to a “Challenger” – Marketing Strategy of Nokia Lumia 1020 1. Executive summary Nokia was one of the most recognized and well-loved brands in the world. It was trampled and nearly destroyed by the disruptive innovation of Apple’s iPhone and the massive success of Android OS in the smartphone sector. Nokia holds many of the key technologies for mobile devices, but lacked the foresight and leadership to seize the massive opportunity in the shift from feature phones to smartphones. (Patric, 2013) In order to regain its lost market share and return to the leadership position, Nokia created series smartphone...
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